 After staging the fan rallies, Zane Lamprey and the new network officially announced in July 2009 that Three Sheets would begin airing on Fine Living Network on July 20, 2009.A small movement started in December 2009 with the philosophy to make the world a better place one drink at a time.The essential rule for members of the movement is to purchase a drink for someone they don't know if he or she is seen wearing anything related to the show "Three Sheets".