 After Rogers Communications acquired ownership of CIKR-FM, the arena was officially renamed "Rogers K-Rock Centre" on August 14, 2013.In 2012, Kingston City Council voted to rename the street on which the arena is located, formerly a part of Barrack Street, to "The Tragically Hip Way" in honour of Kingston band The Tragically Hip.In 2018, furniture store chain Leon's, represented by the owner of its local location, acquired the naming rights under a 5-year deal, valued at $257,000 per-year.