 During that meeting, the Lord Provost said how much he wanted a campaign for Glasgow similar to the highly successful I Love New York campaign but the City had no money to fund such an initiative.As a result of that meeting, John Struthers undertook not only to create but also initially fund the development of a campaign capable of meeting the Lord Provost's objectives.Various concepts were developed and rejected but in March 1983 Struthers presented the Glasgow's Miles Better proposal to Kelly supported with a fund raising strategy.