 The company also filed a proceeding against a floating restaurant named “Hong Kong JUMBO Seafood Restaurant” in Hong Kong due to the similarities to the JUMBO Seafood brand which created confusion among the general public.The case was won by JUMBO when they established that they had “built up goodwill on the name” since 1985.In 2006, as part of JUMBO Group's overseas expansion plans, its operations and processes were streamlined.