 This establishment of mascots at both UCL and King's saw the beginning of mascotry, where Phineas would be kidnapped by King's and then this act would be avenged by UCL.In 1922, Phineas was briefly stolen by King's, and later during the 1927 rag the King's mascot 'Reggie the Lion' was captured by UCL students and his body filled with rotten apples.In 1993, the university's centenary year, Phineas was placed in the third floor bar of 25 Gordon Street and the bar named after him.