 Those studies have reinforced its efforts to advocate for the production of more values based films and have been relied upon by some in the industry seeking support for their projects.Additionally, Dove has sponsored its Family Film Festival in partnership with local theaters featuring films with its Family-Approved Seal and pioneered a pilot project, "The Dove Movie Channel," to bring free movies to hospitalized children.The website states that Dove's fund-raising strategy of not soliciting contributions from the film industry for its operations eliminates commercial pressure as a factor in its reviews.