 Though WHTR did fairly well in the ratings and was able to sell many ads in the summer months when tourism in the area is high, Bradmark wanted a station that was more compatible with other stations in their cluster.In October 1997, WHTR's format was flipped from Top 40 to oldies under the new moniker "Wheels 107.1".Though all satellite-fed programming, the station got a small but steady listener base to the south of listeners who were tired of Capital District oldies station WTRY-FM, however its ratings were worse than that of Hot 107.1 and the revenues were only marginally better overall.