 The movement was particularly notable for the professional opportunities it opened up for women as artisans, designers and entrepreneurs who founded and ran, or were employed by, such successful enterprises as the Kalo Shops, Rookwood Pottery, and Tiffany Studios.In Canada, the term "Arts and Crafts" predominates, but "Craftsman" is also recognized.While the Europeans tried to recreate the virtuous crafts being replaced by industrialisation, Americans tried to establish a new type of virtue to replace heroic craft production