 By 2018, the PBR had grown into a global organization which has awarded over $180 million in prize money.The PBR turned 25 in 2018 and awarded another $11 million in prize money which included the bonus to the World Champion Bull Rider of $1 million and the $20,000 gold belt buckle.That same year, the PBR launched RidePass; its own subscription-based video on demand service that live-streams American and international PBR events.