 Coinciding with the release of the Xbox 360 game "Halo 3", Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief prominently.This variant remained on shelves for 12 weeks, and was discontinued afterwards.Two years later, the website for the popular MMORPG "World of Warcraft" stated that two Mountain Dew Game Fuel flavors would be sold in June 2009 and would promote the game.