 The music label was founded in 1997 by Eric Y. Lapointe and Alex Megelas who met at Bishop's University's radio station CJMQ-FM.The label, initially named Bittersweet Records, released two 7" vinyl recordings and then quickly changed its name in 1999 when a New York City-based label of the same name was discovered.The label was officially announced as Grenadine Records as of March 1999 along with its first CD release Syrup & Gasoline Vol.1 which was a compilation of bands from across Canada.