 As Director of Communications at NRDC, Fulwood built a strategic communications operation that included media relations, web site, publications, and a quarterly journal with a circulation of more than 700,000.One of his many innovations was creation of the International ECO-Awards, which issued more than 100 honors to advertising agencies, design shops, businesses and environmental groups for creativity in promoting appreciation of the environment.Fulwood's writing has been published in the St. Petersburg Times, Atlanta Journal-Constitution, "PR Quarterly", the Boston "Phoenix", and Ramparts magazine.