 Many years later, at the height of his playing career, Novaković revealed that people at Olimpija demanded money in order to promote him to the main squad.He then went to play football for lower tier Austrian clubs where he rose to prominence, eventually signing with professional sides Mattersburg and LASK Linz.In 2005, he signed with the Bulgarian top division side Litex Lovech and immediately established himself as one of their top players scoring 16 goals in 24 appearances during the 2005–06 season, earning the title of the league's top goalscorer.