 Also during this time, WCCC was purchased the record label Elektra, marking one of the few stations in the United States to have this distinction.Sy Dresner purchased the station in the early 1970s, and by the mid-1970s, the station had switched to a rock music format, first with a more freeform, progressive edge, which then evolved to a more mainstream album rock format.National commentator Paul Harvey was heard on WCCC for close to two decades.