 In 2011, Spek launched a new firm, PopArabia, supported by Abu Dhabi government initiative twofour54.PopArabia represents the music publishing catalogs of Sony ATV, EMI Music Publishing, Kobalt Music, Concord Music, Peermusic and others.PopArabia connects the dots between international stakeholders seeking opportunities in the Middle East and those in the Middle East seeking access to world class music.