 In the late 2000s, the Russian market of Pop joined the transitional period.Due to a serious drop in sales in the form of physical media (which is typical for the industry worldwide), there is a reclassification of labels to sell music through the Internet (mostly so-called digital singles).By 2009, album sales have dropped significantly when compared to 1990s and mid 2000s due to increasing sales of digital content (digital singles, ringtones, ringback tones, etc).