 This strategy was successful, especially for the program "", as it became one of the most watched programs in Shark Week history, primarily for the controversy and backlash it generated.The mockumentary was based on an ancient giant shark called megalodon, which is now long extinct.The airing of this program fueled criticism by the professionals in the science blogger community, as well as science-advocacy bloggers like actor Wil Wheaton, and resulted in boycott of the network.