 He opened a store, Kewanee Rite, to market some of his father's inventions and became actively involved in the town's civic organizations, so much so that the Kewanee Junior Chamber of Commerce named him Outstanding Young Man of the Year in 1951 and in 1955 (he received the same award for the State of Illinois that year).Lundberg was known for his ability to inspire people to operate as part of a team and achieve more than they thought possible, as demonstrated by his success in revitalizing the local National Guard unit and achieving the building of a new armory for the town.In 1956 he partnered with three friends—Paul White, Robert C. Wenger and W.K.