 The stores were named after founder Mary Drolet's childhood imaginary friend.A makeover cost between $25–$60, depending on the package of choice, and included a full hair updo, nail polish, and makeup.In addition to playing dress-up for the day, Club Libby Lu VIPs (Very Important Princesses) were guided by their Club Counselors over to various sites including a "potion bar" where a VIP could make their own lotion, perfume, fairy dust, or lip gloss, and a Pooch Parlor, where the guests could own stuffed animals of their choice.