 The morning show, renamed "Cordic & Company", became the most popular in Pittsburgh.In 1954, "Cordic & Company" moved to KDKA (AM) on Labor Day, one of the first times that an American radio station had hired a major personality directly from a local competitor.Popular Bette Smiley had decided to retire from her full-time KDKA wake-up show "Radio Gift Shoppe of the Air" and move to a Sunday-only condensed version on WCAE in August 1954 in order to raise her young son Robbie.