 He pioneered the Benchmarking and Best Practice Movement in the UK since mid 80s.During 1985-86, Zairi actively worked in the area of Advanced Manufacturing Technology (AMT) and created an industrial network for the exchange of Best Practices, and developed methods and guidelines useful to companies when considering the introduction of complex technology-based innovations.The work was later carried out at Staffordshire Polytechnic from 1986-1989.