 On air and in print branded as "Rock 103 FM", CJMO signed on with an album-oriented rock format, which was a first for New Brunswick.In Halifax, CFRQ-FM 104.3 (Q104) was the only station in the Canadian Maritimes which had a similar format (AOR).Noteworthy, within its first six months on the air, Moncton's ROCK 103 was nominated as Medium Market FM Station of the Year at the annual Canadian Music Week.