 Later, he would become one of Hartford’s most prolific TV advertisers.During the 1950s, Ivor Hugh was host of the classical music show "Good Evening, Good Music", and the children's show "The Friendly Forest".In the mid-1960s, WCCC moved its studios and offices to 11 Asylum Street in Hartford and changed from a full-service format to an "All Request" format, which was simulcast in part on WCCC-FM (for the next several decades, WCCC AM and FM would simulcast each other, though the AM split off to run a talk format for a brief time in the early 1980s).