 Because of its popularity, it was moved to the peak time on Sunday afternoons.It was typically heard by around 29 per cent of the UK population and generated four to five thousand letters each week from the general public.During the early war years it helped raise morale on the Home Front, and the verbal sparring between its three original panel members, especially Julian Huxley and Cyril Joad, made it one of the most popular programmes with listeners.