 Roosters in red, tan, black and white _ reared especially for fight _ were brought from Karur, Coimbatore, Dindigul, Theni, Madurai, Tiruchi, Salem, Erode, Thanjavur, Tirupur, Tirunelveli and Kanyakumari districts as also from some areas in neighbouring Kerala.The rule of the game is simple – the winner takes it all, including the losing rooster which should be lucky to see the next dawn for, most of the losing roosters would be served up during dinner celebration of the victors the same day.Aravakurichi is an agricultural marketplace and Taluk headquarters.Aravakurichi is India's major market for Moringa oleifera (a vegetable also known as "drumstick").