 The most prominent of these were the American Wrestling Association (AWA), which became the most popular wrestling promotion during the 1960s, and the New York-based World Wide Wrestling Federation (WWWF), renamed WWF in 1979.As a top wrestler in the 1950s, Verne Gagne formed his own promotion in the NWA in 1957, which soon became the lead promotion with Gagne winning the World Heavyweight Championship of Omaha.After unsuccessfully lobbying for a title match with the NWA Champion, however, Gagne broke away from the NWA in 1960, renaming his promotion the American Wrestling Association, and making it the dominant organization of the 1960s.