 The most famous are the Fred Duesenberg Memorial Scholarship endowed by Jay Leno and Peter Heydon, and the Pebble Beach Concours d'Elegance Scholarship in honor of Phil Hill endowed by the Pebble Beach Company Foundation and Pebble Beach Concours d'Elegance.McPherson College recently added an interdisciplinary entrepreneurship program.The slogan for the program is "Freedom to Jump" and was developed by students in a communication course.