 WSOC carried an extensive schedule of Atlanta Braves baseball games and North Carolina State University football and basketball.By 1981, the decision was made to drop news and talk programming on WSOC, and the station went to an Adult standards music format ("The music that never goes out of style").In an effort to retain its heritage, but differentiate the station from its Country-formatted sister station WSOC-FM, the station was branded in slogans and jingles as "AM 93-WSOC".