 The winery has been significant enough throughout New Zealand's wine history that the "Montana" name is still used on domestic labelling due to its strong brand recognition.Montana was founded by Ivan and Amanda Yukich (Jukić), Croatian immigrants who planted their first vines in 1934, in Titirangi, situated in the Waitākere Ranges west of Auckland.The first wine was sold in 1944, and by 1960 of vineyards were planted.