 As of February 3, 2018, Zumiez operates 698 stores; 607 in the United States, 50 in Canada, 34 in Europe and 7 in Australia.Zumiez is a leading retailer for lifestyle brands, centering on action sports such as skateboarding, snowboarding, BMX, and motocross.Zumiez stores are designed with an "organized chaos" theme "that is consistent with many teenagers' lifestyles."