 Parents have been increasingly vocal about advertainment in children’s movies and programs, arguing that children do not have the understanding that adults do regarding the product that their favorite star is using.A proposed solution is for advertisers or producers of children’s programming to openly state when a show contains embedded advertisement, much like a ratings system.Transparency seems to be the underlying issue regarding both ethical and legal aspects of advertainment; the broadly accepted solution to the ethical dilemma is overwhelmingly disclosure of embedded advertainment to viewers.