 The WWF's owner Vince McMahon revolutionized the sport by coining the term "sports entertainment" to describe his on-screen product, admitting to its fakery as well as enhancing its appeal to children.The WWF became the most colorful and well-known wrestling brand to children because of its child-oriented characters, soap opera dramaticism and cartoon-like personas.Most notable was the muscular Hulk Hogan, who marked the 1980s with his "all-American" persona.