 In 1999, Radio Regen joined with local listings magazine City Life, published by GMG, to launch a two-month-long temporary radio station - City Centre Life 87.7 - from the Oxfam Originals store in the city's Northern Quarter.The station was marketed as an alternative to existing radio stations, promising "Cutting edge music from Manchester's best DJs" on a station flyer.Behind the public face, retrained unemployed people brought their MANCAT training into reality, producing shows and presenting off-peak output on the station.