 The road the ground is situated on and the ground itself were officially renamed Haig Avenue after Earl Haig in 1921.The grandstand that now stands at Haig Avenue was opened in August 1968, 2 years after the original main stand had burnt down.The wooden structure, which had been purchased from the Southport Flower Show burnt down the day after a game against Wrexham on Boxing Day in 1966 (a game which Southport won 1-0).