 The deck was conceived by Ofra Ayalon, a renowned Israeli psychotherapist and Moritz Egetmeyer, the publisher of most of the decks in the genre.Egetmeyer’s contribution to the genre is his ability to recognize the uniqueness of the thematically and artistically different decks and finding ways of marketing them successfully.Realizing that individuals would like to create their own decks, in 1998 he published Claro, a deck of cards with one surface blank and unvarnished, suitable for drawing or painting.