 On February 7, 2016 for Super Bowl 50, Mountain Dew aired a spot featuring a CGI character dubbed "The puppy monkey baby" (also styled PuppyMonkeyBaby).The promotion has garnered a wide amount of media coverage, both positive and negative.According to iSpot.tv, the spot was rated #1 of all the Super Bowl commercials of the night, having generated 2.2 million online views and 300,000 social media interactions after airing.