 After The Box was purchased by Viacom in 2001, WIIC became an affiliate of MTV2.In 2001, it would also simulcast Live Auction Television, a program that aired on its sister station, WBYD-CA

After leaving MTV2, WIIC-LP aired programming from NOYZ, a hybrid music/text messaging channel, until the station went silent in late 2007.NOYZ ceased operations a few months later.