 King, who had been criticized personally by some SNCC activists for his distance from the dangers that local organizers facedand given the derisive nickname "De Lawd" as a resultintervened personally to assist the campaign led by both SNCC organizers and local leaders.The campaign was a failure because of the canny tactics of Laurie Pritchett, the local police chief, and divisions within the black community.The goals may not have been specific enough.