 In March 2011, American Bicycle Group announced that bicycle retailer Competitive Cyclist of Little Rock, AR had acquired the rights to the Merlin Metalworks brand.Litespeed has also sponsored the professional cycling teams Lotto-Adecco, DFL-Cyclingnews-Litespeed, Calyon/Litespeed Pro Cycling, and Team Maxxis.In 2014, Litespeed announced that they would sponsor the Astellas Pro Cycling Team for three seasons.