 In 1997, Biotherm launches its first body fragrance L'Eau Vitaminée

In 2002, Biotherm Homme launches its oligo-thermal moisturizer Aquapower gel for men.In 2005 Taiwanese-Japanese actor Takeshi Kaneshiro becomes the face of Biotherm Homme in Asia.In 2006 Stanford University researchers support use of Pure Thermal Plankton in Biotherm formulas

In 2009, American Sex & the City actor Chris Noth becomes Biotherm Homme ambassador.