 According to the organization's website, its stated mission is "to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment".Although its programs are diversified, it is perhaps best known for reviewing movies for suitability for family viewing, and endorsing acceptable ones with the Dove "Family-Approved" Seal.The organization has also commissioned independent studies completed by the Seidman College of Business at Grand Valley State University to analyze the comparative profitability and return on investment of MPAA-rated films in 1999 and 2005.