 The ground was built on the former site of the Pirelli UK Tyres Ltd Sports & Social Club, and having had the land donated to the club by Pirelli, in return for naming rights, the ground cost £7.2 million to build.The ground was designed by architects Hadfield, Cawkwell and Davidson, and has served as the inspiration for numerous newer grounds, including Morecambe's Globe Arena, and the proposed Hayes & Yeading stadium.It gained its most recent safety certificate from Staffordshire County Council on 12 July 2010, having been subject to crowd trouble on 8 May 2010 at the hands of Grimsby Town fans following their relegation from Football League Two.