 In 2014 ERSP introduced its Copy Reviewservice which is offered to members of the direct response industry and provides a review of advertising and the reasonable messages being communicated in the advertisement (usually conducted before the advertising is nationally disseminated).The review is focused on the legal, regulatory, self-regulatory and/or statutory provisions that should be considered and/or adhered to with respect to representations (express or implied) disseminated in an advertisement.Unlike a preclearance service which entails a comprehensive review of a marketer’s substantiation, a copy review evaluation is a “"non evidentiary"” review and is limited to “"primary"” and “"core"” claims communicated in an advertisement.