 It became the cheaper and simpler to develop counterpart to the alternatives at the time, and could be used in the simplest of cameras.Due to their simple development process and their cheap price, chromogenic printing became wildly popular in amateur photography, and by the 1960s it overtook black and white printing in the amateur photofinishing market.In 1955, Kodak introduced a chromogenic paper named "Type C", which was the first color negative paper Kodak sold to other labs and individual photographers.