 The flowers of "G. globosa" are rich in betacyanins which have a wide range of applications as additives and supplements in the food industry, cosmetics, and livestock feed.Stable between pH 3 and 7, the betacyanins in globe amaranth are well suited to be used as natural food dye and have a red-violet color.Additionally, betacyanins have displayed interesting medicinal characteristics as powerful antioxidant and chemopreventive compounds in both in vitro and in vivo models.