 In 1989, the Pier Restoration Corporation decided to "make the pier a year-round commercial development with amusement rides, gift shops, nightclubs with live entertainment and restaurants" that would be "reminiscent of its heyday in the 1920s and 1930s".The current park opened in 1996 as a full-scale family amusement park.The park is "non-gated" and there is no charge for admission; individual rides charge a fee.