 It serves the Cape Cod and New Bedford-Fall River markets, and had significant listenership in the Providence, Rhode Island market prior to a 2014 signal change.The WCIB call letters stand for Cape and Islands Broadcasting, the original company that signed the station on in August 1970 (not to be confused with WGBH-owned public radio station WCAI, which has the same callsign meaning).For several years, WCIB programmed a top-40 format.