 Popular DJs Arleigh Duff, Penny Reeves, Jerry Gee and Sammy Allred took KVET to the top of the local ratings during the 1970s.In the 80s, KVET aired country music, news and sports, including Houston Oilers and Dallas Cowboys football.In September 1990, the owners of KVET and its FM sister station, 100.7 KASE-FM, reached an agreement with the owners of 98.1 KHFI to lease KHFI's signal for rebroadcasting KVET on FM.