 In 2011, Friedman re-joined Britney Spears to choreograph the music videos, and performances for her #1 Singles "Hold It Against Me"and "Till The World Ends".In 2019, he was responsible for choreographing all musical numbers in Melanie Martinez' first movie, K-12.His most recent work is with Itzy, a rising girl group based in South Korea, for their new comeback single, “Icy”.