 In detergent form, Oxydol was one of P&G's best sellers for years until, ironically, in the late 1980s P&G introduced Tide with Bleach, which cut into the sales of Oxydol.P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.Redox Brands was merged into CR Brands in 2006.