 Bell & Howell introduced the first 16mm turret camera with its Model C in 1927.A beautifully ornate and much more compact 16mm camera, the Filmo 75, marketed primarily as a "watch-thin" ladies' camera, was offered in 1928, followed in 1931 by a nearly identical counterpart designated as the Filmo Field Camera, offered initially in a plain covering, but also available with the ornate decorations of the Model 75, and in that form indistinguishable from the earlier version except for the nameplate.When Kodak introduced 8mm film in 1932, Bell & Howell was slow to take up the new format, and when it did so, it was not in the form of the Kodak standard.