 Today, there are many companies and individuals providing services as jury consultants or trial strategists [See for example , & for links to three randomly selected organisations that provide such services].Jury consultants use market research techniques in an attempt to bolster the client's chances of a positive outcome by 'gaining an understanding of the current and environment/location specific trends that might impact the attitudes of jurors.Their job is to shape trial team strategy so as to moderate or take advantage of jurors' preexisting beliefs and experiences by way of how the evidence is presented.