 The song had a level of mainstream airplay unusual for UK rap at the time, being championed by Jo Wiley and Jonathan Ross among others.Some commentators have argued that the song helped raise awareness of the genre as a whole and earmarked a new wave of British rap artists.The song also provided a cameo for a 16-year-old rapper named Lowkey, who today is cited as one of the most politically influential rappers in the UK, Europe and particularly the Middle East, where his tireless campaigning for Palestinian rights among other things has been lauded by many.