 In February 2009, WDEM, under the new management of David P. Chesnet, dropped its HSN affiliation and repositioned itself as a station focusing on arts, culture, entertainment and lifestyles of the Columbus area.This new format, unique in the market, featured a mix of locally produced programming, older films and classic TV shows.On July 8, 2009, the station's calls changed to WDEM-CD, with the -CD designation standing for "Class A digital television station".