 Substantial pre-sales of unproduced films were made based on the strong salesmanship skills of Globus and the promotional advertising created by Design Projects.The financial deposits collected from these pre-sales were used to finance the production of the first film in a Cannon line-up, which when completed and delivered to worldwide theater owners, would generate enough capital to then make the next film.For this purposes, Cannon would often generate mock movie posters before they even had a script and would display large billboards at sales events such as the Cannes Film Festival.