 In 2001, Julien Macdonald was appointed to the position of chief designer at the Paris Haute Couture house of Givenchy (as successor to Alexander McQueen); and, in 2001, he was named British Fashion Designer of the Year.He forms part of the media profile given to Welsh figures in the Cool Cymru movement.He was selected by British Airways in 2001 to redesign their flight attendants' uniforms.