 Programmes on non-ITV channels (except S4C, which has always used the name ITV Cymru) retained the Granada brand (examples are Channel 4's "Countdown", and "The Royle Family" for the BBC) until 2009.Many of the programmes shown on ITV network show the end-board featuring the ITV Studios logo after the credits as of 2009.In May 2017, ITV plc acquired production company World Productions.