 Jacqueline Kennedy Onassis, Lady Bird Johnson, Babe Paley, and Lyn Revson, the wife of Revlon cosmetics founder Charles Revson, were also among his private clients.On occasion, Norell created designs for Hollywood films, including three ensembles for Doris Day that appeared in "That Touch of Mink" (1962) and fashions for the film "Sex and the Single Girl" (1964).In 1968 Norell became the first American fashion designer to launch his own brand of perfume, marketed by Revlon.