 The station simulcasts on translator W275AC (102.9), licensed to Wausau.The station originally went on the air as WEHM on August 15, 1991, though it changed its call sign to WOFM exactly one month later on September 15.The station has had a long history of oldies formats, including spending most of the 1990s as a standalone oldies station ("Oldies 94.7").