 The first artist released on the label was MC Reason's EP "Solid" in 2000, produced by Jolz with appearances from Brad Strut, Bias B and Pac D.

Other early releases included compilation albums, "Culture of Kings" (which included songs by Koolism, Hilltop Hoods, Hunter, Terra Firma, Lyrical Commission and Downsyde) and "Obesecity", which Pegz describes as "key networking tools" for the growing Australian hip hop scene, as well as formative releases from Bliss n Eso, Bias B, DJ Bonez, Downsyde, Brad Strut and Layla.The two-disc "Culture of Kings Volume Two" included tracks by Hilltop Hoods, Delta, Layla, TZU, Hospice, Brothers Stoney, Bliss N Eso and Funkoars.It was the first Australian hip hop album to be selected for the Triple J feature album spot on local radio.