 Aveeno was originally made by Rydelle Laboratories, a division of S. C. Johnson & Son, which dropped the Rydelle name in 1989, and was later purchased by Johnson & Johnson in 1999.In 2001, the brand was expanded into the baby care and body wash categories with Aveeno Baby and Aveeno Skin Relief Body Wash.In 2004 the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient.