 All-State later hired Geller to design the homes, marketed at Macy's and built on Long Island – leveraging the press coverage from the Russian exhibition.Visitors to Macy's could view and purchase an entire home – down to and including a 45 piece, eight place setting of Melmac dishware – which was displayed on the ninth floor at the store's Herald Square flagship store .The houses were marketed aggressively, and Sadkin built approximately 200 of the homes in a development called "Culloden Point" in Montauk, New York in 1963 and 1964.