 In 1994, the station was sold to Jefferson-Pilot Communications continuing the oldies format into 2006.At that point, the station slowly transitioned from oldies to its current classic hits format, adopting the slogan "The Greatest Hits of the 60s and 70s" after Jefferson-Pilot's television and radio operations were acquired as a division of Lincoln National Corporation and renamed Lincoln Financial Media.From 2012, Sam Zniber was program director with a steady growth led to a 5.1% share in December 2013 (from 2.8% in April 2012) in the Arbitron PPM ratings.