 In 1969, the song was parodied in a television commercial for "Contac" cold capsules.In that commercial, a group of blonde chorus girls known as "The Cold Diggers of 1969" sing and dance to "Button Up Your Overcoat" in a "Busby Berkeley"- style production number.Father Mulcahy and Hawkeye sing "Button Up Your Overcoat" in episode 20, season 6 of M*A*S*H, "Mail Call Three".