 Upon the day of the station's debut of DJ Laz's show, the station added more air staffers and mixers to the lineup, most of them alumni from other stations.The station called itself "Miami's New #1 Party Station", using the same fonts and slogan as KXOL.Competition included Top 40/CHR 100.7 WHYI, R&B/Hip-Hop 99.1 WEDR, and DJ Laz's previous station, 96.5 WPOW, which also used the slogan "Miami's Party Station".