 Following World War II the company was acquired by Keith Murdoch and then became part of the Rupert Murdoch media.In June 2006, the magazine was ranked 3rd in Australia in circulation, with an audited circulation of 433,176; it ranked ahead of "Reader's Digest".The magazine's readership in 2004 was in excess of 2 million and had increased to 2.364 million in 2005/6; that is the magazine is read by more than 10% of Australia's population.