 KVET switched formats on April 14, 1969, to country music, and the "Country Giant" was born.Popular celebrity DJs Arleigh Duff, Penny Reeves, Jerry Gee and Sammy Allred took KVET to the top of the local ratings during the 1970s.In the 80s, KVET aired country music, news and sports, including Houston Oilers and Dallas Cowboys football.