 The town had one restaurant that is a well-known landmark throughout the surrounding area named La Risa Cafe (formerly known as the Sad Cafe), as well as a nearby general store of the same name; the hours of operation are sporadic.East of Ribera is the site of the Imus Ranch, a non-profit organization that from 1999 to 2014 helped children of all ages afflicted with cancer.The FOX Business program "Imus in the Morning" regularly broadcast from the Imus Ranch.