 Delco Hi-Q began in 1948 as a radio quiz competition sponsored by the Scott Paper Company for high school students in Delaware County, Pennsylvania.It claims to be the oldest continuously running student quiz contest in the United States.The "It's Academic" televised student quiz show program has been run for high school teams in the Washington, D.C. metropolitan area since 1961 and is recognized by the Guinness Book of World Records as the longest-running quiz program in television history.