 The channel joined Virgin Media's cable TV line-up on 30 July 2009.On 5 August 2009, it was also made available on UPC Ireland's cable TV service.The HD version available in the UK and Ireland was not originally a simulcast of the standard definition version of the National Geographic Channel, with some of the content coming from Rush HD, however from 1 December 2010 National Geographic Channel HD became a simulcast feed.