 In 1978, Michael J. Stiker filed for the patent rights for Fabergé jewelry in New York on behalf of Fabergé & Cie in Paris, but this attempt to license the jewelry brand failed.From 1964 to 1984, under the direction of George Barrie, many well known and successful product lines as well as feature movies were launched by Fabergé Inc. Barrie supervised Fabergé's introduction of the Brut toiletry line for Fabergé, which was promoted by football player Joe Namath.In 1977, he signed Farrah Fawcett to a promotional contract with Fabergé for the Farrah Fawcett hair product and fragrance lines.