 It was launched in 1999 as Leher Kurkure and has its automated plants at Channo (Punjab, India), Kolkata and Pune.Kurkure is made from rice meal, edible vegetable oil (palm oil), corn meal, gram meal, spices, condiments, salt, sugar, tartaric, milk solids, and E631.Also, it contains flavour (natural and nature identical flavouring substances).