 Binion continued to promote the casinos for Harrah's Entertainment following his sale of the company in 2004 to Harrah's.As of 2008, Binion's name appears on the "Jack Binion's Steakhouse" at Horseshoe Tunica and Horseshoe Hammond and several of the Horseshoe-branded casinos still carry slot machines bearing Binion's likeness called "Who Wants To Be A Binionaire?