 With the purchase, Larry Fishbein left the paper; Craig Burke, previous publisher of "Washington Jewish Week", was hired as chief operating officer; and Debra Rubin continued as editor until her February 2011 discharge temporarily replaced by Richard Greenberg as interim editor.In April 2012, WJW Group formed a subsidiary LLC that purchased the assets to Alter Communications, which included Baltimore Jewish Times, Baltimore Style magazine and a formidable custom publishing portfolio.Later in 2015, the company rebranded itself as Mid-Atlantic Media, owners and publishers of both Baltimore Jewish Times and Washington Jewish Week, as well as, providing certain media services for Pittsburgh Jewish Chronicle, The Jewish Exponent (Philadelphia) and Jewish News (Phoenix).