 In 1996, it flipped to Top 40 as WHTR "(Hot 107.1)", licensed to Hudson Falls and owned by Bradmark Communications, owner of several other stations in the market.At its outset, the station had a locally run Top 40 going against several out-of-market stations.WHTR's most famous alumni of this period was a young Joe Rosati, now better known as "Joey Kidd" of WHTZ (with stops at WFLY, WKKF, and WQSX along the way, who made his debut at the station.