 In February 2000, Indian Institute of Technology, Mumbai carried out a study on traffic in the area which found that 94,000 vehicles used the route every day at that time.The same study also found that the average number of cars owned by a family living in Gopalrao Deshmukh Marg was 2.3.According to a Times of India article in 2006, in new constructions coming up on Gopalraod Deshmukh Marg (among other localities), transactions "routinely take place" at over 1,00,000 Rupees (2000 USD) per square foot.