 If a contestant buzzed in before the curtain opened, it was declared "No Sale", the contestant would have the price deducted from his/her score (but not win the prize), and the other contestants could then buzz in.Also during the early ITV series, an "Open Sale" was offered just before the commercial break, in which a number of smaller gifts were offered for less than £5 each.In this situation, more than one player could buy a given gift, and a player could buy any or all of the prizes on offer.