 He turned all ministry assets over to Lynchburg, Virginia–based pastor and broadcaster Jerry Falwell, who became CEO of the parent organization, Heritage Village Church and Missionary Fellowship, Inc. and assumed control of Heritage USA, the cable network, and of its flagship program.Falwell's involvement was deemed newsworthy, as the PTL ministries were a part of the Assemblies of God denomination and Falwell was a Southern Baptist.Ministry supporters questioned Falwell's intentions and attributed his interest solely to maintaining control of the lucrative cable-television empire owned by PTL to broadcast his own ministry programming.