 In 2006, Dulieu was appointed chairman of Southampton Leisure Holdings plc, the publicly listed holdings company of Southampton Football Club.He led a new executive team to effect the financial turnaround and restructure of the club, which was haemorrhaging cash and near the bottom of the English Football League.Within a year, the club was challenging for promotion, losses were reduced from £3.3m to less than £1m and debt was substantially reduced.