 The name was also an attempt by the company directors of London to make the area more appealing to British settlers, but the names didn't remain for long.In 1859, the Crown Land Department of the Province of Canada offered the ten townships of the area for sale with the hope that private enterprise would be enable them to be open to settlement.Sir Francis Bond Head, former Governor of Upper Canada, had interested potential investors in England, and was expected to be chairman of the C.L.