 Norell's dominance of the American fashion industry began to decline in the late 1960s as other designers, such as Blass and Halston, rose to prominence, but Norell was widely considered "the dean of the fashion industry" in the United States.Known throughout his career for his calm demeanor and easy-going manner, Norell lived a quiet, private life in New York City.He also maintained a lifelong relationship with his Indiana family, returning to Indiana for Christmas holidays and annual summer vacations for many years and keeping in touch via telephone.