 In 1995, Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival, near the Jazz World Stage, but with sales restricted to Perry-based drinks.When the offer of “Perry” was met with little understanding the Brothers would describe it as “like cider but made from pears” and after repeating this tens of thousands of times the shorthand “Pear Cider” was introduced and understood.Ten years later, in 2005, Brothers was packaged and launched into pubs and the retail trade.