 In 1947, the ranch went through a significant re-division with the Bell Ranch headquarters, the name, and brand being retained with approximately 130,000 acres (526 km²) near the center of the Montoya grant and five other portions sectioned off.This was purchased by Harriet Keeney of Connecticut and her family.In more modern times, the Bell Ranch has been known for the quality of beef cattle produced and the pioneering concepts that went into those herds.