 In this way, the band itself (and Schneider, whose interests were aligned with those of the band) was in control of all the money related to a tour.On behalf of the Rolling Stones, Schneider centralized the control, ownership and management of ancillary rights, licensing and the marketing of posters, T shirts, programs and other concert related materials—-vastly improving the group's revenue base while touring.Many other bands followed suit throughout the 1970s.