 Taco Bell's chief marketing officer, Chris Brandt, said the exclusive drinks have helped increase the company's beverage sales, even as soda sales have declined in the broader market.He noted that people are more likely to buy drinks when they're available exclusively at the chain.Due to the drink's success, many other new beverages were introduced at Taco Bell including a new Taco Bell exclusive, Mountain Dew Sangrita Blast, a non-alcoholic sangrita flavored Mountain Dew.