 In the later stages, a professional economist was employed to model the behaviour of prices and flows of money in this micro-economy, and keep it healthy.Cohen's stated long term aim was eventually to allow consumers to purchase beenz directly from the company and for the "beenz economy" to eventually resemble that of a real economy.However, at the time, this was fraught with difficulty as some countries (such as France) expressed a view that such alternative currency schemes were undesirable and that they would seek to prevent them from operating.