 As the country's single largest annual sporting event, the Grey Cup has long served as an unofficial Canadian autumn festival generating national media coverage and a large amount of revenue for the host city.Many fans travel from across the country to attend the game and the week of festivities that lead up to it.A 2014 survey found that 48% of Canadians would prefer to watch the Grey Cup over the Super Bowl if they could only watch one or the other, with 52% preferring the Super Bowl.