 Zairi was the ﬁrst academic professional to be sponsored by Unilever PLC, in the area of Quality and Innovation Management in Europe, which had a lasting impact on the whole Unilever Group and hundreds of organisations covering the Fast-Moving Consumer Goods Sector, Engineering, Aerospace, Automobile, Communications and Computer Industry.He held the Unilever Sponsorship from 1990 to 1995 at the Bradford University School of Management.In 1991, Zairi was appointed as a member of the European Foundation for Quality Management (EFQM) Working Group, UK for 2 years.