 In 2008, Aoshima started to release "Itasha" (animation wrapping car) model kits and they gained a huge popularity.In 2010, Hayabusa (Space Craft Plastic Model Kit Series) made a big hit.Aoshima's car model range (in the universally popular 1/24 scale) strikes a good chord with modellers, particularly because much of their product range focuses on Japanese domestic models - well known in the actual size - but not as models.