 To coincide with the launch of Virgin Money's rebranded stores, Richard Branson appeared in Newcastle, wearing a Newcastle United shirt, with a number of Newcastle United's footballers.The deal between Virgin Money and Newcastle United had also covered the 2013-14 season, but the club decided to end the deal a year early.Virgin Money are the title sponsor of the Cyclone, the UK's biggest cycling festival, which had previously also been sponsored by Northern Rock.