 If nearly all of the few representations of these individuals are negatively stereotyped, non-Hispanic white individuals are likely to carry this perception into real life, embedding that stereotypical image of Hispanic and Latino individuals into their conscience.Bandura's Social Cognitive Theory gives insight into how these stereotypical character representations are carried into the real world, pointing to the way in which individuals' perceptions are limited to what they have experienced.Those who lack real life contact with the stereotyped individuals are unable to counter the television portrayals of this ethnic group with a more realistic, less negative image.