 Studios are in Southaven, Mississippi and a transmitter tower is in Bartlett, Tennessee.1430 came to life October 29, 1955, as WHER, a pioneering station with an all-female air staff (including broadcasting pioneer Vida Jane Butler).The radio station was the brainchild of Sam Phillips, who used a portion of the $35,000 he made from the sale of Elvis Presley's recording contract to RCA Records to finance the station.