 During the September 28, 2011 episode of "The Colbert Report", Colbert consulted his lawyer and they set up his own 501(c)(4) organization, similar to American Crossroads.As a super PAC the organization can raise unlimited sums of money from corporations, unions and other groups, as well as wealthy individuals.With Colbert as president of the Colbert Super PAC, the PAC ran several political ads prior to the Ames Straw Poll.