 In June 1950, Brumbelow was hired as the head football coach and athletic director University of Texas at El Paso (then known as Texas Western College).He had been operating sporting goods stores at Midland and Odessa, Texas (in partnership with Tex Carleton) at the time of his hiring at UTEP.Brumbelow served as head football coach at UTEP from 1950 to 1956.