 The Shrewsbury and Oswestry radio stations launched at 7am on Monday 18 September 2006 with the first song played being "Seven Days" by Sting.The first voices on air were Will Tudor, (former Beacon FM Shropshire breakfast presenter) on 106.5 The Severn (Shrewsbury) and Ben Day on 107.1 The Severn (Oswestry).The Program Director for the station as well as the MNA Broadcasting group was Pete Wagstaff, (former Beacon Radio program director).