 The possible reasons for the channel's closure are cited to be connected to financial difficulties at the channel, due to their failure to successfully break into a market already dominated by shopping channels such as QVC UK, The sit-up Ltd channels (bid tv, price-drop tv, speed auction tv), Ideal World and Gems TV.It has also been suggested, that there is a growing number of customer complaints over products, and mounting controversy over the channel allegedly selling fake products, in particular Tiffany.With the closure of the iBuy shopping channel imminent, it must bring into question the safety factor of continuing to buy from a company that could ultimately close at any day.