 C-SET was a joint venture between Bobcats owner Robert L. Johnson, the executive who founded Black Entertainment Television and used the money to become the first majority African-American owner in NBA history, and Time Warner Cable, the largest cable provider in North Carolina.It was supposed to cover both North Carolina and South Carolina.An aspect that set C-SET apart from similar team-owned channels is that Time Warner Cable did not put the channel on analog cable, instead using it as an attraction to get customers for their digital cable services.