 The work was later carried out at Staffordshire Polytechnic from 1986-1989.Zairi was the ﬁrst academic professional to be sponsored by Unilever PLC, in the area of Quality and Innovation Management in Europe, which had a lasting impact on the whole Unilever Group and hundreds of organisations covering the Fast-Moving Consumer Goods Sector, Engineering, Aerospace, Automobile, Communications and Computer Industry.He held the Unilever Sponsorship from 1990 to 1995 at the Bradford University School of Management.