 In October 2008, Channel 4 announced it was abandoning its plans for digital radio, and thus scrapping the E4 Radio proposal.On 14 December 2009, a high-definition simulcast of E4 launched on Sky+ HD channel 215, it was later added to Virgin Media on 1 April 2010.On 31 October 2013, E4 premiered a refreshed look as part of the channel's rebranding.