 Badu has expressed that her video is a criticism of the psychological concept groupthink.On the video's location, Badu expressed that Matt & Kim's video and its "monumental" Times Square setting influenced her to film in Dealey Plaza, which is known as the site of President John F. Kennedy's assassination.She viewed the historic district's grassy knoll as a monumental place in Dallas and that she "tied it in a way that compared that assassination to the character assassination one would go through after showing his or her self completely.