 After PepsiCo bought the soft drink Mountain Dew in 1964, they commissioned a set of advertisements featuring a "Good Old Mountain Dew"-based jingle and the drink's hillbilly mascot.The last song of the 2003 album "It's Pronounced Five Two" by Christian rapper KJ-52 titled "Gimme Dat" is a narrative about the singer attending MDA (Mountain Dew Anonymous) and telling about how he is addicted to the soft drink.In the musical Be More Chill, green Mountain Dew activates the Squip, a tiny super computer in a pill that tells the user what to do, in order to help them achieve their goals.