 On July 7, 2008 WLMX-FM changed their format back to adult contemporary, branded as "Mix 105".On July 20, 2016, Red Rock Radio announced that it would sell WLMX-FM to Zoe Communications as part of a five station deal; the sale was completed on September 30, 2016.On November 7, 2016 WLMX-FM changed their branding and format to Max 104.9 flipping to classic hits, but the station later flipped back to its former adult hits format.