 In Iceland, Sölvi Helgason's work shows Arts and Crafts influence.In the United States, the Arts and Crafts style initiated a variety of attempts to reinterpret European Arts and Crafts ideals for Americans.These included the "Craftsman"-style architecture, furniture, and other decorative arts such as designs promoted by Gustav Stickley in his magazine, "The Craftsman" and designs produced on the Roycroft campus as publicized in Elbert Hubbard's "The Fra".