 The first editor-in-chief of the magazine was Christoph Drösser.The editor-in-chief of the magazine is Andreas Lebert who was appointed to the post in August 2013, replacing Jan Schweitzer.The magazine frequently is compared to the American publication "Wired", in that it covers the "cutting edge" of such diverse topics as technology, science, history, fashion, modern lifestyles, avant-garde art, photography, health, and even food.