 In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was said to be formulated to clean clothes effectively in all water temperatures.As of July 2016 Cheer detergent is still being sold, albeit as a budget detergent.Tide Plus Colorguard replaced Cheer as the premium color care detergent.