 The film may have been the "Help for Heroes of its day".Hurst's biographer, Allan Esler Smith in "Theirs Is the Glory - 65th Anniversary of the filming of the movie" explains that "The popularity of "Theirs Is the Glory" allowed Arthur Rank, the head of the Rank Organisation, to fulfill his pledge to help the Airborne Forces Security Fund.Collections, raffles and parades rode the wave of enthusiasm that swept the United Kingdom following its premier.