 He is also the artistic director of an independent label, Alerta Records.In 1997 he produced "Nacion Hip Hop", a CD compilation of local underground rap artists that is considered the founding stone of Argentine's hip hop scene.He also worked closely with hip hop act Tumbas (who opened for Soda Stereo in their last concert) and DJ Tortuga, who later became part of the experimental hip hop trio Koxmoz.