 This stereotype became most prominent in the mid to late twentieth century when alcoholism became the number one cause of death according to the Indian Health Services, also known as the IHS.Reports from the mid 1980s state that this was the time period when the IHS began to primarily target the treatment of alcoholism over its past treatments of infectious diseases.Inuit, often referred to as Eskimos (which many see as derogatory), are usually depicted dressed in parkas, paddling kayaks, which the Inuit people invented, carving out trinkets, living in igloos, going fishing with a harpoon, hunting whales, traveling by sleigh and huskies, eating cod-liver oil and the men are called Nanook in reference to the documentary "Nanook of the North".