 Rehau is situated in the Fichtelgebirge, 12 km southeast of Hof, and 12 km west of Aš.Formerly a fairly isolated town, located as it is near both Czech and former East German borders, with the fall of The Wall, it is now in the center of a growing area, with a new Autobahn providing ready access from Nuremberg and Munich.The principal employer and economic engine is the polymer manufacturer Rehau AG & Co, which was founded in 1948.