 Founded in 2001, the station was originally owned by Equity Media Holdings.It started as an affiliate of Pax TV until it joined UPN in 2004, before this, UPN programming was originally seen on WPCT from 1995 to 2001.Then, in 2001, UPN signed a deal with Gray Television, and as a result, between 2001 and 2004, WJHG-TV in the Panama City market aired UPN programming during the overnight hours.