 When discussing how Hispanic and Latino individuals are represented in television and film media, it is also important to acknowledge their vast under representation in popular programming.Not only are these individuals often stereotyped on TV, but they are rarely even seen.Latino Americans represent approximately 18% of the United States population, but only 0.6 to 6.5% of all primetime program characters, 1% of television families, and less than 4.5% of commercial actors.