 The Auction World.tv links have stemmed from the channel being set up by Andy Sheldon and Adam Freeman, both long term friends and ex-Auction World employees.Who after the collapse of Auction World, found new monetary backers, and decided to create iBuy and in doing so, used the redundant auction-world.tv employees, products, channel contacts and studio equipment.On 28 August 2006 Britain's biggest digital cable outlet NTL made the decision to drop the iBuy channel from its platform.