 Though one can easily discern Martin's lack of popularity within "a-b glöbâl's" management team, he manages to maintain his position or even rise through the company due to his superiors' own incompetence and the fact that his superiors are usually fired before they have the chance to fire Martin themselves.The column appeared every Thursday in the Financial Times for a number of years prior to the book being published, and continued to appear each week until December 2007.The fact that FT columnist Lucy Kellaway was author of the column was never disclosed openly until the time of the book's publication and is still never mentioned within the column.