 Purple was run from the Hanover Grand nightclub and tried a number of pioneering nightly broadcasts from gay bars and clubs but this proved far too costly and the station took the decision to merge with Gaydar Radio.Gaydar Radio took the decision not to continue with Purple Radio as a separate output and put in a successful submission to the Radio Authority to take over Purples' frequency, and gained a DAB outlet on the London 3 Digital multiplex in 2004.In 2003 while Bethel was working at Capital Radio group, Gaydar Radio was part of a successful application to be on the Sussex Coast DAB multiplex - part of this deal was an unrealised provisional agreement for the Capital group to find space to add the GaydarRadio service to its bouquet available on the Greater Manchester multiplex.