 Throughout late 2004 and 2005, the company gradually phased out its private label "BI-LO" brand for its store products and replaced them with new packaging and a new name, "Southern Home", which began also being offered at Harveys Supermarkets locations after Southeastern Grocers' acquisition of the chain from Delhaize.In the late 2000s, the chain started offering the budget-conscious "Clear Value" brand on select products, supplied by Topco.Beginning in 2017, the Southern Home banner used for private-label products began to be phased out for a tiered brand entitled SE Grocers, which will be the private label brand used at all Southeastern Grocers owned stores, including Winn-Dixie (whose namesake private label brand is being phased out).