 In 2013, Cousins Subs established The Make It Better Foundation, which focuses in improving the welfare and quality of life in the communities, particularly in health and wellness, hunger, and youth education.Christine Specht-Palmert, daughter of co-founder Bill Specht, took over as CEO in 2015 when her father retired.Cousins Subs announced another rebranding in 2016, which included expanding its footprint throughout the Midwest; remodeling all locations to its Milwaukee Sub Shop to unify the brand; in look and feel, updating its exterior design, logo, packaging and uniform designs; and digitally enhancing the in-store experience for its guests.