 The song is sung as words of advice to young men, with Mardel counselling them never to admit their feelings to their lovers.He contends that ""you have to sow doubt to reap love"" - in other words, the lovers will receive favours in order to earn their love if they don't give it openly.Mardel also recorded the song in Spanish and Italian, as "Jamás, jamás" and "Non dire mai" respectively.