 The club was a prime example of the flourishing cafe society at the time, but the real purpose of the Stork Club, according to journalist Ed Sullivan, was people watching other people, particularly non-celebrities watching celebrities.Author Mearl L. Allen, however, highlights that the club was more than a celebrity playground, and that "many decisions of tremendous social and economic importance regarding world affairs were made in the Stork Club during this time", and the likes of Desi Arnaz and Lucille Ball could often be seen conversing with executive types.Mark Bernardo, author of "Mad Men's Manhattan