 If the NAD determines the advertiser made a reasonable attempt to comply, but there are still concerns outstanding, the NAD will work with the advertiser to address those concerns.Should the NAD determine that no effort was made to comply, or that the advertisers is unwilling to make further modifications NAD deems necessary, the "Procedures" allow the NAD to refer the advertiser to the appropriate regulatory agency.NAD cases are closely watched by national advertisers and by the advertising industry.