 It quickly folded after an obscenity case brought by the US Postal Service.Ginzburg and Lubalin followed with "Fact", largely founded in response to the treatment "Eros" received.This magazine’s inherent anti-establishment sentiment lent itself to outsider writers who could not be published in mainstream media; "Fact" managing editor Warren Boroson noted that “most American magazine, emulating the "Reader's Digest", wallow in sugar and everything nice; "Fact" has had the spice all to itself.” Rather than follow with a shocking design template for the publication, Lubalin chose an elegant minimalist palette consisting of dynamic serifed typography balanced by high-quality illustrations.