 A 1994 study by Macrea et al., found stereotypes are generalizations that our culture has defined for us, and that using stereotypes is "more efficient".Thus, according to Macrea et al., journalists, due to time and space constraints, may be more likely to rely on stereotypic portrayals.Recent research has consistently found that both Latina and Latino Americans have been underrepresented in news media, and in their limited portrayal have been depicted as a burden on contemporary American society.