 She co-founded International Women's Surfing (IWS) and, together with O'Neill, launched the successful Rochelle Ballard Surf Camp series which focuses on advanced surfing techniques, cross training and education.Although Ballard never won a world title, she came close in 2004, winning second, and she has been a top-10 finisher since 1994.Her passion for the ocean and fearlessness in huge waves has made her an icon of women's surfing.