 Although primarily a television magazine, it also often featured articles on sport such as "On The Ball" with Brian Moore, as well as science articles written by Peter Fairley.DJ Ed Stewart became a regular face in "Look-in", appearing in the first issue in a feature about a day in his life, he was later given his own pages called 'Stewpot's Newsdesk' which ran until 1980.Alan Fennell who edited Look-in wrote episodes for most of Gerry Anderson's series.