 It was the first time that UB40 had not had any input on the artwork on one of their albums, but they were on tour in the US at the time and Virgin Records, the parent company of UB40's DEP International label, could not afford to wait until they returned for the sleeve to be designed.As Ansell recounted to "Classic Pop" magazine in 2017, "We pitched the idea to Virgin of creating an illustration for each song so that as and when they were released as singles we would have ready-made images.Fortunately, on their return the band liked the concept and we went ahead."