 If a player answers incorrectly, the correct answer is revealed and the game goes on to the next question, as only one player can try to answer each question.At the end of each of the first two rounds (and in early years, also at the end of the third round), the highest-scoring player gets to go to a "Gift Shop" and is offered the chance to sacrifice part of his/her score to "purchase" a prize at a "low price".The prizes, and the cost, increased in each round, usually around $5–7 in round 1, then $7–10 in round 2, and $10–16 in round 3.