 Taylor began his association with Iowa State in 1970, covering Cyclone events for KRNT radio when he was KRNT (now KCCI)-TV's sports director.Taylor was chosen Iowa Sportscaster of the Year four times during his career as the director of Des Moines' top-rated news telecast from 1969-90.In 1984, Iowa State signed a contract for exclusive broadcast rights for all sporting events with Clear Channel Communications.