 Ethel began producing a range of jams, whilst William promoted the business throughout Scotland.A canning machine was hired by Ethel in 1923 in order to can local fruit in syrup, such as strawberries, raspberries and plums, with Baxters becoming one of the first companies in Scotland to do so.Ethel started creating a variety of soups using local produce in 1929, the first being "Royal Game" using venison from Upper Speyside.