 The most eye-opening was that of interpretation, because for the first time it pointed to how people with various kinds of handicapping or other devalued conditions were portrayed and imaged in the media, in society at large, by service names and logos, by where services were located and what they were next to.For instance, many services to mentally retarded people were located in the worst parts of town, next to a garbage dump or a cemetery, or far remote from where anyone else lived.And people who were devalued for one condition (such as mental impairment) would be served with and juxtaposed to those who were devalued for another (such as for being aged or poor).