 In October 2015 it was announced that Ellefson had launched a record label and production company, Ellefson Music Productions, also known as EMP Label Group, and would release "In Your Face", the debut EP from Phoenix-based all-girl pop-punk group Doll Skin (which Ellefson also produced), in conjunction with Megaforce Records in North America, and Cargo Records in Europe.The EP was released October 30 in North America, and December 18 in Europe, and re-released as an LP titled in Your Face (Again) in March 2016 via eOne Distribution.The singles from the LP received airplay on many prominent stations in the US and Europe, including Rodney Bingenheimer's weekly show on influential LA Rock station KROQ.