 Many products offered under the company's brands are private label products, which can be found in many different categories at most of the company's family of stores (The Bay, Home Outfitters, Designer Depot, and Fields).This is a list of the Hudson's Bay Company's brands.In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores.