 The new owner, Balolia, planned to redevelop and manage the brand as one that appeals to the demand for high-end quality that many South Bend Lathe enthusiasts share.A new line of South Bend brand machine tools is now sold through Grizzly dealers.Their niche in the manual-control machine tool market is what marketers sometimes term the "mass luxury" segment of a market, where low-end affordability blends into high-end desirability in a combination that buyers sense highest value.