 On November 1, 2010, at Midnight, the station began stunting with Christmas music, forcing WTRY-FM to do the same earlier than that station's planned switch-over date.WBZZ had been a Christmas music station in years past, and it is not unheard of for stations to change to Christmas music as early as November 1st, so it was not initially obvious that WBZZ was planning a new format.Early speculation of format changes began when the station did not mention its normal moniker or format during this time; speculated formats included classic rock to complement sister WQBK-FM, a Top 40 format to compete against WFLY, or oldies to compete against WTRY-FM.