 At first, KELZ's playlist was broad-based, airing "All The Hits" in an effort to cut into KXXM, whose direction at times tended to lean toward modern rock.On October 6, 2006, KELZ flipped back to rhythmic contemporary and adopted the "Power 106.7" branding, along with a call letter change to KPWT to match it.The move gave San Antonio its first Rhythmic battle since 2003, with KPWT competing against the dominant KBBT.