 Stern accepted, partly for the "great advance" that was offered, which was estimated to be worth over $1 million, and that Simon & Schuster was a prestigious company.On March 23, 1993, Stern held a live press conference on his radio show to announce the deal and aimed for a release in October of that year.A major factor for Stern to write a book was due to his dissatisfaction with the number of times he had been misquoted or paraphrased in print or television, itself a reason why he resisted in granting press interviews.