 His deception continues in season 3 when Ari sets up a bigger agency to rival TMA and wants in on it, but Ari rejects Davies, prompting him to squeal to Terrance about Ari's plan.Davies reappears in Season 5, tricking Ari and Vince for false hopes of a meeting for a new project.Their rivalry takes a personal turn in the episode "The All Out Fall Out" when a simple drag race gradually escalates to Davies blackmailing Ari with pictures of Mrs Ari in an old soft-core porn movie, forcing Ari to threaten to beat him up in front of his colleagues at TMA.