 It was reported after the postponement of their airing that the second and third films were to be entitled "I Can't Stop Wanking" and "Masturbation for Women" respectively.Wank Week was criticised in the prestigious James MacTaggart Memorial Lecture at the 2006 Edinburgh International Television Festival on 25 August, only a month after Channel 4's initial announcement.Charles Allen, the outgoing Chief Executive of Channel 4's commercial rival ITV, attacked Channel 4 for deterioration of output and adopting a "begging" approach to finances in the run-up to terrestrial digital switchover (requesting subsidies for public service output while pursuing a path of commercialism).