 Initially, KVYB's musical direction had featured Hispanic rhythmic artists as well as bilingual on-air personalities.The Vibe's first slogan "Hip Hop Y Mas" reflected the station's multicultural flavor.Among the DJs hired to launch KVYB are Jaime "Rico" Rangel and Daniel "Mambo" Herrejon, two Latino men who hosted the morning show at rhythmic contemporary competitor KCAQ (Q104.7) in Ventura.