 In 2003, Maxwell helped found the Inamed Academy, a series of international educational symposia focusing on breast surgery.He has contributed a number of articles to the anatomic descriptions, clinical applications, and aesthetic refinements of the transverse rectus abdominis myocutaneous (TRAM) and latissimus flap procedures for breast reconstruction, and is an authority on silicone breast implants and ultrasonic liposuction technologies.Maxwell was also the co-founder of the Tennessee-Kentucky chapter of Operation Smile, past president of the Nashville Chapter of the American Cancer Society, a founder and board member of the Aspen Center for Integrative Medicine, and co-founder and Executive EVP Diversified Specialty Institute.