 In April 1956, Midas, an acronym of Muffler Installation Dealers' Associated Service, was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon, Georgia.The chain was originally known as Midas Muffler as they specialized in the replacement of mufflers.In recent years, they have marketed themselves as "Auto Service Experts", as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions.