 But by late 1974, after losing the top-40 battle to WCOD-FM, the station switched to an "Adult Gold" format.The station was later home to an adult contemporary format known as "Lite 102 WCIB", owned by Boston radio personality Larry Justice.After a short stint as "Country Thunder 101", the station was rebranded by its new owner, Al Makkay, as Cool 102, which quickly established itself as the market's ratings leader.