 It is the only regional mall within and it serves an estimated market of 500,000 people (including West Texas and Eastern New Mexico)

South Plains Mall is anchored by four major department stores, a bookstore, and a 16-screen (with an IMAX) theatre, JCPenney, Bealls and two Dillard's along with Barnes & Noble and Premiere Cinemas) and contains over 145 shops, restaurants and kiosks.The mall serves the entire South Plains region.In 2015, Sears Holdings spun off 235 of its properties, including the Sears at South Plains Mall, into Seritage Growth Properties.