 In 1989 the company outbid BellSouth for control of LIN Broadcasting, which owned licenses in Houston, Dallas, Los Angeles, and New York, paying $3.5 billion, a price that represented $350 per license.At this point McCaw's focus turned from dealing licenses to servicing the network, signing up customers in what was now a maturing technology on the cusp of explosive growth.In order to handle the customer side of the business, McCaw turned to AT&T for technology.