 However, like fellow baby Standard Conoco (now ConocoPhillips), Atlantic found more marketing power in its own name than the Standard name (a rarity at the time), and declined the option to use the name.The rights to the Standard name in Pennsylvania would be acquired by a newly formed Standard Oil of Pennsylvania, which would be acquired by Exxon in the late 1930s.ExxonMobil still owns the rights to the Standard name in Pennsylvania and Delaware.