 The same 10 posters, designed by Berlin-based advertising company Scholz & Friends Group, were translated into all 23 languages and have been deployed across the whole of the EU.However, some posters are put up more in countries where the issues they present are of more significance and the most posters will be put up in those countries which had the lowest turnout in 2004.The end slogan is "Use your vote in the European Parliament Elections" with the date of the election in that country.