 Other notable correct predictions include the 2011 AV referendum which was correct to 1 decimal point and its published online and telephone polls before the 2016 EU referendum.Like all polling companies, its prediction of the 2015 General Election was wrong, predicting a 1-point victory for Labour rather than the 7-point Conservative outcome.The company has won various awards for its polling work, including the both the Innovation in Research Methodology 2013 and the Market Research Society Silver Medal for Best Paper in the International Journal of Market Research (IJMR) 2013, won by Martin Boon" for his paper Predicting Elections - a Wisdom of Crowds Approach"; Nick Sparrow won the Silver Medal in 2007 for "Developing reliable online polls" and with John Turner in 1995/96 for "Messages from the spiral of silence