 The choice of the new trademark was put up for national debate in the pages of the "Pogled" newspaper, although the Bulgarian Language Institute at the Bulgarian Academy of Sciences, the Slavic Languages Department at the Sofia University, and the Union of Bulgarian Journalists participated in the discussion as well.The trademark finally chosen was "Rila", although the name was used only unofficially and never appeared either in the cars' documentation or on the cars themselves.Initially, the assembly capacity of the factory was modest - only 564 "Moskvitch" cars were assembled during 1967.