 Although it is never completely clear what this job actually entails, he advances his career by embracing every management fad around.Since this leaves little time for other activities, he communicates – in order of importance – with his coach, colleagues, wife and children by e-mail.Martin Lukes is a pastiche of every management fad and is an antidote to the orthodox management style taught in most MBA programmes and routinely lambasted by Lucy Kellaway in her business life column.