 The station aired an eclectic radio format, playing classical music, folk music, jazz, show tunes, comedy bits, classic country music and some rock and roll.WMLB's sister station had been talk radio outlet WCFO, "News Talk 1160," which was bought by a Catholic radio organization in 2018.The WMLB call sign was assigned to the station at 1160 kHz before being transferred to 1690 kHz in 2006 by its present owner JW Broadcasting.