 WSOC's programming made a shift in 1978, as all-news programming was replaced in middays by a local talk show hosted by Dick Pomerantz.His hosting of the midday talk show was short lived, but other talk shows, both local and network, made their way to WSOC over the next four years.In addition to Pomerantz, popular talk hosts on the station included WCCB-TV afternoon children's host Tony Alexi.