 January 2012 saw the launch of the annual Wayne Federman International Film Festival, featuring comedians screening the movies they love.Participants included Paul F. Tompkins, Garry Shandling, Andy Kindler, Kevin Pollak, Margaret Cho, Doug Benson, Zach Galifianakis, Bill Burr, Will Forte, Sacha Baron Cohen, Chris Hardwick, Lauren Lapkus, Kathy Griffin, Dana Gould, Patton Oswalt, Tig Notaro, Aziz Ansari, Jeff Garlin, and Sarah Silverman.In 2014, Federman appeared with singer Kenny Rogers in a national GEICO commercial.