 Allegations of reverse racism emerged prominently in the 1970s, building on the racially color-blind view that any preferential treatment linked to membership in a racial group was morally wrong.Where past race-conscious policies such as Jim Crow have been used to maintain white supremacy, modern programs such as affirmative action aim to reduce racial inequality.Despite affirmative-action programs' successes in doing so, conservative opponents claimed that such programs constituted a form of anti-white racism.