 Hart put him in touch with the adult video company VCA Pictures, who signed him as a director in 2004.In 2006, after producing several features for VCA, McKai was signed by Vivid to head a new imprint of theirs called VividAlt.McKai's films are alt porn-themed hardcore pornographic films, casting younger actors with an "alternative" punk, goth, or otherwise subcultural look, many of whom are not established porn actors.