 In 2011 Royal Purple had an annual income of 109.5 million dollars, and in 2012 was sold in over 25,000 outlets worldwide.In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to Calumet Lubricants and is now part of their Branded Products Division.In 2010 Royal Purple cooperated with DJ Funkmaster Flex to promote its products.