 The label offered the band mentoring to help the creative process reach a wider audience.The label focused on assisting the band with songwriting and draughted in singers to help strengthen the sound.Outcaste (label under artistic directorship of British composer Nitin Sawnhey which was an imprint of Relentless to which KT was a signed artist) brought in singer KT Tunstall and suggested that the band write songs for her.