 This dense concentration of venues allowed for the cost effective use of local TV and radio spots, and he spent far more than most would have considered prudent.Following this pattern, Levine was able to generate over $2 million in US box-office rentals with only a ten-day-per-screen exhibition average.The success of "Attila" proved that an exploitable picture with heavy TV-advertising, and a dense concentration of theaters, could break through traditional road blocks to success for an independent release.