 Stern described Sloman's involvement as a "collaborator" and worked on selecting the best material for the book.Sloman suggested to have one sponsor for each chapter of the book, an idea that Stern liked but fell through.Around the time of the book's announcement, Stern attempted to find his writing voice by sketching initial ideas onto paper and teaming with his radio show producer Gary Dell'Abate to retrace his career, emphasising on stories and anecdotes from behind the scenes.