 However, WWLC was sold off when then owner of WJMC and WJMC-FM in Rice Lake purchased WAQE AM-FM in 1998.Casey Communications, owned by Marigen and Charlie Anderson of Luck, Wisconsin (80%) and Scot O'Malley of Hudson, Wisconsin (20%), purchased WWLC and took the station off the air in August 1998.During the silent period, the new owners constructed a studio on Main Street in Milltown and reached an agreement for Pine City Broadcasting, owner of WCMP and WCMP-FM in Pine City, Minnesota, to run the station.