 During this period, the station was known locally as "The WB on WBEK 67".In 1998, WBAU, a local affiliate of The WB 100+ Station Group, signed on, appearing on cable systems in the Augusta area; as a result, WBEK lost its WB affiliation.The station then became an affiliate of UPN, and for a few years sold advertising on WBAU, before these rights went to WRDW-TV (channel 12; this changed hands once more before The WB 100+ was replaced with The CW Plus).