 In conclusion, compassion is a measurement that is exceedingly implanted in Eastern business bonds, the significance for dealers and clients to see each other's needs is extremely important.The Confucian understanding of "ren", which also equates to "Do not do to others as one does not want others to do to him", stresses the importance for sellers and customers to understand each other's needs.Cross-cultural differences in its usage also distinguish Western relationship marketing from Chinese "guanxi".