 Action Jackson continued to do weekends and fill-ins on WJMZ until March 1996.103-X was the first Alternative Rock station in the market, but the same signal problems that the station(s) had remained, even with the addition of 103.3.On January 1, 1996, 103-X added Howard Stern's radio show for mornings, but was faced with a backlash from both radio listeners and advertisers that lasted for weeks.