 On television, he has worked as a chef's assistant and has reported on whisky for "Food File" (Channel 4, 1996) and "SCAM" (Carlton Television, 2003)

He has won eight Glenfiddich Awards, has twice been named "British Beer Writer of the Year", and was named "Communicator of the Year" in the 2001 International Wine and Spirit Competition.Jefford lives in Montpellier, France.He is also a published poet, with work featured in "The Spectator" and "The Independent".