 Johnny Lightning sponsored five Parnelli Jones cars, including Al Unser, in the 1970 and 1971 Indy 500 races.Unser was able to capture those victories in his blue lightning bolt decorated Johnny Lightning Special.After the initial 500 victory, sales of the Johnny Lightning cars increased dramatically, from initially having sales falling far behind that of Mattel, to selling one Johnny Lightning to every three Hot Wheels cars.