 Heubach is the home of Fritz Reu GmbH & Co. Metallwarenfabrik, maker of metal souvenirs, souvenir spoons, keychains, trinkets, coins, and also automobile medallions and hood ornaments for German car manufacturers.A nickname for the citizens of Heubach is "Mondstupfler".This goes back to an ancient legend which says that long time ago residents of Heubach used to go up to the top of Rosenstein mountain to take down the moon from the sky using long poles.