 LineOne was forced to follow suit with the same service to stem the flow of dialup customers and pressured BT into providing the infrastructure, which it did so and at considerable expense to LineOne.In March 1999, News International sold its shares in LineOne as it was concentrating on its own internet services, making British Telecom and United News & Media each 50% owners of LineOne.LineOne moved its offices to Blackfriar's Bridge from the offices they once occupied next to News International's printworks in Wapping.