 On November 10, 2000, the country format was dropped and WMJC became "Island 94-3" playing rock hits of the '80's and '90's with Charlie Lombardo (aka "Jay Letterman" from WALK-FM) as PD.By 2007, the branding changed to "94.3 WMJC", along with a music mix adjustment to Adult Top 40.As mentioned, the station never achieved ratings anywhere near the high water mark set by WCTO and by mid 2010 was hovering in the 1 range.