 Therefore, the Reeds shrewdly called their establishment the "Gallery of Illustration" and their productions "entertainments" to emphasize their refined propriety.In addition to comic classics like "The Beggar's Opera", the Reeds usually presented new works by English writers such as F. C. Burnand, W. S. Gilbert, William Brough and Gilbert à Beckett.His composers included Frederic Clay, Arthur Sullivan, George Macfarren and Alfred Cellier, as well as himself.