 "Vaartha" was launched in 1996 with A.B.K Prasad as its first editor.It claimed to be the first Telugu daily in Telangana and Andhra Pradesh to use Information Technology, allowing it to publish news that broke at as late as 4 a.m. "Vaartha" was initially popular, competing with "Eenadu" and "Udayam".It now has a smaller circulation than "Eenadu", "Sakshi" or "Andhra Jyothy".