 Frans van der Hoff

Frans van der Hoff (born 13 July 1939), or Francisco VanderHoff Boersma as he is called in Latin America, is a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988.Frans van der Hoff's contacts with disadvantaged Mexican coffee producers were key in securing the supply and ensuring the success of the very first Fairtrade certification initiative.