 Rogers returned to Miami radio on December 1, 1980, on WNWS 790 AM.By that time Rogers was unrivaled as the highest-rated talk-show host in Miami, dominating both the 18-24 and 25-54 demographics (the most coveted age ranges in the business).His style — unabashed liberal, scatological, and funny but acutely mean when dealing with callers (especially elderly callers), a schtick that may best be described as caustically comic — was firmly established, making Rogers something of an icon in the market.