 Publisher Joel Bush founded Leverage Factory in 2005 and launched it in 2006, as a custom project publisher of coffee table-style books for large corporate clients.Soon after completing its first custom projects, the company changed its business model to focus on producing trade books and developing a distribution channel for its supplemental education products.The company's first two titles, "Be a Writer" and "Be a Better Writer", were written by Steve Peha, president of Teaching That Makes Sense.