 WDVT made little impact in the ratings, and after a few years Ford took the station off the air and returned its license to the owners of WFLN, who sold it to Willis Broadcasting, a Virginia-based religious broadcaster who changed the call letters to WURD.In the 1996 Spanish broadcaster Alfredo Alonso bought the station for $1.5 million and turned it into a Spanish-language operation as WEMG Mega 900.The station became the first property purchased by Alonso who founded Mega Broadcasting that same year.