 The icon of the brand is a jumping foal, which is a wordplay on the creator's name "Poulain", which is French for foal.Victor-Auguste Poulain began the mass production of chocolate in 1848 in Blois, France, before forming a limited company in 1893.He believed that a commercial future in chocolate would be found by selling to the masses and was innovative in industrialising the production of chocolate and in widespread marketing campaigns targeting children and families.