 Valluvanad is famous for the Mamankam festivals, held once in 12 years and the endless wars against the Samoothiri of Kozhikode.By the late 18th century, Vellatiri or Walluwanad proper was the sole remaining territory of the Walluvanad raja (Valluva Konatiri), who once exercised suzerain rights over a large portion of Southern Malabar.Although management of the country was restored to the Vellatiri raja in 1792, it soon became evident that he was powerless to repress the trouble that quickly broke out between Mapillas (favored by the Mysorean occupiers) and nayars (who sought to restore the ancien régime), and already in 1793 management of the district had to be resumed as the chief and his family fled to Travancore.