 At the same time, JetBlue, Allegiant, and Spirit Airlines were associated with dips of $32, $29, and $22, respectively, in markets that they entered.However, other airlines' lower fares don't account for the ancillary products that are a significant component of their business.In August 2013, "USA Today", in noting the competitive effect on prices continued to be seen, but JetBlue's impact on prices was now largest, suggested, "You might want to start calling it the "JetBlue effect.""