 The phrases "Whammy" and "Top Dog in Charlotte Country" were used extensively to promote the station in those days.Jimmy Swaggart, though his subsidiary Sonlife Radio, bought the station in December 1978, and brought some of the first Contemporary Christian Music to the airwaves of Charlotte Radio.In early 1980, Swaggart denounced Contemporary Christian Music through his publication "The Evangelist", and WAME changed to "teaching programs and middle-of-the-road, family-oriented music."