 In January 2010, Prince wrote a new song, "Purple and Gold", inspired by his visit to a Minnesota Vikings football game against the Dallas Cowboys.The following month, he let Minneapolis-area public radio station 89.3 The Current premiere his new song "Cause and Effect" as a gesture in support of independent radio.In 2010, Prince was listed in "Time"s annual ranking of the "100 Most Influential People in the World".