 They went to the Cannes Film Festival that year and licensed Cannon's movies for approximately $2.5M.After acquiring 51% of the company's shares they used the money to start making low budget action movies.In the beginning of the 1980s, Yoram and Menahem recognized that Video was the next big thing and signed Chuck Norris for a 7 years exclusive deal, Charles Bronson for a multiple picture deal, discovered Jean-Claude Van Damme and signed him for many pictures.