 He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez and Anne Marie Beretta.The company remains in the hands of the family.Max Mara has spawned 35 labels, although Max Mara womenswear remains the core of the company.