 It is a reference to Hollywood, California, the center of the American film industry, located on the west coast of the United States.The term as used in New England was popularized in the press in 2007 as film and television productions migrated to the east coast to take advantage of the region's scenery, culture, character, and tax incentives put in place by several state governments.Hollywood East is a term originally used by local press in Orlando, Florida in anticipation of the opening of the Disney-MGM Studios (now called Disney's Hollywood Studios) in 1989 and Universal Studios Florida in 1990 in order to attract more filmmaking business to the region.