 The company was founded as Zick-Zack Werk Rudolf Wild by Rudolf Wild in Heidelberg in 1931.The company was relocated to the neighboring town of Eppelheim 6 years later.In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969.