 Maxim Online also declared the spots as some of the "crappiest commercials ever" in 2007.In 2010, the commercial ranked 4th in worst commercials ever on "The Smoking Gun" and on March 1, 2011, the commercial was seen on ABC News' "Nightline" in a segment titled "Slogans Gone Wrong" featured among numerous national brand TV campaigns long since forgotten.David Wechsler, the director and producer of the commercials, has said, "Obviously, we succeeded beyond our wildest dreams.