 The eldest of three children of Ella (born 1935, Yugoslavia), a nurse and holocaust survivor, and Michael, chairperson of Strauss Group, the son of the founders Hilda and Dr. Richard Strauss.Strauss has a younger sister Irit (former advertiser and current business partner of brother) and a younger brother (Adi, a businessman founder of "Adi's lifestyle").Strauss grew up in the family business.