 By the end of the 1980s, the only separate programming on WSOC AM-93 was college football and basketball, minor league baseball, and Sunday morning religious programming.One interesting innovation attempted during this period was to play music on WSOC while NASCAR races were being aired on WSOC-FM.In 1990, the owners Cox Communications began to court a buyer for the 930 frequency, and in late 1991, it was announced that 930 AM was to be sold to the Bible Broadcasting Network.