 Unlike Western relationship marketing, where networking plays a more surface-level impersonal role in shaping larger business relations, "guanxi" plays a much more central and personal role in shaping social business relations.Chinese culture borrows much of its practices from Confucianism, which emphasises collectivism and long-term personal relations.Likewise, "guanxi" functions within Chinese culture and directly reflects the values and behaviours expressed in Chinese business relations.