 Although Thinkway was a small player in the industry, mainly producing toy banks in the form of film characters, it acquired the worldwide master license for "Toy Story" toys simply because no one else wanted it.Walt Disney Home Video put a trailer for the film on seven million copies of the VHS re-release of "Cinderella"; the Disney Channel ran a television special on the making of "Toy Story"; Walt Disney World in Florida held a daily "Toy Story" parade at Disney-MGM Studios.It was screenwriter Joss Whedon's idea to incorporate Barbie as a character who could rescue Woody and Buzz in the film's final act.