 Melissa Cronin of Gawker described it as a "horror-hallucination of brand awareness", while noting the beverage itself contains brominated vegetable oil, a chemical that is banned in several countries.Jim Joseph, chief integrated marketing officer at Cohn & Wolfe, called it "weird".On April 18, 2016, Mountain Dew announced the return of two popular favorites, Baja Blast and Pitch Black.