 1973 saw Horniblow, his brother Brian Horniblow, and business partner purchase the "Ballarat News".The Geelong News moved from High Street to Victoria House in Moorabool Street in 1975, by which time 25 permanent staff were employed by the group.West Web printers was added to the Geelong News group in 1976, and in 1980 the group was acquired by the "Geelong Advertiser" group, which was then a subsidiary of The Herald and Weekly Times Ltd.


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