 In 2008 it expanded to add a "Winter Dew Tour", comprising snowboarding and snow skiing competitions.It is ""the most watched and attended action sports event in the world,"" according to Transworld Snowboarding magazine.In coordination with its Dew Tour sponsorship, a sponsored television show entitled "Mountain Dew's Green Label Experience" premiered on Fuel TV in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour.