 Hollywood Boulevard is lined with shops selling Disney merchandise and food.While parades are a major attraction today, the area was not originally built to handle parades, and an appropriate sound system and other facilities had to be retrofitted after initial construction.Michael Eisner, who had a major part in the park's creation ever since the earliest development, demanded the opening land operate on the same principle as Main Street, U.S.A. — a street lined with shops and food, but in a style more fitting to Hollywood.