 In 1989, after seven months spent simulcasting co-owned WEZI (now WLFP with the same call letters, Ardman relaunched the station as WNWZ.Flinn bought the station in 1993, changing the call letters to WOWW in 1997.On April 10, 2013, WOWW changed their format to country, simulcasting WEBL 95.3 FM.