 After "Hotel King" ended, Lee landed seven endorsement deals with clothing and cosmetic brands across Asia.Lee was next cast as a top actress forced to marry an actor she hates in the Korean-Chinese drama "Best Couple"; it is the first TV series produced by Chinese e-commerce company Alibaba and aired in China in early 2016. and recorded more than 100 million views.In April 2016, Lee left FNC Entertainment and signed an exclusive contract with JS Pictures.