 In 2005, Nielsen//NetRatings ranked Idolblog as the sixth New Zealand website by average session duration.Idolblog was created by Auckland-based couple Rachel Cunliffe, a website designer and University of Auckland senior tutor in the Department of Statistics, and Regan Cunliffe, who runs a web hosting and design company.After the final season of NZ Idol aired in 2006, the site has remained as an online tribute to the show and its fanbase.