"A Steinway spokesman said, in response to Lortie's decision to perform a concert on a Fazioli piano, that Steinway does not want anyone on the Steinway Artist roster who does not want to play the Steinway exclusively.According to musicologist Stuart de Ocampo, "That Steinway aggressively sought out and paid (in various forms) for artist endorsements must be stressed in order to combat an idealistic notion that the greatest flocked to Steinway simply because it was the best."