 On June 8, 1994, KXPK first signed on.It was owned by Evergreen Communications and began with an adult album alternative format, calling itself "96.5 The Peak", and aimed to compete with heritage station KBCO, which often leads the Denver market's ratings for 25-54-year-old men.But while KBCO's ratings remained strong, KXPK failed to catch on with adult rock listeners.