 In 2003, Mode Media (formerly Project Y and then Glam Media), Inc. was formed by a number of people including Arora.Arora was the interim CEO of Glam Media from 2003 to 2005, and CEO from 2006 to 2016.For his work at Mode Media, Arora was included by MIN Magazine in the Digital Hot List 2008 and was named Web 2.0's Don Draper as one of the 30 men shaping our digital future by GQ Magazine  On 15 September 2016, six months after the departure of Samir Arora and Marc Andreessen, Mode Media U.S. shut down its operations.