 Braniff Inc. moved its administrative offices into the former Dallas Love Field (DAL) headquarters of Braniff International Airways located at 7701 Lemmon Avenue in the city of Dallas although the airline actually served the area via the Dallas/Fort Worth International Airport (DFW).Braniff's initial plan to emphasize top line service to business travelers was not successful as it lost a large amount of money during its first six months of operation.In September 1984, a strategic change was made to Braniff's business model that included a single class of service and low fares.