 In November 2012, it was announced Bickmore would become a UNICEF Ambassador for Project Eliminate, raising "awareness of neonatal and maternal tetanus".In November 2014, Bickmore announced that she had become the ongoing face of the global French beauty brand Garnier in Australia and subsequently featured in several beauty advertising campaigns for Garnier Nutrisse hair colour and Garnier BB cream.In 2017 Bickmore was inducted onto the Victorian Honour Roll of Women in recognition of her work as a "charitable and inspirational role model for women and girls".