 Later, cigarettes were deliberately placed in the hands of Hollywood stars as an early phase of product placement, until health regulating bodies tightened rules on tobacco advertisement and anti-smoking groups pressured actors and studio executives against such tactics.Big Tobacco has since been the subject focus of films such as the docudrama "The Insider" (1999) and "Thank You For Smoking" (2005).These issues have also constituted a recurring storyline in the AMC series "Mad Men", from season 1 beginning with the pilot episode ("Smoke Gets In Your Eyes") through season 7's midseason finale, "Waterloo".