 Shalit put Sigimund "Siggy" Jackson in charge of the label, and Jackson subsequently chose the name Blue Beat, which he said was an adaptation of "It sounds like blues and it's got a great beat" or "Blues Beat", which apparently was a generic term for Jamaican blues music at the time.The first release on the Blue Beat label was "Boogie Rock" by Laurel Aitken, which was licensed from Dada Tewari's
Downbeat label.The Blue Beat label's distinctive blue covers and silver logo first appeared with the label's third release, "Manny Oh" by Higgs and Wilson.