 Cool’s approach brought the latest technology on the Internet into the hands of many surfers.Starting as a pay service, WaveCast quickly became a popular forecasting service for Southern California, providing members with inexpensive, accurate forecasts, and received accolades throughout various local media including Marc Kent’s Let’s Talk Surfing.The pay-per-view model that the original WaveCast service provided was kept information away from many surfers who could not afford the subscription.