 In the late 1990s, as the station expanded its reach throughout Colorado via a network of low-powered repeaters and carriage on cable systems, the station phased out its call letters from its branding and started identifying as "Colorado Public Television" (or "CPT12"), ultimately applying the brand full-time in 2010.Today, the KBDI call letters are almost never mentioned on-air, with the exception of FCC-mandated station identifications.The brand also extended to its parent company in 2005, when the Front Range Educational Media Corporation was renamed as Colorado Public Television, Inc.