 It did well in the ratings at first, knocking heritage station WPEG down to 6th place in the market, but later declined, so it was flipped to urban AC on January 21, 2004 as "Q92.7", along with a call letter change to WQNC.WQNC took over Tom Joyner's show from longer standing urban AC rival WBAV-FM soon after that.WBAV subsequently answered back by signing on as an affiliate for a new syndicated show hosted by Joyner's rival, Steve Harvey.