 Following the early 1969 release of "It's Your Thing", which became a surprise smash hit for them, the Isley Brothers went through a period in 1969 where they went on a stringent recording and touring schedule, recording by day, touring by night, and then recording again after they had finished a show.Between January and December 1969, the brothers would record three consecutive studio albums, a live album, and organize to produce other acts for their T-Neck label, in which inspired by Motown Records and James Brown, they wanted to do things for themselves without the help of label assistance.During this period, Buddah Records agreed to distribute their records for the time being.