 The route merger resulted in drivers not given sufficient time to complete the whole route, which has caused buses to turn back before reaching their terminating point, missing out certain bus stops and leaving passengers stranded from over 45 to 90 minutes to wait for the next Service 29.From September 2010, the main services have been colour-coded on route maps, with Service 1 dark green, Service 4 red, Service 4A light blue, Service 5 maroon, Service 6A lilac, Service 7 orange, Service 8 light green, Service 9 light pink, Service 10 dashed grey, Service 13 dark pink, Service 17 dashed dark blue, Service 18 dashed dark purple, and Service 29 sea green.In 2008, Arriva Southend began branding some of its low-floor Dennis Dart buses for specific services with red and yellow vinyl stickers, beginning with Service 29 as "the twenty-nine", then Service 13 as "…the sutton shuttle…" and Service 5 as "Basildon direct", with associated dedicated web sites for the 5 and 29.