 Kigali also has a growing domestic film industry which began in the early 2000s with the Rwanda Film Centre, founded by journalist Eric Kabera.One of the centre's goals was to diversify the subjects covered by Rwandan films beyond the genocide theme, presenting other aspects of the country.In 2005, Kabera inaugurated the Rwanda Film Festival which takes place annually at venues in the capital and elsewhere, giving it the nickname "Hillywood", a portmanteau word combining Rwanda's nickname "land of a thousand hills" with Hollywood.