 Led by inaugural Honorary Jurist Walter Cronkite, the VIP Jurists included then Senator Barack Obama, Tom Brokaw, Anderson Cooper, George Clooney, and Philip Seymour Hoffman.Founded by Heathcliff Rothman, in partnership with The American Democracy Project, the contest had its first "beta" round in 2005, and became a non-profit in 2011, under the name of the What's Your Issue Foundation, which also launched Everyone Matters, a global inclusiveness initiative.In 2017, Everyone Matters will relaunch Film Your Issue for the 50 mayors, 100 cities and 150 schools which have participated with Everyone Matters in its youth programming and annual milestone, Everyone Matters Day, in April.