 Joanne is first seen in Albert Square in June 1988.She is a member of the gangster organisation known as The Firm, and is sent to Walford by Mr Vinnicombe (The Firm's boss) to manage Strokes Winebar, which is actually a facade for an illegal gambling den.Her arrival upsets Den Watts (Leslie Grantham), as he had thought that he was being given managerial status.