 Fulla was created by a Syrian manufacturer from Syria called NewBoy FZCO.But since 2015 the company has moved to the UAE and it's now located in Dubai.Fulla is also sold in China (where it attracts children of the Hui minority), Brazil, North Africa, Egypt, and Indonesia, while a few are sold in the United States.Although there had been many other dolls in the past that were created with a hijab, such as Razanne and Moroccan Barbie, Fulla surpassed them in popularity due to launching alongside a marketing campaign aired on the then-popular television channel Spacetoon.