 The Segoe typeface that is now used in all of them, as well as Microsoft's current logo, was first used on the Zune.Business consultant Simon Sinek discusses the Zune in his 2019 book "The Infinite Game", describing the Zune as a triumph of design but a failure of long-term strategic thinking.Microsoft was focused on beating Apple's portable music player, while Apple was behind the scenes focused on the iPhone that was introduced a year after the Zune's debut and, to a large extent, rendered obsolete handheld MP3 players by popularizing smart phones.