 Furst left academia to co-found his first company, Pick'em Sports, in 1996, which was sold to a public company in 1999.After the success of Pick'em Sports, Furst helped launch and run several other ventures, including Expert Insight, an instructional media company which won several awards but was ultimately unsuccessful in the marketplace.Furst has invested in, mentored, and advised many well known startups and social enterprises, including Mobotory, Skillshare and HUB LA.