 In 2007, "Slate" published an article by Emily Yoffe that was critical of the clothing offered for pre-teen girls at several shops, including Limited Too.When she took her eleven-year-old daughter shopping for school clothes, the range available at Limited Too ran to clothing "encrusted with rhinestones or sparkling with glitter", a category Yoffe called "Nitwit Wear" (she mentions a T-shirt with the slogan "I Left My Brain In My Locker"), push-up bras for pre-teens, and boyshort underwear emblazoned "Buy it now!Tell Dad later!"