 Geneva Call was created in 1998, one year after the Ottawa Treaty was signed, to begin engaging armed non-State actors on the subject of landmines.However, Geneva Call took little action until March 2000, at a conference organized by the Swiss Campaign to Ban Landmines called "Engaging Non-State Actors in a Landmine Ban".This conference, the first of its kind, created a foundation for approaching armed non-State actors about a landmine ban, and served as the official launch of Geneva Call.