 It started as a money-lending venture where it provided women with small loans to promote women's entrepreneurship at the grass-roots level with an aim to contribute to the income of low-income working women.Novogratz's biggest challenge was convincing women that it was an authentic venture alongside explaining the ways in which it could increase their income and pull them out of poverty.Her cause was strengthened when she got 3 women parliamentarians to back her project and it grew to 2000 members from five provinces in 11 districts across Rwanda.