 Since the earliest days of the company, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo.The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and was a minor sponsor of Scuderia Ferrari until 2008.From 2014–2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.