 Their previous single had featured all the group equally and was a hit, while earlier flops had featured G on lead and this was a return to that format.A promotional video for the song was filmed featuring the group performing the song in a blue-toned studio accompanied by backing musicians.The single was released on 7" and 12" on Polydor Records with an extended mix on the latter, the B-side was a Bobby G composition, "Too Hard".