 After the UAP suffered an eight-seat swing in the 1934 election, Lyons was forced to invite the Country Party into his government in a full coalition, with Earle Page as Deputy Prime Minister.The government won a third term at the 1937 election, with 44 of 74 seats and 50.6 percent of the two-party preferred vote against a reunited Labor Party led by John Curtin.While campaigning, Lyons made extensive use of the new technologies of radio, film, and air travel.