 In a partnership with Fiat and Italian clothing brand Diesel, with a production run of 10,000 planned.The 500 by Diesel is available in a choice of three exclusive colours, and can be distinguished from standard 500s by unique alloy wheels, 'Diesel' logos and burnished metal bumper and side-rub inserts.The interior features denim upholstery with coloured stitching and a 'Diesel' branded gear knob.