 The film was announced in late August 2005 with Boopathy Pandian and Dhanush coming together after a previous collaboration in "Devathayai Kanden" (2005).Pandian had previously discussed the role with Bharath, but the actor's refusal meant that Dhanush was chosen.Shriya Saran, who rose to fame in Tamil films after her role in "Mazhai", was signed as the heroine and the film was titled as "Naveena Thiruvilayadal", though the prefix was later dropped.