 Since 1997, the name of station has been Prima televize (which in Czech means "cool television").In 2003, Prima's broadcasting licence was extended until 28 June 2018.In autumn 2005, a 50% stake was purchased by MTG., since this date, the channel has also aired many new western TV series such as "Bones", "Heroes", "The Closer", "Medium", "Criminal Minds", "Monk" and many more, although Prima has many years of broadcasting of German and French crime series.