 From 1906, the newly constructed pavilion was leased out to play host to a variety of entertainers, including Charlie Chaplin and George Robey.Following the First World War, the pavilion was renamed the Casino and its main attraction on offer was dancing.This period was a financial success for the pier, with a net profit of £9155 () in 1913 and an annual average profit of £6750 () during the 1920s.