 In 1954 there were 218 amusements in the park, but during that time the zone began to face stiff competition from Knott's Berry Farm and then Disneyland (both less than away) and the rough "free-for-all" reputation of The Pike may have discouraged some families from attending.In the 1950s, the area underwent another face-lift.Advertising with coupons appealing to families appeared in local newspapers.