 Since 1996, Zairi had taken up the responsibility of managing The European Centre for Total Quality Management (ECTQM).ECTQM, an entirely externally funded centre based within Bradford University School of Management, was aimed at supporting industry and commerce through applied research and advisory work in the area of Best Practice Management.In September 2009, ECTQM was renamed as European Centre for Best Practice Management (ECBPM) and became a standalone independent non-profit centre.