 Originally known as the South Shore Water Frolic, it was sponsored by the Bay View Lions Club, which provided a stage and music near the South Shore Yacht Club.The event was kicked off with a parade that runs through the heart of the Bay View business district, along Kinnickinnic Avenue from Lincoln Avenue south to Estes, then east to the park.The parade included classic cars, local dignitaries, floats sponsored by local businesses, and competitions involving local high school sports teams, cheerleaders, bands, and organizations.