 20th Century Fox brought legal action against the company.The product was ordered to be pulled from store shelves and destroyed, because of the likely association in public mind between the "Simpsons" brand and characters and Lion Nathan's product, though the manufacturer did not use any "Simpsons" characters or the "Simpsons" Duff Beer design.The beer became a collectors' item in the process, with one case selling for US$13,000.