 Crockett was unable to beat McMahon, who took big bites out of Jim Crockett Promotions by successfully airing the 1987 Survivor Series and 1988 Royal Rumble on the same nights as Starrcade 1987 and the 1988 Bunkhouse Stampede PPV cards.This left him with no viable option other than selling out to media mogul Ted Turner, who renamed the promotion World Championship Wrestling (WCW) and continued to challenge McMahon's monopoly of the industry.Turner promised a more athletic approach to the product, making Ric Flair the promotion's marquee wrestler and giving young stars big storylines and championship opportunities.