 In June 2008 AEG took over as the main promoter of the festival.The festival was known as "the most beautiful festival in the world" and "the only festival with its own monster" due to its scenic location at Loch Ness which is the alleged home of the cryptozoological Loch Ness Monster.Despite the festival's name it was not solely a rock festival but presented music from all genres, especially mainstream and electronic music.