 Morris kept the newspapers and spun off the television stations to Benedek Broadcasting of Rockford, Illinois, for $60 million.Under Benedek's ownership, KGWC received significant investment and increased the visibility of its product, running billboards and TV advertisements for its newscasts.In December 1996, it poached Rich Bircumshaw from KTWO radio to serve as the news director and KTWO-TV news director Vicki Daniels as assignment editor.