 Lack of readers and advertising revenues made the group focus on its other free newspaper, "Direct Matin", launched in February 2007.On February 17, 2009, Bolloré held talks with Bolivian President Evo Morales about the use of its lithium reserves for electric vehicle batteries.Bolloré manufactures the Bolloré Bluecar, a small electric car, initially produced to showcase the company's range of electric power cells.