 The pier was extended to in 1868 and was used by various steamer ships, including those of the "Blackpool, Lytham and Southport Steam Packet Company", with services operating from the pier to resorts including Fleetwood and Llandudno.Visitors to the pier had to pay a toll, priced deliberately high at 6d (equivalent to £2.75 in 2016) to ensure only the most affluent could afford it.As the 1870s progressed, the numbers of working class visitors increased and tolls were reduced to 2d.