 After SNA was sold to PSINet, the not-for-profit corporation REELRADIO, Inc. was formed on March 23, 2000, with assistance from the Media Preservation Foundation, to collect donations for funding the site; once under the new organization, the site was moved to new hosting facilities in July.For the first 10 years, the site was supported by voluntary donations.Despite the website having only a few dozen financial supporters, analysis of user behavior revealed thousands of listeners.