 In 2007 George Sombonos won the inaugural Creative Circle's Marketer of the Year award for advertising agency clients for "25 Yrs of Soul", a nostalgic commercial featuring the 1983 hit song "Burn Out" by local musician Sipho "Hotstix" Mabuse.In 2013 he won the Marketing Leadership and Innovation Award category of the Loerie Awards.Chicken Licken obtains its chickens from Rainbow Chicken Limited, a JSE-listed company which is South Africa's largest producer of chickens.