""(Automatic Defibrillators in Adam's Memory), an initiative begun after 4 young athletes died from sudden cardiac arrest during sporting activities.Coffey is the founder of ""Start a Heart"" an organization founded in 2004 to talk to schools, teachers, parents and coaches about the need for Automatic External Defibrillators (AEDs) to be placed in school buildings and gymnasiums and to train students and staff on how to use them.