 The company also stated that to attract more business travelers, it was looking for an international partner to conduct codesharing on international routes, and perhaps also introduce a frequent flyer program alone or in cooperation with the partner.On 27 September 1999, Color Air terminated all flights and ceased operations.Sunde stated that he regretted having started the airline, and said that he had overestimated the synergies between his ferry company and the airline, but also underestimated the price elasticity for business travel.