 Each week, the two dreamed up a new stunt that they wanted to perform (such as having Robert Goulet sing from a helicopter on Valentine's Day, or having a giant head sculpture of Elvis Presley towed cross-country to Memphis).A film crew then followed them as they did this.Thompson and Phelps had gotten tremendous Arbitron ratings by doing this sort of thing during morning drive-time on the radio in Los Angeles, but received only very low Nielsen ratings doing it on prime time television.