 With Cannon's success, Yoram expanded the group's operations into additional territories.Cannon acquired approximately 1,600 cinemas across Europe and the United States (some of which were later purchased by Silvio Berlusconi), also studios, an extensive film library and additional acquisitions, which widened the activities of Cannon and established the company as a leading conglomerate in the global film industry.During these years, Cannon would finance their movies utilizing a new approach, a strategy created and originated by Globus, which is now known as "the pre-sale strategy".