 From Iron Ridge, the station's coverage area ranged from most of the northern part of the eleven-county Milwaukee market area, to the eastern portion of the Madison market, along with the southern portions of the Green Bay market.However, as the station's transmitter was located west of the Kettle Moraine range that bisects the station's coverage area, communities in Sheboygan and Ozaukee counties were unable to receive the station without an outdoor antenna at minimum.However, this changed in mid-2007, when Pappas filed a must-carry provision with Time Warner Cable's Northeastern Wisconsin system, and the station was subsequently added in Green Bay and the Fox Cities on June 26, 2007, replacing Milwaukee CW affiliate WVTV (channel 18), which had aired on the provider since the mid-1980s during that station's phase of becoming a superstation with intrastate coverage across Wisconsin.