 In 1904 the pair moved the factory to Elizabeth Street, in Melbourne, where, in 1906, they began producing a new shoe polish under the trademark "Kiwi".The polish, which would become phenomenally successful in Australia within a few years, was named in honour of Annie Ramsay's New Zealand heritage.In 1912, after McKellar had left the company, Ramsay's father established a branch of Kiwi Polish Co. in London, in the United Kingdom, and in 1913 William Ramsay himself headed to the region to promote the new brand in Europe.