 "SportsLine" went on the air in 1972. 
Notable former staff members include Marge Thrasher, Bill Thomas, George Lapides, Dick Palmer, Jim Fields, and Jeff Weinberger.In 1981, the Phillips family bought out the other owners of Tri-State Broadcasting Service, becoming known as the Big River Broadcasting Corporation.Big River liquidated in 1986, selling WWEE to the Ardman Broadcasting Corporation of Tennessee.