 In March 2013, it was discovered that both Wikipedia and IMDb had for three-and-a-half years contained articles on a fictitious Russian filmmaker named Yuri Gadyukin.False information had been planted in both sites as part of a viral promotion campaign for an upcoming film.In May 2014, "The New Yorker" reported that a 17-year-old student had added an invented nickname to the Wikipedia article on the coati in 2008, saying coatis were also known as "Brazilian aardvarks".