 In the Spring of 1977, Cadbury's ran an advert in the UK featuring a newlywed couple in the back seat of their wedding car, introducing the viewer to "something new".During the 1980s and 1990s, the Caramel bar was advertised via its own mascot, the Cadbury's Caramel Bunny (also known as simply the Caramel Bunny), a cartoon rabbit or hare who featured in a series of animated shorts, advising others to ""take it easy"" by eating a bar, all the while being ogled as a result of her beauty.The voice for the Caramel Bunny was provided by British-Australian actress Miriam Margolyes.