 However, some well-to-do consumers, such as the well-known Bulgarian film director Vassil Mirchev, bought a "Bulgaralpine" for private use.In 1969, Mirchev attended the Cannes film festival, covering the distance between Sofia, Bulgaria, and Cannes, France, in 16 hours in his "Bulgaralpine".The price of "Bulgaralpine" in 1969 was 8,200 Bulgarian leva.