 Zairi is also known as one of the main pioneers in the ﬁeld of Benchmarking and Best Practice Management.He helped to bridge the gap between academic thinking and the application of practical solutions to problems by translating novel ideas and innovative concepts into useful and purposeful guidelines and blueprints that can be used by managers in all sectors of the industry and commerce.He is currently serving as the Editorial Director of the Benchmarking International Journal (BIJ), now in its 27th volume.