 After the city rejected many of their suggested reforms, the NAACP, led by E. D. Nixon, pushed for full desegregation of public buses.With the support of most of Montgomery's 50,000 African Americans, the boycott lasted for 381 days, until the local ordinance segregating African Americans and whites on public buses was repealed.Ninety percent of African Americans in Montgomery partook in the boycotts, which reduced bus revenue significantly, as they comprised the majority of the riders.