 "Complete Hero", created whilst the artist was in residence with the British Army, invited the contribution of ideas, experiences and opinions, which formed the greater proportion of the project as it evolved on the internet.Firrell has held that the purpose of existence is to develop the richness and meaning of lived experience, that art and culture in general should be key contributors to this central project and that their success or otherwise can be measured against this criterion.In the Sky Arts documentary "The Question Mark Inside", Firrell discussed his view that contemporary art has lost its way, serving a self-elected elite, rather than the wider interests of humanity.