 The comedian equates these feuds with Bill O'Reilly's culture wars.Central to Colbert's personality is his rigid belief that "what I say is right, and [nothing] anyone else says could possibly be true", regardless of any evidence to the contrary.He discussed this in the "Report"'s first Wørd segment, using the term "truthiness" as he explained what he perceives to be the difference between "those who think with their head and those who "know" with their "heart"".