 On Monday 14 January 2013, the news service was relaunched and rebranded as "ITV News Central".On 23 July 2013, proposals for a more localised Channel 3 news service were approved – latterly, "ITV News Central" extended the East and West opt-out services from 6 minutes to at least 20 minutes during the half hour 6pm programme, in addition to separate lunchtime and weekend bulletins for the two sub-regions.The late night bulletins are also retained.