 Originally WPMO-FM prior to 1988 and owned by Starr Broadcasting (Peter Starr-Pres).This changed to WKNN-FM and the "K99-FM" moniker in 1988 under the direction of its then new general manager, Bob Lima (WQID/WVMI Biloxi, Mississippi).Lima transferred within the company to Daytona, Florida in 1992.