 Gannett CEO Gracia Martore touted that the acquisition would give the company a presence in several fast-growing markets, and opportunities for local advertisers to leverage its digital marketing platform.Both KIDY and Abilene sister station KXVA will be the first Fox affiliates to be owned by Gannett outright; the company had acquired KMSB in Tucson from Belo (as part of a group deal that also included stations in four other Texas markets, Dallas, Houston, Austin and San Antonio) in 2013—however, KMSB is operated by Gray Television (owner of that market's CBS affiliate KOLD-TV) under a shared services agreement that was established under Belo ownership, and Gannett could not directly own the station's license due to newspaper cross-ownership restrictions.The sale was completed on July 8.