 The role of a personal assistant can be varied, such as answering phone calls, taking notes, scheduling meetings, emailing, texts, etc.In business or personal contexts, assistants are people who provide services that relieve his or her employer from the stress of tasks that are associated with managing one's personal and/or business life.They assist with a variety of life management tasks, including running errands, arranging travel (e.g., travel agent services such as purchasing airline tickets, reserving hotel rooms and rental cars, and arranging activities, as well as handling more localized services such as recommending a different route to work based on road or travel conditions), finance (paying bills, buying and selling stocks), and shopping (meal planning, remembering special occasions like birthdays).