 As an individual's role, this refers to the person coordinating all the staff and equipment necessary to make a concert happen; they monitor the schedule, pay the staff, act as a hub for communication between team members, and generally make sure the event runs smoothly.The role of a concert producer or concert promoter is best filled by a person with good organizational skills, a diplomatic demeanor, and plenty of charisma.As a company's role, concert production may also include the responsibility of booking the musicians, marketing the concert, and the financial loss or gain of the event.