 In North America, initial sales were lower than anticipated, as of December 2011, only 16,000 500s were sold in North America, short of the initial goal of 50,000.Poor marketing and a shortage of dealers were blamed for the low numbers, Chrysler Group replaced North American head Laura Soave with Timothy Kuniskis, who was director of marketing for the [[Chrysler (brand)|Chrysler]] brand.The 1.5 million mark of sold FIAT 500s was reached in 2015.