 In the 1980s, Helvin left mainstream modelling, working for television and radio, covering subjects from books to travel, which in turn led to major television, radio and advertising campaigns, such as for Yves Saint Laurent and Olympus cameras.She launched her own collection of body/swimwear range in 1990 and went on to produce seasonal collections.She published two books, made a health and fitness video, appeared on television and presented several programmes including GMTV's series "Helvin on Hawaii", which featured her philosophies on health and beauty.