 With a large percentage of sales from drive-in business, franchises could argue that the expensive interior redesign is unwarranted for their bottom lines.In May 2010, McDonald's redesigned its US website to a sleeker, HTML 5 friendly interface.Along with those changes, McDonald's also introduced new advertising material to its website, including the unveiling of new pictures used exclusively for in-restaurant ads, television commercials, print advertising, and online advertising, which consist of more realistic pictures of its products, which are now up close and face the camera instead of facing left or right.