 There was also a rise in the profile of enotourism among English speakers with the 2004 release of the film, Sideways whose two central characters visit wineries and wine in the Santa Barbara region of Southern California.The industry around enotourism has grown significantly throughout the first decade of the 21st century.In the United States 27 million travelers, or 17% of American leisure travelers, engaged in culinary or wine-related activities.