 E4 launched a Republic of Ireland service in June 2002, which has become the second most popular non-terrestrial channel in Ireland with 1.1% of the audience; Sky One is the most popular.In August 2005, following the close of that year's "Big Brother", E4 introduced the "E4 Music" programming block.The slot initially ran through much of the morning/daytime schedule, though was later reduced to mornings only, with the amount of scripted comedy and drama screened in daytime increased.