 Rather than giving a one-time donation, the Cohn's decided to create an event that would provide long-term support for the Cancer KIDS Fund.The event debuted on July 6 and 7 1996 with Boston Market as the sponsor.They returned for their second year on July 4 through 6 1997 with Sprint PCS as its sponsor, and they held an event on June 27 and 28 1998 with Sprint PCS continuing to be their sponsor.