 The founder of the movement is Hamad Amar, an Israeli Druze member of the Knesset from Shfaram, who established it to pass on Druze heritage to the younger generation while developing a sense of national Israeli pride.According to Galib Kheir, head of the town's tourism department, about 60,000 tourists visit Peki'in each year.The tourist trade supports local restaurants and specialty shops.