 The new owners opened the Victorian-themed tea room, and built an eight-seat shuttle running the length of the pier.In April 2011, the pier was sold to a Blackpool family firm, Sedgwick's, the owners of amusement arcades and the big wheel on Blackpool's Central Pier.Peter Sedgwick explained that he proposed to his wife on North Pier forty years ago, and promised to buy it for her one day.