 Loft, originally Ann Taylor Loft, was established in 1996 as an extension of the original Ann Taylor brand, offers more relaxed fashions for work and home, in the "upper moderate" priced category.The selection provided at Loft initially was a more casual replica to that of the regular Ann Taylor, however has developed into its own brand, and now carries a unique style to cater to a new and younger crowd.Loft also offers maternity clothing.