 At 10am on Thursday 4 June 2009, the day before the launch of the 2009 "Big Brother" series, "E4 Music" ceased broadcasting.In July 2007, it was announced Channel 4 would be launching E4 Radio, the first of a network of channels to be broadcast on DAB radio.The station was planned for launch in July 2008 and aimed at a similar demographic to its television channel, however this launch date was later delayed.