"To gain wider recognition for their message, Shyamsundar had the idea of meeting the Beatles and asking them to introduce the Hare Krishna mantra, or Maha Mantra, into their songs.In October 1968, Mukunda and Shyamsundar went to the band's Apple Records offices, on Savile Row, where Peter Asher subsequently passed a recommendation on to George Harrison, the Beatle most interested in Indian philosophy and culture.