 The first-generation Zune device was created by Microsoft in close cooperation with Toshiba, which took the design of the Gigabeat S and redeveloped it under the name "Toshiba 1089" as registered with the Federal Communications Commission (FCC) starting in 2006.Xbox 360 overseer J Allard ran the project, codenamed "Argo", staffed with Xbox and MSN Music Store developers who worked on "Alexandria", finalized as Zune Marketplace.Both products were later united under the Zune brand name in the U.S. market.