 The first to write a guidebook, pointing out Picturesque views from "stations" (places to station oneself), was Thomas West ("A Guide to the Lakes of Cumberland, Westmorland and Lancashire", 1778), which remained in print for over fifty years.West promoted a "static, pictorial sense of landscape" as well as the Englishness of the Lakes, on a par with the Swiss and Italian models.Once people were at the "station", it was William Gilpin ("Observations, relative chiefly to picturesque beauty, made in the year 1772, on several parts of England; particularly the mountains, and lakes of Cumberland, and Westmoreland", 1786) "who told them how to look."