 Some members and fans have criticized the award, however, saying it is only intended to prevent animated films from having a chance of winning Best Picture.DreamWorks had advertised heavily during the holiday 2001 season for "Shrek", but was disappointed when the rumored Best Picture nomination did not materialize, though it was nominated for and ended up winning the inaugural Best Animated Feature award.The criticism of Best Animated Feature was particularly prominent at the 81st Academy Awards, in which "WALL-E" won the award but was not nominated for Best Picture, despite receiving widespread acclaim from critics and audiences alike and being generally considered one of the best films of 2008.