 Prasad.The movie was sold for a record price in Ram's career, released on 1 February 2013 and was commercial failure at the box office.He next starred with Daggubati Venkatesh in "Masala", the remake of the Hindi film "Bol Bachchan" which was directed by K. Vijaya Bhaskar and jointly produced by Sravanthi Ravi Kishore and Suresh Babu.