 The program provides a forum of the self-regulation of direct response advertising.ERSP was created in part to demonstrate the industry's commitment to self-regulation and to provide a quick and efficient mechanism for review of high-profile advertising (such as weight-loss advertising).The direct response industry includes long-form (infomercial) productions, short-form commercials, live home shopping channels, print advertising, Internet marketing, cell phone advertising, broadband channels, and radio advertising.