 In 1987 the Van Thillo family, already the publishers of magazines "Joepie" (1973) and "Dag Allemaal" (1984), obtained 66 percent of shares in the Flemish publishing company Hoste nv, publisher of newspaper "Het Laatste Nieuws", magazine "Blik" and other publications.In 1990 the rest of the shares were acquired and the company’s name was changed to De Persgroep.The company had already bought Flemish newspaper publisher De Nieuwe Morgen in 1989, giving it ownership over a second newspaper, "De Morgen".