 As part of "Let's Talk TV", an initiative to implement reforms of Canada's broadcasting industry, the CRTC announced in 2015 that it planned to phase out the genre protection rules and Category A licensing by 2017 for larger conglomerates, and 2018 for independent broadcasters.The CRTC cited new regulations on how television providers must package their services—including a mandate to offer "pick and pay" purchasing of individual channels by December 2016, and a future requirement for vertically-integrated providers to offer a service owned by a third-party for each co-owned service they offer; the Commission felt that these restrictions were "no longer needed to ensure programming diversity between services", as "[they] limited programming services to offering certain types of programming and precluded other services from offering that programming.