 He designed versions of "Reader's Digest", "New Leader" and the entire series of "Eros" magazine, the last of which was the subject of a U.S. Supreme Court case on obscenity, "Ginzburg v. United States" 383 U.S. 463 (1966).Lubalin’s private studio gave him the freedom to take on any number of wide-ranging projects, from poster and magazine design to packaging and identity solutions.It was here that he became best known, particularly for his work with a succession of magazines published by Ralph Ginzburg