 Stern was approached by the publisher and found the project an attractive one as it would help strengthen his self-proclaimed title of "King of All Media".He believed that they wanted him following the success of "The Way Things Ought to Be", the first book by popular conservative radio host Rush Limbaugh, which generated strong sales and became a success on "The New York Times" Best Seller list.Stern accepted, partly for the "great advance" that was offered, which was estimated to be worth over $1 million, and that Simon & Schuster was a prestigious company.