 CBS had plans to form a musical conglomerate that made and sold music in all forms and through all outlets, including records, radio, television, and musical instruments.This new conglomerate was evidently not as successful as CBS had expected, and Steinway was sold in 1985, along with classical and church organ maker Rodgers and flute and piccolo maker Gemeinhardt, to a group of Boston-area investors.In order to acquire Steinway, the investors founded the musical conglomerate Steinway Musical Properties.