 The festival draws in people from surrounding villages and towns(Huejucar, Jerez), and more recently from expatriates living abroad mostly in the U.S., but Europe as well and their children and grandchildren.The towns population swells to several times its size around this time of year.The festival itself is marked by a mass, reenactments, religious processions during the day, rodeo events, a fair, and a general nightclub/bar atmosphere and people watching later in the night, albeit with men (and increasingly women) roaming the streets on horseback all coming to a climax with its large tower of fireworks (known as polvoras, and castillos) display, rain notwithstanding every few years.