 This "grassroots marketing approach" that focussed on the overall brewery rather than any individual brand was quite different from most beer marketing strategies of the time.The result was that Lakeport's share of the Ontario beer market rose from less than 2% in 2003 to 11% in 2006, when two Lakeport beers were among the ten top selling beers in Ontario.Cascioli had bought out the other investors to gain full ownership of the brewery.