 In November 2007, two ads that showed Owen and Giamatti holding guns were banned in the United Kingdom by the Advertising Standards Authority (ASA) on the grounds that they had "glamorized and glorified gun crime" and "were offensive and insensitive toward families directly affected by gun crime".At the time of the ruling, it was also reported that gun violence in the UK was on the rise.Although "Variety" reported a planned release during the 2006 holiday season, "Shoot 'Em Up" was previewed in September of that year.