 Friedman also co-owned a dance studio with his mother, Judi Friedman, called "The Dance Source".It closed in 2000, so he could focus full-time on choreography.Friedman has choreographed, directed, and performed many music videos and performances, such as Aphex Twin "Windowlicker", Britney Spears "Toxic", "Me Against the Music", "Boys", "I'm a Slave 4 U", and her "The Dream Within a Dream Tour" and Onyx Hotel Tour Tours.