 Fray Bentos was bought by Campbell's in 1993 and sold on to Premier Foods as part of the sale of the US food group's UK assets in 2006.Since the acquisition, Baxters has introduced new products under the Fray Bentos brand, such as soups in August 2012 and instant hot meals (Fray Bentos Hunger Busters) in June 2014.Baxters withdrew from the chilled soups sector in 2008 and sold its Grimbsy factory to Northern Foods, attributing the move to strong competition in the sector and a desire to focus on more profitable products.