 In October 1994, John Hays, Phil Robinson, and Jeff Fino started "WildBrain animation studio" in San Francisco's Castro district.The new company bootstrapped with contract work from local game companies such as Broderbund, LucasArts, and Living Books.In 1996 WildBrain moved to a 17,000 square foot warehouse at the corner of 18th and York St. in the Mission District spearheading the growth of what came to be known in San Francisco as "Multimedia Gulch".