 "Boxoffice" also gave theater owners "catchlines" or promotional phrases to use on their marquees and to send to newspapers and local radio stations to publicize "The Southerner".In addition to "There Were Two Loves in His [Sam Tucker's] Life—His Family and His Farm", one other catchline given by "Boxoffice" to exploit the fishing angle, though misleading, was "Things Went From Bad to Pieces ..