 LGBT community leaders believed that an annual event, planned on a more manageable scale, and in collaboration with groups producing longstanding existing LGBT-focused summer events, such as the MAGIC Picnic, would be more sustainable and desirable.While many Pride celebrations nationwide occur during the last weekend in June, in order to coincide with the annual observance of the anniversary of the historic Stonewall Rebellion, Madison organizers decided not to compete with popular celebrations occurring nearby in Chicago and Minneapolis/St.Paul on that same weekend, and decided to hold Madison's pride celebration several weeks later.