 The Wiener Werkstätte, founded in 1903 by Josef Hoffmann and Koloman Moser, was influenced by the Arts and Crafts principles of the "unity of the arts" and the hand-made.The Deutscher Werkbund (German Association of Craftsmen) was formed in 1907 as an association of artists, architects, designers, and industrialists to improve the global competitiveness of German businesses and became an important element in the development of modern architecture and industrial design through its advocacy of standardized production.However, its leading members, van de Velde and Hermann Muthesius, had conflicting opinions about standardization.