 The two teams would be named after famous I-AA coach Eddie Robinson and player Walter Payton.One of the first 50 chosen to play in the all star game was Southeast Missouri State University senior quarterback Jack Tomco.By November 3, 2003, American Airlines had signed on as presenting sponsor in a primarily barter deal, trading travel arrangements for coaches and players for advertising and category exclusivity during the game; additional promotion on TFN's website, its "Sports Byline USA" weekly radio segment and sideline banners and scoreboard; plus tickets and hospitality.