 The halftime show was produced by MTV and was focused the network's Choose or Lose campaign (the year 2004 was a presidential election year in the United States).Immense controversy arose from an incident during the show in which Janet Jackson's breast – adorned with a nipple shield;– was exposed by Justin Timberlake.In 2002, "Entertainment Weekly" reported that Jackson was the original choice to perform at the halftime show for Super Bowl XXXVI; however, the NFL ultimately decided to select U2 to headline it after a group of NFL owners and officials attended the band's concert in New York City shortly after the September 11 attacks.