 In the 1960s Baxters was supplying goods worldwide and in 1962 it was the first company in the United Kingdom to introduce twist-top caps to 12oz jars for preserves.By the 1980s Baxters had become a leading premium soup brand and began promoting more exotic soup flavours.Despite the increasing size of the company, Baxters maintained an image as a "family business", with a series of advertisements showing the Baxter family heavily involved in the preparation of their products.