 This may be due to the company's decision not to substantially update the Zune hardware in the fall of 2008.Zune market share decreased to 2% in the first half of 2009, according to the NPD Group.Microsoft released the Zune to Canadian consumers on June 13, 2008, marking the first time it was available outside the U.S. Microsoft has even made efforts to ban visitors outside the United States from Zune Originals.