 Formed in 1943 as the American Helicopter Society, it publishes a general audience vertical flight technology magazine, "Vertiflite", as well as one of the only technical publication devoted solely to vertical flight, "The Journal of the American Helicopter Society (JAHS)", published quarterly.The society advocates on behalf of rotorcraft technology to the public and to government bodies.The Vertical Flight Society also awards nearly $100,000 or more in annual scholarships and sponsors an annual student design competition for university undergraduate and graduate student teams.