 Kroll stepped down from Young and Rubicam in 1994, but still kept busy after his retirement, serving as a senior adviser to the Bill Bradley Presidential Exploratory Committee in 1998, which was formed by former U.S. Senate Democrat Bill Bradley of New Jersey.The committee's intent was to explore a presidential candidacy with the Federal Election Commission.He developed a program called "Play It Smart", which encourages football coaches to set academic goals for their students.