 It began by supporting the Book Trust and the Publishing Training Centre, relationships that continue to thrive, along with "many other good causes that benefit and promote publishing and the distribution of the printed word, schemes that encourage literacy and the enjoyment of reading".The Trustees are Adrian Stephenson, Frances Pra-Lopez, and Merlin Spedding Unwin, son of Rayner.With support of the Booksellers Association, the Trust has a free mentoring programme for small, independent booksellers; Sheila O’Reilly has the role of mentor.