 Since a legislative reform to the corresponding law in 2004, season sales are now allowed over the whole year and are no longer restricted to season-related goods.However, voluntary sales still called "Winterschlussverkauf" take place further on in most stores at the same time every year.In Sweden, where the week of the first Advent Sunday marks the official start of the Christmas and holiday season, continuing with Saint Lucy's Day on December 13, followed up by Christmas before the "Mellandagsrea" (between days sell off) traditionally begins on December 27 (nowadays often December 26 or even December 25) and lasts during the rest of the Christmas holiday.