 The nearly complete theater was sold to Warner Bros. who opened it as Warner's Beacon in 1929.Known as the "Cathedral of the Motion Picture", the Roxy's design by Ahlschlager featured a soaring golden, Spanish-inspired auditorium.Its main lobby was a large columned rotunda called the "Grand Foyer", which featured "the world's largest oval rug", manufactured by Mohawk Carpets in Amsterdam, New York, plus its own pipe organ on the mezzanine.