 Separate announcers would also be used.With the consolidation of many ITV companies throughout the 1990s, continuity was often shared between regions as a cost-cutting measure, with the Granada plc companies sharing a continuity announcer (but with different logos) from the late 1990s until all ITV Plc regions shared the same continuity from 2002 onwards.UTV and STV still continue with separate continuity most of the time, with Channel Television occasionally showing its own pre-recorded continuity in place of the network ITV branded material.