 In 1975, following the success of Expo '74, Geraghty established and began publishing a weekly newspaper known as "The Falls", referring to the Spokane River, which prominently passes through Riverfront Park and the central business district, flowing over the Spokane Falls, just under the Monroe Street Bridge.After two years, the newspaper shut down, when it was proven to be unsuccessful.Geraghty said of the venture, "That was really a tough go because we were fighting the [daily newspaper in Spokane].