 By 1953, and especially with the introduction of anamorphic wide screen CinemaScope, Eastmancolor became a marketing imperative as CinemaScope was incompatible with Technicolor's Three-Strip camera and lenses.Indeed, Technicolor Corp became one of the best, if not the best, processor of Eastmancolor negative, especially for so-called "wide gauge" negatives (5-perf 65mm, 6-perf 35mm), yet it far preferred its own 35mm dye-transfer printing process for Eastmancolor-originated films with a print run that exceeded 500 prints, not withstanding the significant "loss of register" that occurred in such prints that were expanded by CinemaScope's 2X horizontal factor, and, to a lesser extent, with so-called "flat wide screen" (variously 1.66