 The convertible version began to be available to order in August 2011.As part of the product launch, beginning on 19 August, 500C by Gucci car took a tour in Saint Tropez (from 19 to 27 August) followed by Berlin (8–14 September), Barcelona (25 September - 2 October), London (16–23 October) and Geneva (23–30 October).In Italy, the tour started from Forte Dei Marmi (22–28 August) and then reach Rome (4–11 September), Florence (19–26 September) and Milan (8–16 October).