 Malcolm Gladwell, in "The Tipping Point", says that this "ungrammatical and somehow provocative use of 'like' instead of 'as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S. market.Winston overtook Pall Mall cigarettes as the #1 cigarette in the United States in 1966, while the advertising campaign continued to make an impression on the mass media.In the fall of 1961, a small furor enveloped the literary and journalistic communities in the United States when Merriam-Webster published its "Third New International Dictionary".