 It is one of the best-known American tobacco advertising campaigns.In 1999, "Advertising Age" included the "Winston tastes good like a cigarette should" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century.Advertising agency William Esty Co. deliberately, and ungrammatically, used "like" rather than "as" in the slogan and jingle.