 In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store.In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.From 2001 to 2003 the company operated the Mishmash chain that targeted 15- to 20-year-old women and sold apparel, accessories, and gifts and competed head-to-head with chains like Gadzooks, Wet Seal, and the women's businesses of Abercrombie & Fitch, Hollister Co., and American Eagle Outfitters.