 The show was coordinated by Marco Balich, who was also responsible for Turin's [[2006 Winter Olympic Games]] and was an event never made before for a car launch.Several artists performed during the show, including [[Lauryn Hill]], [[Israel]] I dancing group Mayumana, and others.In the first part of the show, artists reproduced scenes of the 60s, such as scenes from films by [[Federico Fellini]], a [[Beatles]] show made by a cover band and [[Marilyn Monroe]]'s iconic "[[Happy Birthday, Mr. President]]", which became "Happy Birthday, dear Cinquecento" (sung by a Marilyn cover to celebrate the original 500's fifty years).