 Carlson planned to integrate the beenz system into the customer relationship management tools they offered to clients.After the sale of the company to Carlson, beenz account holders were given a period of time to redeem their beenz before it became integrated.Competitors like Amazon who, along with Visa, built systems allowing direct online payments via debit or credit cards, meant many of Beenz's clients moved to these new platforms, and Beenz eventually lost most of its clients.