 Phil Coe, the owner of the Bull's Head tavern in Abilene, Kansas, outraged the townspeople by painting a bull, complete with an erect penis (pizzle), on the outside wall of his tavern.The marshal at the time, Wild Bill Hickok, threatened to burn the saloon to the ground if the offending animal was not painted over.Instead, he hired some men to do the job, which angered Coe.