 Palarivattom's claim to fame in the early day was its vegetable and fruit markets and its close proximity to the crowded Kaloor market.It also gained fame for housing the famous Rappai Thattukada, a roadside eatery serving deep fried chicken which soon gained cult status among Malayalees in the 90s.Today, there are several IT training centres, salons, gyms, supermarkets, retail stores and boutique restaurants that have opened up on the stretch from the round junction to its signal junction.