 ", because with "a hefty amount of that spending not hitting the books until January, extending the length of the season makes sense".According to the Deloitte 2007 Holiday Survey, for the fourth straight year, gift cards are expected to be the top gift purchase in 2007, with more than two-thirds (69 percent) of consumers surveyed planning to buy them, compared with 66 percent in 2006.In addition, holiday shoppers are planning to buy even more cards this year