 The brand name, first registered as a trademark in 1894, and registered in the United States in 1907, soon covered not only the original fabric, to be sold by the yard (piece goods), but also clothing.At first this was made by separate businesses, but it was not long before Hollins started producing their own clothes and offering franchises to manufacturers who would use the Viyella label.Following increasing emphasis on garment manufacture over the years, Viyella is now a fashion brand for clothes and home furnishings made of a variety of fabrics.