 His critiques of the alpha theory and operant conditioning have made him a somewhat controversial figure in the dog world, which eventually led to an invitation from the editors of "Psychology Today" to write a blog on canine training and behavior for their website.The blog was titled "My Puppy, My Self" and ran from April, 2009 to February 2013, garnering nearly half-a-million views.The training philosophy and techniques Kelley uses are based on a methodology created by Kevin Behan , author of "Natural Dog Training" and "Your Dog Is Your Mirror."