 In 2000, Bradmark Communications was sold to Vox Media.Unlike Bradmark, Vox was committed to locally based radio and planned to take the oldies genre local until a construction permit was filed to move sister station WZZM-FM into the Albany market.At the start of 2001, the country format of WZZM-FM was moved to the 107.1 frequency, localized, and became WFFG with the "Froggy" branding popular in other markets throughout the Northeast.