 The course of NAD review proceedings is detailed in The Advertising Industry’s Process of Self-Regulation, Policies and Procedures by the National Advertising Review Council (Procedures) The "Procedures" describe and explain the filing deadlines and requirements for submissions from challengers and advertisers.NAD examines advertising to determine whether the evidence provided by the advertiser fully supports the advertising claims at issue in an NAD review.The NAD can be expected to make one of three determinations for every claim at issue.