 Giorno Poetry Systems

Founded in 1965, Giorno Poetry Systems was an American artist collective, record label, and non-profit organisation founded by poet and performance artist John Giorno with the direct aim to connect poetry and related art forms to a larger audience using innovative ideas, such as communication technology, audiovisual materials and techniques.In the early 1960s, young New York City-born poet John Giorno became acquainted with artists who were at the threshold of their successful careers, most notably Andy Warhol, Roy Lichtenstein, Merce Cunningham and John Cage.