 The album's sales helped buy instruments for students in New Orleans public schools and they contributed to the building of a community center in the city's Hurricane Katrina-damaged Ninth Ward.On February 3, 2008, Tom Petty and the Heartbreakers performed during the halftime-show of Super Bowl XLII at the University of Phoenix Stadium.They played "American Girl", "I Won't Back Down", "Free Fallin'" and "Runnin' Down a Dream".