 It was built in three months and the facility was open on 11 September 1937.It was the site of the new Belgrade fair (hence the name) with modern and artistic buildings and constructions, including high metal spike construction, which became known as the Central Tower.Designed by the architects Milivoje Tričković, Rajko Tatić and Đorđe Lukić, it was envisioned as the monumental modern complex, with the Central Tower as the domineering motif.