 To the degree that people are seen as occupying valued roles, the perceivers are apt to afford them the good things of life, including many positive opportunities.To the degree that people are seen as occupying devalued roles, the perceivers will tend to not only withhold the good things of life from them, but even impose bad things on them.The consequences of being cast into certain devalued roles (namely, the menace, non-human or sub-human, or death-related roles) will be much worse than the consequences of other devalued roles.