 He was named after Beekman Place, a small street on the east side of Manhattan, New York City.The comic is in a question-and-answer format, in which a reader asks a question, addressed to either Beakman, or also later, his sister Jax Place, a red head, with her hair curled up behind her head in blue circular bands, she wears glasses, and jacks in her hair, and as earrings.Church provides the answer, usually by means of a simple experiment the children reading can do (often with parental assistance or supervision).