 The station is owned by Stingray Group.Launched by CHUM Limited on October 15, 1983, CKIX-FM originally carried a country music format known as "Country 99 FM" and then later in the 80s as "KIXX Country".Newcap acquired CKIX and sister station CJYQ from CHUM in 1989, and evolved the brand slightly to "KIXX Country".