 The Orion building is easily recognisable from the nearby A12 road with its radio tower, now named Pegasus tower, dominating the skyline.The change to the current name occurred in the late 1990s with the aim of turning the site into a high technology business park no longer exclusively for the use of BT.The name was created by Stewart Davies, the CEO of the BT business (BT Exact Technologies) headquartered at the site at that time.