 Bilbao attracted the Solomon R. Guggenheim Foundation to construct a new art museum, which opened in 1997.Designed by Frank Gehry in a deconstructivist manner, the Guggenheim Museum Bilbao became world-famous and single-handedly raised the profile of Bilbao on the world stage.Such was the success of the museum that the construction of iconic architecture in towns aspiring to raise their international profile has become a recognised town planning strategy known as the "Bilbao effect".