 Priority for ordering was given to Ducati 999R owners, with production projected at one bike per day at a retail cost of US$72,500 and .The price included a three-year warranty and servicing, cover, and a racing kit including a race-only exhaust system, a slip-on muffler, and complementary fuel and ignition mapping in a "race ECU".It also included enough sponsor stickers to fill both sides of the bike.