 In 1999, he created a University of Tennessee car to celebrate the team's NCAA football championship and also spearheaded programs for the Coor's Light entry that included paint schemes featuring John Wayne and Brooks and Dunn.Fitz's career as an owner began at the end of the 2000 season when he and Mimi purchased Felix Sabates' Busch team.Running a partial schedule, Fitz directed his team to a 42nd-place finish in the owner's points standings.