 The station as a result when launched featured many Beacon Radio names including Stuart Hickman and Alan Nicklin.Their sister station 107.4 Telford FM had however been on air since May 1999 but rebranded as 107.4 The Severn on 20 September 2010 to allow for county-wide coverage and shared programming.Shrewsbury's radio frequency was 106.5 MHz, Oswestry's & North Shropshire's frequency was 107.1 MHz and Telford & Wrekin's frequency was 107.4 MHz.