 BI-LO was unable to re-brand the stores since Foodland Associated Limited traded stores in Western Australia under the BI-LO name at the time.The Newmart chain grew to 18 stores by 2002, had its own website until 2006, and like BI-LO, launched the slogan "Extra Value for You" in 1999.In 2002, Coles assumed management of Newmart, immediately re-branding seven stores as Coles supermarkets, before discontinuing the Newmart brand in 2003, selling five stores to Action Supermarkets), all five Action supermarkets were later bought out and became Woolworths outlets.