 He was also the End Of The Weak Challenge Champion at the Rock Steady Crew 27th Anniversary in July 2004, and went on to take the EOW Grand Championship title in 2005.Reef announced that he was working on a new project and that he has put "a lot of life and business experiences into it".This project was soon found out to be his third studio album Feast Or Famine, and his range of expression will allow fans the opportunity to truly identify with him.