 Franklin played a minor role in the finals series that year, but kicked a goal late in the last quarter of the preliminary final against Adelaide which sealed the game for the Hawks, allowing them to qualify for the grand final against Sydney, where Franklin kicked three goals in a losing side.Franklin was named in the 2012 All-Australian team, his fourth selection and second as centre half-forward.Franklin kicked 60 goals during the 2013 season, the first time since 2006 that he had kicked less than three goals per game, as he became less of a focal point in the Hawthorn forward line, while teammate Jarryd Roughead enjoyed a career-best season with 72 goals, earning him the Coleman Medal.