 In Spring 2014, he launched NPG Publishing, a music company to administer his own music and that of other artists without the restrictions of mainstream record companies.In May 2015, following the death of Freddie Gray and the subsequent riots, the artist released a song entitled "Baltimore" in tribute to Gray and in support of the protesters in that city.He also held a tribute concert for Gray at his Paisley Park estate called "Dance Rally 4 Peace" in which he encouraged fans to wear the color gray in honor of Freddie Gray.