 It saw novelty success but was never embraced as a staple product in the American home.It is now primarily manufactured as a gift intended to be reminiscent of "A Christmas Story" and is currently sold in the official "A Christmas Story" website gift shop.Although Lifebuoy is no longer produced in the US and UK, it is still being mass-produced by Unilever in Cyprus for the UK, EU (on hold and under investigation) and Brazilian markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asian market.