 Musicians' Exchange tour of the Soviet Union and accompanied the performers to Leningrad, Moscow and Kiev.He was art director for South by Southwest (SXSW) during its first six years, designing the original logo, and in 1998 founded the SXSW Continuing Legal Education program, which he continues to oversee in 2019.Jacobson has served on the packaging Grammy Award committees for the Texas and San Francisco chapters of the National Academy of Recording Arts and Sciences, and is a founding Director of the American Poster Institute and the South Austin Museum of Popular Culture, and a board member of The Rock Poster Society (TRPS).