 Topics include leadership, education, ethics, happiness, self-esteem, resilience, goal setting, and mindfulness.In 2011, Ben-Shahar co-founded Potentialife to "bring the science of flourishing to the world" and uses behavioral science and technology to allow anyone to embed the scientifically proven behaviors of positive psychology in their daily lives.It has proven particularly popular with organizations who wish to develop leadership behaviors in many of their people quickly - while the company also runs several not-for-profit programs including with school and communities.