 Alberti released one studio album without Soda Stereo in 1994, "Plum", along with his then girlfriend, supermodel Deborah de Corral, and since 1997 Alberti became interested in informatics, he was involved in running his company Cybrel Digital Entertainment, that aimed at generating and implementing content based technologies.He was named an Applemaster for his contributions to the music world.In 1998, he started two new projects, URL Magazine, a culture magazine, and URL Records, a discographic label.