 The ad meant to illustrate a need for those stuck in jobs they hate, and offer a solution through their Web site.In 1999, Monster.com ran on three 30 second Super Bowl ads for four million dollars.One ad which featured children speaking like adults, drolly intoning their dream of working at various dead-end jobs to humorous effect were far more popular than rival Hotjobs.com ad about a security guard who transitions from a low paying security job to the same job at a fancier building.