 Its productions include "Battlegrounds", an MTV2 series showcasing streetball; "Ginga", a documentary about Brazilian football (soccer) players; and "Road to Paris", documenting Lance Armstrong's path to his third Tour de France victory in 2001.In 2003, Wieden+Kennedy created W+K Tokyo Lab, a record label and creative workshop based out of the agency's Tokyo office.Since 2003, W+K Tokyo Lab has released CD/DVD titles that combine music, graphics, and film.