 On street date, Oleander played a half-hour acoustic concert at Tower Records in Citrus Heights; local radio station KRXQ broadcast the event from the store.The promotional campaign focused on a retail presence in cities in which "Hands Off the Wheel" was received positively, such as Dallas, Cincinnati, and Minneapolis.A listening party was held exclusively on Budweiser.com from February 28 through March 3 and allowed fans to stream the entire album.