 The two developers, Somerset Partners and The Chetrit Group, purchased two riverfront properties for $58 million with the goals of establishing luxury residences and retail.However, there is opposition to the renaming, and critics and proponents have accused one another of racism.The developers were criticized by Melissa Mark-Viverito, the president of the New York City Council for conducting a Halloween rave, attended by numerous celebrities and featuring flaming trash cans and hulks of burnt-out and bullet-riddled cars.