 Advertiser Perspective

With the increase in DVR use and on-demand services like Hulu and Netflix, many advertisers believe advertainment is their only option as viewers fast forward through previously-recorded commercials.A well-placed product during a heavily watched television program can bring as much if not more advertising dollars and may be the only way to reach customers if commercials are skipped.The field of advertainment is risky, however, with consumer attitudes about it varying greatly.