 Google bombing is a process where website owners manipulate Internet search ranking algorithms to link searches from one term to another.A group of activists chose to manipulate Google by adding hyperlinks to George W. Bush and Michael Moore with the anchor text like this reading "miserable failure", so that a person searching for the term "miserable failure" was more likely to find political figures.The campaign for the neologism "santorum" started with a contest held in May 2003 by Dan Savage, a columnist and LGBT rights activist.