 He was the drinks writer for "The Evening Standard", the evening newspaper for the London region, between 1992 and 2002, occasionally presents "The Food Programme" on BBC Radio 4, and writes a bi-monthly column for "Decanter".Jefford is also contributing editor to the magazine "The World of Fine Wine".Among his books are "The New France" (2002), about which Jefford has stated, "..[my theme is] the championing of individuals rather than multi-nationals, of families rather than corporate shareholders, of agriculture rather than industry, of authenticity of origin rather than marketing stratagems".