 This was only the second time in Franklin's career that he had kicked ten or more goals, and it took him to 69 goals for the home-and-away season.At the end of the previous round, Franklin had trailed Josh Kennedy, winner of the last two Coleman Medals, by five goals, but the dominant performance saw him eventually finish four goals ahead of Kennedy, sealing Franklin's fourth Coleman Medal; it also continued Franklin's trend of winning a Coleman Medal every three years.Franklin reasserted his decade-long dominance against Essendon in the elimination final, kicking four goals in a second-quarter burst despite suffering a corked thigh in the first quarter, but was quiet in the semi-final loss to Geelong, kicking three behinds.