 Early Chicken Licken commercials were conceptualised by and starred actor and creative director Joe Mafela.Mafela starred in the Zulu television comedy series "'Sgudi 'Snaysi" (1986–1992), and authored the company's "It's good, good, good, it's good its nice" jingle during the making of a Chicken Licken commercial in 1986.A subsequent retro style advertising campaign featured Dr CL Phunk, a character played by African-American actor Sydney Hall who dispenses Chicken Licken as a cure-all.