 The games benefited from its leadership's media connections, with Baim being the founder and producer of the Windy City Times and Boyer being a prominent Chicago public relations manager.Early into the planning of the games, media sponsorship from 67 companies and media outlets secured US$7 million of advertising and editorial space.The games were to be exclusively aired on the Q Television Network after they signed an exclusive deal with the Chicago organizers worth $3.2 million.