 103.9 FM signed on in 1964 as WELP-FM in Easley, simulcasting much of their sister station, WELP/1360.By the early 1980s, WELP-FM's tower was moved to a new location and the station's power was increased from 2.3 kW to 3 kW in order to get a better signal into nearby Greenville.The station at the time was known as WTLT "Lite 104", sporting a Light Adult Contemporary format.