 The station stressed engagement both on the air and through station and community events.The station described itself as a top 40 station aimed at adults, mainly playing hits from the 70s and 80s, with a small number of 60s singles.On December 8, 2014, Entercom announced that it was purchasing Lincoln Financial Media's entire 15-station lineup (including WMXJ) in a $106.5 million deal, and would operate the outlets under a local marketing agreement (LMA) until the sale was approved by the FCC.