 After a personal revelation at the AVN Adult Entertainment Expo in 2010, McKai completed his contractual obligations to Vivid Alt and retired from the industry.He spent some time recovering from a heavy meth addiction, then opened a small post-production studio, hiring former pornographic actors and directors to help them transition out of the industry.McKai's work was well received by alt porn fans, but was also been criticized by those who feel that he appropriated the aesthetic of alternative subcultures for use in pornography, or who questioned his credibility and connection to alternative subcultures.