 On November 5, 2010, Educational Media Foundation announced they would be purchasing WCTZ and moving the transmitter to the Trump Plaza in New Rochelle, serving as the K-LOVE affiliate for New York City with the call letters WKLV-FM; the sale was completed in mid-May 2011, after which the station went silent for a few weeks to relocate its transmitter.On February 13, 2019, WPLJ New York and five other Cumulus Media stations were sold to the Rocklin, California-based nonprofit broadcaster, Educational Media Foundation (EMF) for $103.5 million.After the sale received final approval by the FCC, EMF announced that WPLJ and the other Cumulus stations acquired would all begin broadcasting its primary programming service, K-Love, on June 1 at midnight local time; this was later moved up to May 31 at 7