Madhesh, an assistant of director S. Shankar, was initially assigned to direct "Jai" with Prashanth, However, after filming a song featuring Prashanth and lead actress Simran, he left the project and began work on another film "Madurey".Simran Bagga and Jyothika were earlier Selected as Lead heroines But both were replaced by Sonia Agarwal and Kannada actress Rakshitha while Tejashree who earlier appeared in "Ottran" was selected to appear in a cameo appearance.The supporting cast has Vadivel, Ilavarasu, Murthy, Seetha and Rajkapoor.