 While an interesting character, it was McMahon's realistic feud with Stone Cold Steve Austin who had proven to be a huge money making draw for the company and become the company's most popular wrestler at the time that made the company finally dominate its competition.This was probably among the best of McMahon's storylines, and it came at a time when Bischoff was losing his vigor in WCW's affairs.The WWF gained infamy for its more sexually explicit, profane, and violent characters.