 In 1975, Chocolat Poulain was the sponsor of the mountains classification in the Tour de France when its distinctive polka jersey was introduced; the jersey's design was based on their chocolate bars that were covered in a polka dot wrapper.The company was bought by Cadbury Schweppes in 1988.It was sold to Kraft Food in 2010 (later Mondelēz International) and since 2017 belongs to Eurazeo.