 Following its disassociation from the former WWAT, W17AI became a full-time affiliate of the Home Shopping Network.In 1998, the station changed its call letters to WDEM-LP and became an affiliate of the America's Store home shopping network, reverting to HSN programming following the discontinuation of America's Store.On December 17, 2008, Channel 17 was upgraded from low-power status to Class A; accordingly, its callsign was changed to WDEM-CA to reflect this.