 To the tune of bright 1950s era orchestration, a salesy narrator exhorts viewers to try a variety of chewy consumer items in the essential guide to a chewier chew.The ad shows the 'Monster Muncher' sampling items such as Wellington boots, a rubber boat and a rubber plant in order to be ready for the chewiest of chews - Chewits.In the late 1990s, Chewits experimented with ads showing multiple news casting dinosaur puppets.