 After Dennis Selenka's death on September 30, 2008, Quincy purchased WBIJ from his widow for $1.5 million on February 13, 2009.The company announced its intention to run WBIJ as a second satellite station of WAOW to serve the northeast portion of the Wausau market in a similar capacity that WYOW does for the extreme northern part of the market.In the meantime, WBIJ signed-off on June 12 at the end of the digital transition for full-service stations as it did not yet have digital facilities ready.