 PBR television broadcasts now reach half a billion households in 130 territories around the world.A new digital network named RidePass that will start in February 2018 will add hundreds of hours of bull riding and other western sports to anytime availability.From 2007–2010, the PBR also hosted a team competition format called the PBR World Cup, where 25 bull riders (altogether representing five different countries) competed to win the title of best bull rider in the world.