 In October 2011, Meaden launched 'The Merchant Fox', an online store selling British-made luxury goods with provenance.In 2009, a planning inspector criticised Meaden's evidence to his enquiry as "implausible" in a dispute over the granting of village green status to a field on which Mudstone LLP, a firm in which she is a partner, wished to build 48 homes.Meaden is known for her appearance as a "dragon" on the BBC Two programme "Dragons' Den".