 This coincided with the debut of the seventh series of "The Big Bang Theory", as well as the debut of original comedy "Drifters".On 27 September 2018, E4 was rebranded with a logo and identity, marking the first major rebrand since its launch in 2001.On 14 January 2019, it was announced that Channel 4 had partnered up with the American programming block Adult Swim, to air Adult Swim shows.