 To counteract the popular misconception that the TGV would be a premium service for business travellers, SNCF started a major publicity campaign focusing on the speed, frequency, reservation policy, normal price, and broad accessibility of the service.This commitment to a democratised TGV service was enhanced in the Mitterrand era with the promotional slogan "Progress means nothing unless it is shared by all".The TGV was considerably faster (in terms of door to door travel time) than normal trains, cars, or aeroplanes.