 We told the label don’t put that out as a first single because it’s a poor representation of the album.The music video for "Everytime tha Beat Drop" was filmed by Norwegian director Ray Kay and entirely shot at the PC&E Sound Stage in Atlanta, Georgia on July 7 and 8, 2006.It was Monica's first video to be shot in her home town since her very first video for "Don't Take It Personal (Just One of Dem Days)" in 1995, and features appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, Bernard Leverette, producer Jermaine Dupri, Chyna Whyte and Monica's younger brother Montez Arnold.