 iBuy launched from the ex-AuctionWorld studio at Teddington Studios, Broom Road, Teddington.It was later relocated in early 2006, to Studio 1, Unit 1A, Hogarth Business Park, Burlington Lane, Chiswick, London.iBuy operates as a falling price auction channel, similar to that of the 'original' auction shopping channel idea used by bid tv, price-drop tv, and airs between 9