 In April 2015, Endeavor (formerly WME | IMG), a global leader in several industries, bought the PBR.Since the beginning of the first tour in 1994 with the Bud Light Cup Series (BLC), the organization has grown into three tours which stage over 300 events in the United States every year.Prize money had exploded from over $330,000 in 1994 to over $11 million in 2008.