 In October 1988, Family Media transferred the construction permit to Pharis Broadcasting, who brought the station on the air and obtained its initial license on March 30, 1990.In the mid-1990s, the FCC began to allow low-power stations to have four-letter callsigns, and in September 1995, the station took the call letters KPBI-LP, for Pharis Broadcasting Inc. Pharis also affiliated the station with the United Paramount Network (UPN).In June 1998, claiming displacement, Pharis Broadcasting requested to move the station to VHF channel 10; the FCC granted the request in October 1998.