 Near the end of 2015, Scudamore revealed a new term for the model of franchising used by O2E Brands - "entrypreneurship", defined as an entry point for aspiring entrepreneurs who don't have access to the expertise or capital to launch a business venture.In 2004, Scudamore was inducted into the Young Presidents' Organization (YPO) and served as a board member for the Young Entrepreneurs' Organization (YEO).Three years later, the International Franchise Association named Brian Scudamore 'Entrepreneur of the Year'.