 Around this time, WDEM converted to digital, with NBC's Universal Sports on digital subchannel 17.1, local Spanish programming on 17.2 and WDEM's local content moved to 17.3.In spring of 2010, WDEM's 17.2 became Telemundo.Also around this time WDEM started producing local programming starting with a 30-minute special covering The Arnold Sports Festival held annually in downtown Columbus; the special was seen as a local insert on Universal Sports.