 ECBPM is now an internationally known and respected centre for Best Practice Management throughout the World.ECTQM has been the architect in the launch of the Middle East Quality Association (MEQA) with Zairi as its first President for the period of 4 years.On 27 March 2006, MEQA was ofﬁcially recognised as the ﬁfth quality hub of the world at Burj Al Arab Hotel in Dubai, paving the way for the rest of the region to achieve greater standards in quality.