 However, this didn't help the station's popularity, as KMGG was continually ranked low in the Arbitron ratings.On September 18, 2006, at Midnight, after ending its "Sunday Night Sabor" show and playing "My Way" by Frank Sinatra, KMGG became KPTT, a Rhythmic Adult Contemporary format targeting females ages 25–49, and branded as "95.7 The Party.