 Analogue to then active Pop-Art ideas, Giorno wanted to change poetry's situation by communicating to his audiences through everyday means such as telephone, television, records and so on.After all, phonographs and radio were a perfect terrain for people to listen, as Giorno called it poetry’s "venue".Furthermore, these ways would offer Giorno's ideas a wide open space to explore, to reach a broad audience not limited anymore to that of the poetry magazines.