 Another popular Radio Sweden program was "The Saturday Show", with Roger Wallis and Kim Loughran, which ran from 1967 to 1981.The program was launched to showcase Swedish rock and pop music in a world dominated by American and British rock.Using Radio Sweden's relatively high-powered medium wave transmitter on 1179 kHz, the entire program was 90 minutes in length, and featured many satirical sketches, often political and sometimes controversial.