 The first print ad appeared in the "Pittsburgh Post-Gazette" in September 1954, with an ad in "Life" following the next month.In 1955, Winston would take over as the sponsor of Walter Cronkite's news show, as well as Garry Moore's variety show; it was at this time that the first television advertisements aired.In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like "Win-ston tastes good like a (clap clap) cigarette should".