 Producer Peter Wagg had already hired writers David Hansen and Paul Owen to construct Max Headroom's "whole persona", which Morton described as the "very sterile, arrogant, Western personification of the middle-class, male TV host".They created dialogue for Max's appearances in the TV movie and TV shows, which the actor added to through improvisation.The two also wrote the 1985 book in his voice, "Max Headroom's Guide to Life".