 This award shall immortalize creativity, unity and enjoyment among the global music lovers until the end of time.In response to the BBC's decision to end its BBC Radio 3 Awards for World Music, the British world music magazine "Songlines" launched the Songlines Music Awards in 2009 "to recognise outstanding talent in world music".The WOMEX Award was first introduced in 1999 to honour the high points of world music on an international level and to acknowledge musical excellence, social importance, commercial success, political impact and lifetime achievement.