 Most notably Octapod is responsible for overseeing the management of Newcastle's annual This Is Not Art Festival and the festivals that it incorporates under its umbrella including the National Young Writers' Festival, Crack Theatre Festival, Critical Animals and other special events.In 2000, Octapod received considerably international attention when IDG books threatened the organisation with legal action over the use of the term "for dummiez" in an online screenprinting guide.Members of Octapod responded by posting the correspondence from the company on an Octapod website Corporate Standover Tactics For Dummies.