 The brand dates back to the 1950s when it was first started by Mr Ng Mui Song who operated a pushcart stall in the River Valley area catering to labourers.In 1977, Ng Mui Song's son, Ng Ah Sio, moved to a stall in New World Amusement Park and worked out a new recipe, enhancing the pepper taste.The brand was eventually taken over by the JUMBO Group in 2010.