 Radio Campesina Bakersfield would later be acquired by Farmworker Educational Radio.Prior to its flip to Rhythmic Top 40 in November 2004, KBDS' previous format was Regional Mexican.During its four-year run "Play 103.9" did well, despite competition from Rhythmic rival KISV ("Hot 94.1"), who they decided to take on after KKXX-FM flipped formats three months earlier in August 2004.