 The vice chair of Seacology is Ken Murdock, who also founded the herbal company Nature's Way after his mother was cured of a serious illness with an herbal medicine.Murdock played a key role in the creation of Seacology, and Nature's Way covered Seacology's administrative costs for three years.Murdock has volunteered in Samoa, during which time he resided on Manu'a and learned the local language.