 Since then, Discovery has increasingly come under fire for using junk science, pushing dubious theories, creating fake stories, and misleading scientists as to the nature of the documentary being produced.In early 2015, Discovery President Rich Ross vowed to remove this type of programming from the future Shark Week lineups.More criticism was leveled at Discovery in 2017 when the network heavily promoted a race between Olympic gold medal winner Michael Phelps and a Great White shark that turned out to be computer generated.