 In 1985, Lord was the Founding Chairman of one of Alberta's first Business Revitalization Zones (BRZ) which named the district "Marda Loop" in 1985.Lord was Founding Chairman of Alberta's first BRZ Summerfestival which they named Marda Loop "Marda Gras" summer festival,first held in 1985.Lord became the Founding Chairman of the Federation of Business Revitalization Zones (FedBRZ), representing all the provincial BRZs in the Province of Alberta, encompassing about 5000 mostly small businesses.