 The highway is also designated as the Vietnam War Veterans Memorial Highway for its entire length.US 10 enters the state and Pierce County from Minnesota at Prescott and immediately joins with WIS 35 north.WIS 35 turns north northeast at WIS 29 while US 10 continues east and passes through Ellsworth at the junctions with WIS 65 and US 63 The highway turns southeast and passes through Ono and Plum City.