 In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first.In 2006 Mayfield started a multi-author company blog, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers.The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of social media in marketing.