 Over the next 30 years, the popularity of iced tea grew stronger, especially in the South, due in part to the continued proliferation of refrigerators and, consequently, the production of ice.In 1932, recognizing the popularity of iced tea, Reily began brewing a tea made specifically for iced tea called Luzianne Iced Tea.Although the Reily family has continued to roast and sell coffee under the Luzianne name, Luzianne Iced Tea has become the leading product under that brand, in large part due to the guidance of Reily's sons (William B. Reily, Jr. and James W. Reily) and later his grandson (William B. Reily III).