 Initial Disney/Pixar movies promoted by McDonald's included "A Bug's Life", "Monsters, Inc.", "Finding Nemo" and "The Incredibles".Perhaps the most important marketing move came in the later months of 1997 when McDonald's named DDB Needham as its new lead ad agency.Needham had been the company's agency in the 1970s and was responsible for the hugely successful "You Deserve a Break Today" campaign.