 On June 21, 2013, WUMY dropped its classic country format for variety hits as "97.7 Guess FM".On January 2, 2014, WOWW began stunting, directing listeners to WUMY 830 AM Memphis, Tennessee, which took over the "Guess FM" variety hits format.A few days later, WOWW changed their format to country, branded as "The Rebel", simulcasting WEBL 95.3 FM Coldwater, MS.

On August 6, 2018, WOWW changed their format to classic hits, branded as "97.7 Guess FM".