 The difference between the use of "Join or Die" in 1754 and 1765 is that Franklin had designed it to unite the colonies for 'management of Indian relations' and defense against France, but in 1765 American colonists used it to urge colonial unity in favour of resisting laws and edicts that were imposed upon them.Also during this time the phrase "join, or die" changed to "unite, or die," in some states such as New York and Pennsylvania.Soon after the publication of the cartoon during the Stamp Act Congress, variations were printed in New York, Massachusetts, and a couple of months later it had spread to Virginia and South Carolina.