 Soon after the sale, CIL-FM had a 1997 relaunch, from "Rockin' Radio" to "Today's Hit Music".In 2004, Zimmer Radio Group sold their stations in southern Illinois (including WCIL-FM), along with Cape Girardeau, Poplar Bluff and Sikeston, Missouri, to Mississippi River Radio, a subsidiary of Max Media, LLC.The reported value of this 17 station transaction was $43 million.