 In contrast with all the previous "intrinsic" metrics, several "market-oriented" "extrinsic" measures demonstrate that large audiences trust Wikipedia in one way or another.For instance, "50 percent of [US] physicians report that they've consulted ... [Wikipedia] for information on health conditions", according to a report from IMS Institute for Healthcare Informatics.On October 24, 2005, British newspaper "The Guardian" published a story titled "Can you trust Wikipedia?"