 Originally a carbolic soap containing phenol, different varieties were later introduced without the medicinal carbolic smell, such as the coral-coloured Lifebuoy during the late 1950s and Lifebuoy Minty Refresher in 1966.Lifebuoy was one of the most popular soaps in the United States from approximately 1923 to the mid-‘50s, when perfumed soaps took over the market.It was the best selling medicated/health soap in North America until roughly 1951.