 In 1999 Robinson was the subject of a biography, "Lord of the Dance", written by business journalist William Kay, and published by Orion Business Books .In 2005 he made an unsuccessful attempt to oust Doug Flynn as CEO of Rentokil Initial and install himself as Executive chairman for a 5% stake in the company, then valued at £56M.Robinson's first foray into broadcasting was a revival of the BBC's "Troubleshooter" show, originally fronted by Sir John Harvey-Jones in the early 1990s.