 iBuy also launched with most of the production, and floor staff from Auction World, as well as initially using AW's Studio, Production Office & Warehouse at Teddington.However, although iBuy is primarily run on a daily basis in the UK, by the ex-workforce of Auction World.tv, iBuy is not from the same company that created Auction World.tv.It is financed and owned by US Home Shopping Company HSN, whose parent company are competitors with the QVC network in the USA.