 Norell turned down an offer from Harry Cohn, head of Columbia Pictures, to move to Hollywood and create costume designs for the film studio.During the 1950s Norell's biannual shows of his collection at his firm's New York City showroom at 550 Seventh Avenue were lavish, black tie events.Norell received his second Coty Award in 1951 and became the first winner of the fashion industry critics' Hall of Fame award in 1956, the same year Norell designed Marilyn Monroe's wedding dress for her marriage to playwright Arthur Miller.