 The brand has won many accolades and awards for its products.The world's second highest selling Scotch whisky, it has historically been strong in Southern Europe, where it was among the first Scotch whiskies to gain a foothold in the market.Ballantine's Scotch whisky can trace its heritage back to 1827, when farmer's son George Ballantine set up a small grocery store in Edinburgh supplying a range of whiskies to his clientele.