 No reason for the change was given until September 8, when it was revealed that the missing digit had been "abducted" and hidden somewhere in the station's listening area, prompting a scavenger hunt-style contest where the abductor periodically "hijacked" the station's signal to provide clues to find a physical "9" object, and the station providing a $10,000 reward for its safe return.The "9" was found on October 6 in the back of a pick-up truck adjacent to a private self-storage facility in a St. John's suburb, and returned to the station that morning.However, a video later posted by the station indicated that the truck only arrived at that location that day, generating some controversy and complaints to the station.