 Each instant bargain was hidden behind a curtain; the announcer would mention the price, and then the curtain would open as the prize was revealed.If a contestant buzzed in before the curtain opened, it was declared "No Sale", the contestant would have the price deducted from his/her score (but not win the prize), and the other contestants could then buzz in.Also during the early ITV series, an "Open Sale" was offered just before the commercial break, in which a number of smaller gifts were offered for less than £5 each.