 According to these same studies, the marketing industry has also played a role in stereotyping females with Hispanic origin by using these stereotypical identities to sell product.Specifically, the bodies of Latina women have been used and sexualized to sell product targeted to men.According to Mary Gilly, a professor of business at the University of California Irvine, Latina women in particular are eroticized in the marketing industry due to their frequent portrayal as "tempestuous", "promiscuous," or "sexy".