 The centre houses over 100 stores, with the anchor stores of 15-17, Marks and Spencer, Next and Primark and Deichmann and British Heart Foundation and Game from 2018.Constructed between 1967 and 1971 in a joint venture between the old "Grimsby Borough Council" and developers Hammerson's UK Ltd., it was known as the "Riverhead Centre" (so named as the development was adjacent to where the two local rivers, the Freshney and the Haven, meet).It is situated to the north of Victoria Street, the main pedestrianised shopping street of the town.