 One famous example is employed by Milton H. Erickson "and a tomato can be happy".A state of forgetfulness may be elicited by talking about what it feels like to be in that state in a manner that implies the other person is currently experiencing it.Once this state is at a heightened peak the hypnotist can then talk about that state, relating to a concept like the unsuspecting subject's name (a phenomenon called name amnesia), and the subject will suddenly be unaware of his/her name on questioning (provided the suggestions implied immediate effect and the reader is suggestible enough to be influenced in this way).