 He worked with Chicago architect Walter W. Ahlschlager and decorator Harold Rambusch of Rambusch Decorating Company on every aspect of the theater's design and furnishings.Roxy's lavish ideas and his many changes ran up costs dramatically.Shortly after the theater's opening, Lubin, who was $2.5 million over budget and near bankruptcy, sold his controlling interest a week before the theater opened to movie mogul and theater owner William Fox for $5 million.