 Mainstream Korean television shows have begun to feature gay characters and themes.In 2010, the soap opera "Life Is Beautiful" () premiered on SBS broadcast TV, becoming the first prime-time drama to explore a gay male couple's relationship as their unwitting families set them up on dates with women.That same year, "Personal Taste" (, also "Personal Preference") was broadcast on MBC and revolved around a straight man who pretends to be gay to become a woman's roommate.