 Such attempts seek to make an emotional link to the remembered freshness of baked goods as well as to attach positive associations the purchaser has with the idea of "home" to the bought product.Freshness is such an important quality that restaurants, although they are commercial (and not domestic) preparers of food, bake their own products.For example, scones at The Ritz London Hotel "are not baked until early afternoon on the day they are to be served, to make sure they are as fresh as possible."