 On January 5, 2016, at 3 PM, Northern Lights flipped the station to Rhythmic Top 40 as "Go 95.3", launching with "Crewed Up" by local hip-hop group Atmosphere, the first of 10,000 songs in a row to launch the new station.The move brought the format back to the Twin Cities for the first time since sister station KTWN (as KTTB) flipped to Top 40 in 2010.The newly launched Go 95.3 features a hybrid presentation of current Rhythmic and Urban R&B/Hip-Hop product mixed in with cutting edge music from local and independent talent.