 As with his time in the CFL, Williams was seen as being in way over his head as an NHL owner.His lack of knowledge about ice hockey, combined with his thick Southern accent and fundamentalist Christian views, made him an easy target for ridicule from his NHL colleagues, who often referred him as "Jed Clampett" behind his back.This perception was reinforced by the fact that Williams did not smoke or drink alcohol and used words like "goldangit" in place of profanities.