 "Everytime tha Beat Drop" was performed along with Dem Franchize Boyz on several television, such as "The Ellen DeGeneres Show", "Late Show with David Letterman", MTV's "Total Request Live", and BET's "106 & Park".An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia.The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.