 Residents of Southern California escaped the summer heat by crowding the shore and beaches to enjoy the cool ocean breeze and the Pacific Ocean chilled by the Aleutian current.With the surge of health-conscious new residents and the ease of access to a beach near the services of local merchants, Willmore City became a destination.In 1888, Long Beach Land and Water Company bought William E. Willmore's failed plat of Bixby's Rancho Los Cerritos and changed the name to Long Beach in 1892.