 Although originally contracted to appear in only five ads, the overwhelming popularity of the commercials led to Baker's appearance in 155 spots over six years.In 2001, "People" named him to their "50 Most Beautiful People" list, dubbing him "Sexiest Pitchman".Soon Baker's image appeared all over Sprint's in-store signage, printed material, and even the company's website, providing a human face for an otherwise faceless telecommunications behemoth.