 Communication is strategic when it is completely consistent with the organisation mission, vision, values and when it is able to enhance the strategic positioning and competitiveness between their competitors.It is important to understand the concept of communication strategy, it should be seen from the organization's perspective and no one else beside them.As a result of this communication, strategic communication should follow ‘The nature of organisational communication in general, and strategic communication in particular, is defined as the purposeful use of communication by an organisation to fulfill its mission’ stated by (Hallahan et al., 2007).