 Channel Ten used the song to open and close its AFL broadcasts between 2002 and 2006.Seymour performed the song as part of the AFL Grand Final's pre-match entertainment in 1998, 2002 and 2009 and half-time entertainment in 2013.This song was used for many years as the theme song of the Queensland Bulls cricket team in the quest for the Sheffield Shield, its own "Holy Grail".