 Because electricity for agriculture is subsidised, there is little incentive for farmers to adopt water-saving techniques, creating a vicious circle of water and energy consumption.Recently, the government of Gujarat has engaged in a pilot program to experiment with ways to shift incentives for farmers toward more water- and energy-efficient technologies and practices.In Karnataka, three projects are implemented in BESCOM and HESCOM areas (under AgDSM program = Agricultural Demand Side Management), with an objective to promote use of energy efficient pump sets in the irrigation.