 WCCC was one of the first stations in the state that had music and news, and they sold what they billed as "TNT" (Time, News and Temperature) to advertisers, which was a big thing on the radio in those days.Bill Savitt was a savvy businessman with a knack for promotion.According to newspaper accounts, by 1950, he was running over 400 spots a week for Savitt Jewelers on WCCC, and the same amount on four other competing Hartford stations.