 Though it struggled in its early years, The Florida Aquarium reinvented itself and made entertainment a key aspect of its mission, incorporating fun and exciting ways to instil strong messages about the importance of Florida's natural resources and educating 100,000 school children each year.Jeff Swanagan became CEO of the Florida Aquarium in 1998 and is credited with turning around the troubled institution.Swanagan loosened the aquarium's previous emphasis on science and Florida wildlife.