 Andhra Prabha was started in Chennai on August 15, 1938, by Ramnath Goenka's "Indian Express" group and published from towns inside Andhra Pradesh from the 1950s, to challenge the prominence of the leading Telugu newspaper, "Andhra Patrika".In 1960, "Andhra Prabha"'s circulation was 53,000 for its two editions from Vijayawada and Chittoor.Ten years later, then publishing from Vijayawada and Bangalore, circulation reached 1,16,000, vastly surpassing that of "Andhra Patrika".