 After spending two years out of A.R.acting and appearing in a National 'Gap campaign "Born to Fit" (Cassidy's segment was titled "Born to Empower") she found a passion for writing and editing for multiple online magazines including, NewYorkPudding.com, Lost at E Minor.com and her own short-lived magazine and video blog, The Beer Sessions.com started along with her brother Eugene.In 2010 Cassidy was approached by a private investor (Silent Partner) to launch her own record label and release a solo album.