 The car was built in Matra's factory in the commune of Romorantin-Lanthenay in the department of Loir-et-Cher in central France.Rather than being sold under its development code name, the car took its name from the character in Rudyard Kipling's "The Jungle Book".The Bagheera was unveiled to the press at an event held at Lake Annecy on April 14, 1973.