 Previously, the CW affiliation in the market was available through a cable-only channel operated by Suddenlink and the forerunner providers in the market, which carried the station on cable channel 10 since 1998, when it launched as a WB affiliate with the WB 100+ service (then branded as "KWVB Victoria's WB 10") under the false callsign "KWVB" (which stood for K-We're Victoria's WB 10) for the purposes of identification in electronic program guides and Nielsen ratings tabulation.Prior to the launch of the cable channel, residents in the Victoria market were only able to receive WB network programming on cable via Chicago-based superstation WGN, and from the fall of 1995, the network's Houston affiliate, KHTV (later KHWB, now KIAH) on both cable and satellite.Throughout its twenty years as a cable channel, it only ran in standard definition.