 On October 1, 2011, Hoya sold its Pentax camera business to Ricoh.Hoya discussed a merger with Pentax into Hoya Pentax HD Corporation during 2007.Hoya's primary goal was to strengthen its medical-related business by taking advantage of Pentax's technologies and expertise in the field of endoscopes, intraocular lenses, surgical loupes, biocompatible ceramics, etc.