 Cox has had success with FM talk stations in Atlanta, Orlando, Jacksonville, Tulsa and Dayton.Due to low ratings, the talk format did not survive a full year.On April 1, 2010 at 12 p.m., the station began stunting with the sound of a clock ticking, with a voice telling listeners to tune in on April 5th at 5 p.m. to find out the station's new format.