 Galluzzi chose the Pasadena location, "because of its proximity to centers of transportation thought," namely the Art Center College of Design, California Institute of Technology, and Jet Propulsion Laboratory.Galluzzi said he is, "looking for the next form of mobility," five to fifteen years into the future, and he will be, "hiring young and creative and crazy people," at the new design center to do, "experiments that might offer a rethinking or a melding of recent mobility concepts".Piaggio and Galluzzi hope to bring a more cosmopolitan perspective than is possible working only in Italy, and branch out to such areas as electric vehicles that combine aspects of a motorcycle and a car, like the Renault Twizy and Audi Urban Concept.