 During this time, Ballard worked to garner the trail system international attention resulting in television features for the trail system on ESPN, ESPN 2, the Outdoor Channel, the Outdoor Network, the Speed Channel, and even as a featured part of a commercial for Suzuki ATV's.The trail system was even featured in men's magazines such as Men's Health.Under his direction, the trail system expanded by into Wyoming County, West Virginia, as well as into the towns of Pineville in Wyoming County and Williamson and Delbarton in Mingo County.