 An article published in "The Forward" on 2 December 2011 explained that "during the height of the second intifada,” Rothstein "watched the news coming from Israel … with growing frustration.Feeling that Israel was not getting the backing it deserved in the United States, she and her husband, Jerry, set up their own small group, with a stated mission of 'supporting people around the world who want to educate others about Israel.