 He has several friends living with the disease and has worked with organisations including Fundación Triángulo, Apoyo Positivo, StopSIDA, and the Fight Against AIDS Foundation since at least 2009, which largely offer support to the LGBT+ community in Spain, as well as fundraising for the work of eminent HIV researcher Bonaventura Clotet.León has said that he became aware of the AIDS epidemic when Rock Hudson died, but has also had a scare personally.León became the subject of media attention when he promised to tweet a nude photo of himself after gaining one million Twitter followers, which he did in October 2013; he posted a video running naked across a golf course to celebrate a million followers on Instagram in 2019, following this up with more nudes.