 New Era Tickets provided a ticketing platform with services that include internet ticket sales, order fulfillment, customer service, access control and print-at-home technology, up-selling and cross-selling, stored value technology, online ticket exchange, and ticket auctions.In addition to the ticketing services, New Era Tickets also provided database marketing tools and services designed to improve ticket sales, give a view of customers and prospects, and increase customer retention.New Era Tickets does this through email deliverability, ability to customize messages and offers across marketing channels, lead scoring, and multi-tenant database architecture.