 In August 2015, WIIC became a Bounce TV affiliate.At some point after late 2015, channel 31 went silent and in early 2020, returned to the air, with three sub-channels; Rev'n, The Action Channel (US TV channel) and The Family Channel (American TV network, founded 2008).The call sign WIIC-LD is a reference to the city's longtime NBC affiliate WPXI, whose callsign was WIIC-TV from 1957 to 1981.