 The leasing pricing is the same as the current lease offer on a gasoline-powered Fiat 500 Pop.Sergio Marchionne reported that Fiat loses $14,000 on every 500e it sells, and only produces the cars because California rules require automobile manufacturers who sell a certain number of cars in the state to sell a percentage of that total as zero emissions vehicles.In April 2013, Fiat North America announced that to avoid range anxiety concerns and allow customers to cover longer travel distances, each 500e purchase will include the use of rental vehicles for up to 12 days a year for free through the first three years of ownership.