 The Children's Advertising Review Unit was established in 1974 by NARC for the promotion of responsible advertising to children under the age of 12 in all media.CARU reviews and evaluates advertising for truth, accuracy, appropriateness and sensitivity to children's still developing cognitive abilities in accordance with its Self-Regulatory Program for Children's Advertising (the Guidelines), which hold advertisers to strict standards.CARU routinely monitors advertisements found in broadcast and cable TV, radio, children's magazines, comic books, the Internet and mobile services for compliance with its Guidelines.