 As part of the Couch tour, since Zumiez doesn't sponsor riders themselves, they joined up with major players in the skate industry to offer an opportunity where amateur skaters can enter and compete.2013 sponsors included Bones Bearings, Paramore, Beyonce, Adidas, Deathwish, DGK, Neff, Oakley, and Loser Machine providing the "trophies" for each stop of the contest's winners.Zumiez Best Foot Forward Am contest series started in 2007 to give back to the skateboarding community on a local level, providing the country's biggest amateur skateboard contest and exposure on a global level.