 During the period of the company's existence, a number of magazine advertisements were published and an online promotional video that featured the three team members was released.The primary aesthetic influence of the brand was Rastafarianism and the I&I logo incorporated the pan-African colors of red, yellow, and green.Following the closure of I&I, Huston returned to Element and released a solo video production entitled "Rise & Shine" in 2011—the video was available for purchase on the iTunes website and later received the "Best Video Part" award from the "Transworld Skateboarding" magazine.