 It also adopted the new name "North Shore 104.9", to reflect the station's dedication to its North Shore location.With the change the station's listening audience more than quadrupled in size, and the Curtis-hosted "Morning Show" boasted the largest listening audience on the North Shore after all-news WBZ.The station began broadcasting from a new transmitter site in Topsfield on January 10, 2013, with a 6,000–watt signal which has increased coverage to other areas such as the Merrimack Valley and the Route 1 corridor.