 As of March 2, 2011, the paper's website states that it has a paid circulation that reaches more than 30,000 readers, although an article in another paper, "The Forward", published on that same date, estimates the circulation to be 10,000.In 2010 it won an award in a category for newspapers with circulations under 15,000.Under former editor Debra Rubin, the WJW initiated an "aggressive foray" into social networking sites such as Facebook and Twitter in an effort to attract younger readers.