 In 1993, Goldberg and his business partner, cycling enthusiast John Baudhuin, launched the Spinning indoor cycling fitness program in Santa Monica, California through their business entity Mad Dogg Athletics, Inc.The first Spinning brand indoor cycling programs were held in Crunch gyms in New York, but were only regionally popular at that time.By 1994, however, Spinning made national news on Rolling Stone Magazine’s “hot list as the ‘hot exercise’ you need to try.” The Spinning program expanded in the United States and worldwide.