 The interior decoration led it to be known as the "Indian Pavilion", and it was Blackpool's primary venue for indoor entertainment until the Winter Gardens opened in 1879.To differentiate itself from the new pier, North Pier focused on catering for the "better classes", charging for entry and including attractions such as an orchestra and band concerts, in contrast to the Central Pier (or the "People's pier"), which regularly had music playing and open-air dancing.The pier owners highlighted the difference, charging at least a shilling (worth approximately £19.90 in 2012) for concerts and ensuring that advertisements for comedians focused on their lack of vulgarity.