 In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure.In 2019 Samantha Ruth Prabhu acted in Tamil and Telugu TVCs of Kurkure.It was also launched in Pakistan in 2007, where it is manufactured by "PepsiCo Pakistan", the local division of PepsiCo, and actresses Ayesha Omer, Hania Amir and Iqra Aziz have featured in its television commercials.