 Smile was initially available as a 24-hour-a-day service on all platforms, debuted on digital subchannels of TBN owned-and-operated station in 13 markets.Over the subsequent years, Smile expanded its national coverage to all of TBN's owned-and-operated and affiliated stations in nearly 40 markets, carried usually on the fifth subchannel (for example, if the local TBN station broadcasts on channel 17, then Smile would be carried on digital subchannel 17.5).The network's original butterfly logo is a visual representation of the initials of Jan Crouch's maiden name, JWB (Janice Wendell Bethany).