 In August 1976, General Cinema Corporation opened a three-screen movie theater at the mall, known as the Rolling Acres Cinemas.Construction on O'Neil's department store, located on the south end, began in July 1977, and a Montgomery Ward opened in October 1977.The mall also included a space along the south wing for a fifth anchor, along with an elevated section along the southern wing known as the Promenade, which included more retail space for a total of 144 stores.