 As part of its "Let's Talk TV" initiative, the CRTC proposed that the legal distinction between premium and specialty services be removed, and replaced by a single, unified category known as "Discretionary services".DHX Media, owner of Family Channel, argued that with the ongoing deregulation of specialty services and the removal the genre protection rules, Family would be at a disadvantage in comparison to other specialty channels because of its inability to air traditional commercial advertising.These changes were officially approved by the CRTC on November 2, 2016.