 Claude Shannon, one of the attendees, had previously worked on information theory and laid the one of the initial frameworks for the Cybernetic Conferences by postulating information as a probabilistic element which reduced the uncertainty from a set of choices (i.e.being told a statement is true, or even false, completely reduces the ambiguity of its message).Other conference members, especially Donald MacKay, sought to reconcile Shannon’s view of information, which they called selective information, with theirs of 'structural' information which signified how selective information was to be understood  (i.e.