 George's wife Margaret Baxter supported her husband by making jams and jellies using local fruit.In 1916 George and Margaret's son, William Baxter, purchased land from the Duke of Richmond and Gordon and with his wife, Ethel Baxter, built a factory adjacent to the River Spey, to the east of Fochabers.The Baxters shop became known for supplying pickles and preserves and began preparing their own beetroot, and selling it to other grocers.