 Nothing happened even when Fiorenzo Magni secured sponsorship in Italy from the company that made Nivea face cream.An outside sponsor in the land of the Tour de France, where organisers Jacques Goddet and Félix Lévitan had great political strength, was different.Géminiani sold his team to the St-Raphaël apéritif company to coincide with the opening of the Tour de France to commercial teams in 1962.