 The results Levine achieved were then intensified (utilizing Warner Bros' nationwide network of print exchanges) in realizing the far greater take ($4.7 million, North American rentals) for his promotional blockbuster, "Hercules", released the following summer with over 600 prints (175 of these played simultaneously in the Greater New York City area, at a time when studio releases often opened, nationally, with such a number).Warner Bros. was so impressed with the exhibition showmanship and business acumen that Joe Levine had brought to "Attila", they paid him a $300,000.advance to secure the distribution rights to "Hercules".