 Smaller wineries typically sell much or even a majority of their production direct to consumers through tasting rooms.Despite producing significantly more wine than neighboring Oregon, Washington wine lags far behind in consumer recognition among the general wine market.Wine experts such as Tom Stevenson speculate that this is because the wine industry in Oregon is uniquely associated with one main varietal – Pinot noir – while Washington has yet to shape an identity around any particular varietal or blend but instead aims to succeed in producing many varietals and blends of high quality.