 Today, negative stereotypes against certain ethnic groups about low cognitive abilities exist in many world regions, including stereotypes about people with a Latino background in the US.The stereotype creates a standard of thinking that alienates Hispanic/Latinos from having as many job and education opportunities because they are viewed as less than.Due to Latino men's masculinity which is already coded as violent, criminal, and dangerous (Collins 1991; Ferguson 2000; Vasquez 2010), the racial project of controlling images systematically restricts Latino men's lives.