 The first film to win an Academy Award for Best Picture, "Wings" (1927), featured a prominent placement of Hershey's candy.Companies commonly sponsored radio programs, and sometimes even helped write them to include product pitches, as with Ovaltine flavored milk supplement and the "Little Orphan Annie" radio show.early television programs sometimes included branding in the name of the programs, such as “The Colgate Comedy Hour”, "Texaco Star Theatre" or even "Camel News Caravan".