 This caught the attention of the local media when the simulator said the University of Cincinnati would have made the Final Four if one of its players, power forward Kenyon Martin, had not broken his leg.While continuing with the consulting work to pay the bills, WhatIfSports remained a side project until the company landed its first major license with Major League Baseball in 2001.The license put the baseball simulator on MLB.com and put WhatIfSports on the map.