 During his debut era with the company, Huston appeared in numerous Element video productions, such as both volumes of the "Elementality" series, and competed in high-profile contests, such as the Dew tour and the Vans Downtown Showdown.However, Huston eventually launched his own skateboard deck company "I&I" in the year of 2009 after he parted ways with Element in 2008; Huston was an amateur skateboarder at the time of his departure.I&I was a short-lived company and operated for approximately two years with a team that consisted of Huston, Richard Jefferson, and Anthony Williams.