 It is notable for its Orientalizing exterior design which borrows design elements from mosques.The Yenidze Tobacco and Cigarette Factory () was a tobacco company started by the Jewish entrepreneur Hugo Zietz, which imported tobacco from Ottoman Yenidze, Thrace (modern Genisea, Greece).The "Oriental" style of architecture recalled the exotic origins of the Oriental tobaccos it processed and functioned as advertising for the firm.