 The Chemex coffeemaker received a potent seal of approval from the design establishment in 1942, when it appeared on the cover of the Museum of Modern Art’s ‘Useful Objects in Wartime’ bulletin, making it the official poster-child of establishment's new emphasis on undecorated, functional simplicity, the rejection of streamlining as a decorative motif, and the use of non-priority materials, as well as the implicit populist sentiment presented in the bulletin's showcasing of objects and products manufactured in response to requests from servicemen for ‘useful objects’.After the war, Schlumbohm continued his deliberative approach to maintaining the public profile of the Chemex line, not only through prominent placement in advertisement, trade shows, and international expositions, but also in a generous gift-giving strategy, presenting Chemex coffeemakers to the famous cartoonist Charles Addams, perhaps hoping that Addams would place a Chemex in Gomez and Morticia's kitchen, or Grandpa's laboratory.Schlumbohm also made his invention part of the political scene, presenting coffeemakers to President Harry S. Truman and Lyndon B. Johnson.