 Jeff is a regular speaker on social media and usability/user experience, including at events such as Blogworld, MESH, Podcamp Toronto, and the Atlantic Internet Marketing Conference, and organizes Halifax's Third Wednesday tech/media/marketing meetup.MacArthur worked for world-renowned technology entertainment firms such as Electronic Arts and Mainframe Entertainment (creators of ReBoot) in Vancouver.Upon relocating to Halifax, Jeff produced a quarterly video documentary on tsunami reconstruction activities in Ampara District, the part of Sri Lanka most affected by the December 2004 tsunami.