 ("Steal Your Rock and Roll").The concept for "Memphis" was developed by theater producer George W. George.Following productions at the North Shore Music Theatre in Beverly, Massachusetts and TheatreWorks in Mountain View, California during their 2003–2004 season, the musical was staged by the La Jolla Playhouse in San Diego from August 19 through September 28, 2008 and the 5th Avenue Theatre in Seattle from January 27 through February 15, 2009.