 Since 1980, it has been run by the "Miss Turkey Organization".Between the years 1980–1990, the contest was sponsored by the newspapers "Güneş", "Sabah", "Tercüman", "Bulvar", and some others.With the establishment of private TV channels in Turkey in 1990, the channels Magic Box, Show TV, Channel D, Star TV, NTV, CNBC-e and FOX TV took over the promotion of the pageant.