 KRUZ's hot AC format moved to 97.5 FM, a frequency then occupied by smooth jazz station KMGQ, with the KRUZ call letters soon to follow.This paved the way for the launch of KVYB (103.3 The Vibe), the Santa Barbara market's first Hispanic-targeted rhythmic contemporary outlet.KVYB also marked the return of top 40 radio to the area after KIST-FM flipped to modern rock in 2003.