 In order not to compete directly against these other brands of football, Williams persuaded the CFL to allow the Barracudas to play their September and October home games on Sundays.He estimated he spent $10 million to launch the Barracudas franchise, and lost a substantial amount throughout the course of the season.Williams was outspoken in his criticism of the Canadian Football League and its style of play, and along with the other American team owners wanted changes made to several league rules.