 The new name reflected the first two letters of the founder's first name and the first three letters of his last name.Similar to how AMT simultaneously used the SMP brand name, Jo-Han's 1955 Pontiac Star Chief two door and four door sedan promotional models also continued to use the Ideal name during the transition, but this was the last year for the Ideal name.The 1950s and 1960s are considered a "golden age" for promotional models and kits, with pre-assembled dealer promotionals coming first around 1950, then kits adding profit in the late-1950s.