 The station was founded by Lowell, Massachusetts native Simon Geller (c.1920-July 11, 1995).After working in radio in New Jersey, Geller moved to Gloucester in 1964 because, he told a reporter, it was the biggest town on the East Coast without a radio station.He first applied for a license for an AM station on 1410 kHz but the Federal Communications Commission (FCC) denied this, awarding the frequency instead to Brockton, Massachusetts.