 Prior to that, Murdock, who later subsequentlt became Seacology's President, suggested continuing their work by seeking out more villages with which they could exchange projects for marine and forest reserves.As demand among island villages grew, Bill Marré, a business consultant and executive coach who later became a member of the board of trustees and the Chairman's Advisory Council, suggested establishing a nonprofit organization to continue their work.He suggested the name "Seacology" to reflect the organization's focus on island conservation, and helped cofound the nonprofit in 1991, along with Cox and Murdock.