 In Europe, Biotherm Homme started a collaboration with French Football World Champion Bixente Lizarazu and French Sailor François Gabart

In 2015, Biotherm announced Christy Turlington and Candice Swanepoel as new faces of the brand.Italian Olympic Swimmer Luca Dotto was named ambassador for men skincare range Biotherm Homme.The brand sponsored the Aquapower Expedition project led by German windsurfer Florian Jung