 Master control and all internal operations of WMOW and WYOW originate from WAOW's studios on Grand Avenue/US 51 in Wausau.On the main channel, it airs a thirty-minute prime time newscast on weeknights known as "News 9 at 9 on The CW" which is produced by WAOW.Founded December 4, 1998, the station first signed-on February 9, 2001 as WBIJ.