 The video tells a basic version of the story behind "The Black Parade" quite closely.Gerard Way has said that it is "the definitive video for the record" which "summed up the album".The song became the group's first number one in the UK on October 15, 2006, staying there for two weeks, and later rose to number one on the Modern Rock charts on October 26, 2006, where it would stay for seven weeks.