 Originally the scheme was for a series of medium rise blocks but to create space for underpass and road junction the LCC gave approval for the high-rise Euston Tower.Work by British Land commenced in 1996.The first stage involved the demolition of the head office and studios of the former ITV company Thames Television and the subsequent development of the central part of the site and much of the Euston Road frontage, with four new office buildings and a pedestrian plaza called Triton Square.