 The first milestone was the establishment of the e-TQM College, which became a global beacon for TQM.The second milestone was the launch of Hamdan Bin Mohammed e-University (HBMeU) in 2009, which later was rebranded as Hamdan Bin Mohammed Smart University (HBMSU) to reflect the latest digital technological evolution.In 1995, Zairi was appointed to the prestigious SABIC Chair in Best Practice Management at the European Centre for Total Quality Management (ECTQM), University of Bradford, UK which he held until 2004.