 Prior to that, he was head of editorial development at "Guardian Unlimited", "The Guardian" newspaper's website.An early advocate of blogging in journalism, he was once dubbed Britain's ‘Godfather of Blog’ after introducing Online Blog to the Guardian, with Jack Schofield and Victor Keegan in 2001, before being promoted to assistant editor of Guardian Unlimited in 2004.He set up a large network of weblogs for the Guardian, including Comment is free, and later established audio and video services for the site.