 In 1999, the Masturbate-a-Thon was originated by the collective Open Enterprises, which operates Good Vibrations.The slogan "Come for a Cause" was coined by Rachel Venning, the founder of the sex toy shop Babeland, formerly Toys in Babeland, which has branches in Seattle, in Brooklyn, and (two) in Manhattan.The Masturbate-a-Thon was built up by Good Vibrations, which encouraged other modern sex-toy businesses—such as Babeland; A Woman's Touch, in Madison, Wisconsin; Toronto's Come As You Are; and Boston's Grand Opening—to hold events coinciding with "masturbation month" (May in the United States).