 In 2003, Raycom Media acquired the Waitt Media stations (that included KYOU-TV in the Ottumwa, Iowa DMA).As Raycom already owned KTVO (licensed in Kirksville, Missouri, on the same DMA) and it could not legally keep both stations because the market has too few channels to legally permit a duopoly, KYOU was sold to then named Ottumwa Media Holdings (created on that year) for $4 million.The company entered into a shared services agreement and studio lease agreement with Raycom to operate KYOU and Raycom would have an option to purchase KYOU.