 The festival was founded by Fernando Aurini who was seeking to attract tourists and to disseminate information about the town which once made up a portion of the holdings of the powerful Farnese family.In celebration of this event a practical tourist guide entitled "Campli" was published each year.The "Sagra della porchetta italica" was an immediate success with crowds of up to 10,000 people attending in the mid 1960s.