 These are seen as more complementary to, than competitive with, traditional bike shops.In the US, the primary competitors to local bike shops are the mass merchants such as Wal-Mart or Target, representing 73% of the units and 36% of the dollars in 2007, full-line sporting goods stores such as Dick's Sporting Goods, multi-sport stores such as R.E.I., representing 7% of the units and 9% of the dollars in 2007, and mail order and online vendors representing 3% of the units and 6% of the dollars in 2007.There are also chains of bike shops, though most LBS are independently owned, and 91% of them have one location.