 Mountain Dew announced a continuation of the Dewmocracy campaign – referred to as "Dewmocracy 2" – which launched in July 2009.A marked difference between Dewmocracy 2 and its predecessor was the wider range of online voting methods, expanding beyond the Dewmocracy website to include Facebook, Twitter, YouTube, and the "Dew Labs Community" – a private, online forum for the "most passionate Dew fans.