 At the start of November 2018, the station picked up Tribune Media's This TV for their fifth subchannel (the network is owned by the same company which formerly owned WITI, but that station is in a channel share with WVCY-TV which precludes additional subchannels).In July 2019, the station received permission from the FCC to increase their power from its previous 9 kW to 35 kW due to complaint of over-the-air viewers unable to receive the station, as the low VHF frequencies have proven troublesome for reception in the digital age.CNZ/Milwaukee Media has also put forward an application for a permanent increase to 49 kW.