 The station is best known for playing smooth jazz songs and soul jazz songs.By 1996, WJZZ had gained a competitor in the former rocker WLLZ, which had changed format to Smooth Jazz as WVMV "V98.7" shortly before Christmas 1995.With WVMV taking a more mass-appeal approach to the smooth jazz format by playing more Soft AC and Urban AC vocals, Bell Broadcasting decided to take WJZZ in a different direction.