 At the end of 1999, SNC was put up for sale by the principal shareholder, Daniel Snyder, who wanted to concentrate on football.In the meantime, in January 2000, SNC officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses it has acquired over the previous few years.On April 4, 2000, at the height of the M&A frenzy, Havas Advertising agreed to acquire Snyder in an all-share transaction in a deal worth in excess of US$2 billion.