 Meireles screen-printed texts onto the Coca-Cola bottles that were supposed to encourage the buyer to become aware of their personal role in a consumerist society.The project simultaneously conveyed anti-imperialist and anti-capitalist messages.Building off of that concept, Meireles also used money as a theme and produced his own replica banknotes and coins (1974–1978) which appeared very similar to genuine Brazilian and US currency but with zero denominations clearly written on them, e.g.