 The success and popularity of this event lead to the following events which were called the X-PRIZE Cup.Wirefly was named the official title sponsor of the competition in 2006, and the event for that year was held on October 20–21 in Las Cruces, New Mexico, and represented an effort by the X Prize Foundation to continue encouraging innovation in the private sector.The 2006 Wirefly X Prize Cup focused on rocketry and lunar landing technology, offered up $2.5 million in prizes to teams competing in several distinct competitions related to the general theme.