 The campaign for Christmas in 2011 was themed "Welcome Home Gamers" with television adverts focused on people portraying family members, friends or the "Gamer" themselves coming in from the cold and finding what they needed in store.On April Fools' Day 2010, Gamestation temporarily added a clause to its online sales contract claiming that "By placing an order via this Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul.