 Europa Nostra's main goal is to place heritage and its benefits in the mainstream of public consciousness and to make heritage a higher priority for public policy both at European and national levels.Its specific objectives are to promote, at a European level, high standards of quality in the fields of heritage conservation, architecture, urban and rural planning and to advocate a balanced and sustainable development of urban and rural, built and natural environment.Europa Nostra also seeks to highlight the importance of cultural heritage as a building block of European identity and as contributing to a strengthening sense of European citizenship.