 The development of the Toyota Cost Calculation System earned Dr. Hori the nickname "Dr. Cost-Magician" within the company, and he was given further vehicle development positions.In the early 2000s, Dr. Hori was named executive chief engineer of the second generation Toyota Prius.He also took charge of the Celica and MR2 projects, destined for worldwide markets, the Avensis for Europe, the Caldina and Opa for Japan, and the Scion tC for the US.