 During this time the Struass company grew, led by her father, via a series of major acquisitions in the Israeli food business most notable Elite in 1996, following which she was appointed as CEO of Elite.In 2001, following the formal retirement of her father, she was appointed chairperson.From 2002 to 2004 Strauss managed the integration and merger of Elite into the Strauss group, following the Elite acquisition in 1996 which left Elite as a separate company with common controlling ownership.