 Loveridge assisted a son, Michael, to founding Devonshire House Preparatory School, Loveridge and his wife also ran Lyndhurst House Preparatory School, both in Hampstead.Loveridge fought several elections for the Liberal Party, but joined the Conservative Party in 1949.He contested Aberavon in the 1951 general election, a Labour Party safe seat, and stood unsuccessfully for the London County Council in Brixton in 1952.