 The company's U.S. subsidiary, Bic Corporation, accounts for more than half of the worldwide company's sales.Both Bruno Bich, son of company co-founder Marcel, who rose through the ranks in the U.S. organization to become Chairman Of The Board as of 21 October 2010, and Mario Guevara, the company's Chief Executive Officer as of the same date, worked in the American subsidiary for several years.Bic sponsored a professional cycling team in the 1960s led by Tour de France winners Jacques Anquetil and Luis Ocaña.