 At its centre is the Kaiser Wilhelm Memorial Church with its damaged spire.Breitscheidplatz is at the end of the former Kurfürstendamm bridle path of 1542 which led Elector ("Kurfürst") Joachim II Hector of Brandenburg to his hunting grounds in the Grunewald forest.In 1889 the square was given the name "Gutenbergplatz" after Johannes Gutenberg, the designer of the printing press; in 1892 it was renamed "Auguste-Viktoria-Platz" in honour of the German Empress Augusta Viktoria of Schleswig-Holstein.