 Target representatives noted that the stores would contain merchandise mixes fitting the stores' demographics, which would be reflected in the Rolling Acres location carrying cosmetics, clothing, and music that would cater to the area's predominantly African-American demographics.Despite the addition of this new store, both Dillard's and J. C. Penney downgraded their respective stores to outlet stores between 1997 and 1999.The mall was sold to Banker Trust of New York in 2000 for $33.5 million, who gave the mall a new logo as well as a website.