 This was crucial as it exposed Uncommon Catering to a wider audience within Georgetown and immediately increased demand.This was also significant in that it was the first time any Corp service competed directly with Marriott for the GAAP weekend catering contact.The newfound demand for Uncommon Catering, unfortunately, outweighed the number of the employees at Uncommon Grounds and Uncommon Catering began exploring the feasibility of expanding as its own service.