 In 2016, Simon Mottram of the cycling clothing brand Rapha traced the boom back to the after-effects of the 7 July 2005 London bombings, which closed parts of the Tube and encouraged many commuters onto bicycles.Two years later, the Tour de France started in London on the anniversary of the attack, and the following year Team GB dominated cycling at the Beijing Olympics.He also credits the financial incentive of the Cycle to Work scheme (introduced in 1999), and the increasing emphasis on health and congestion."