 Some of the early slogans used were ""Stereo 100 WJRZ"", ""FM 100 WJRZ"", and as ""HitRadio Power 100 WJRZ"".The station was originally licensed to the Jersey Shore Broadcasting Corporation, which was incorporated in New Jersey in 1974, with Joseph J. Knox, Jr., as president and Brent McNally VP and founders.The station signed on as an affiliate of the ABC Radio Network and later switched to AP Radio.