 It was produced by Nagarjuna and D. Siva Prasad Reddy jointly under "Great India Entertainments" and "Kamakshi Movies" production houses.With the rapport Chowdary had with Nandamuri Harikrishna while working for Pattabhishekam, he approached him to play the role of Nagarjuna's brother in his film.As Harikrishna appeared in a guest role in Sri Ramulayya directed by N. Shankar before, he accepted the role in Seetharama Raju.