 And Bing Finance which showcases financial news, market information, currency conversions rates, stock option updates and customisable interactive charts for American markets.Subsequently, Microsoft launched Bing Travel, Bing Food & Drink, and Bing Health & Fitness applications which alongside the original suite of mobile apps were all rebranded under the MSN brand in 2014.In Windows Phone 8.1 Microsoft introduced Cortana to select markets, Cortana is an intelligent personal assistant built on top of the Bing Hub's Microsoft TellMe voice features.