 He warned investors that the venture was a high risk one and they should not expect a commercial return.Proudfoot's immediate influence on programming was to drop a plan to broadcast a mixture of light music and lifestyle material in favour of a simple Top 40 format.A 30-year-old, 150 tonne fishing vessel named Oceaan 7 was acquired and fitted out with a 10 kW radio transmitter for a total cost of £75,000.