 From 2007 to the end of 2010, the WEC was run as a separate promotion under the Zuffa banner, airing events 28 to 53 on Versus in the US and on The Score in Canada.On October 28, 2010, Dana White announced that the WEC would be absorbed into the UFC in early 2011.On March 27, 2007, it was announced that Frank Fertitta III and Lorenzo Fertitta were acquiring the assets of Pride Fighting Championships, the UFC's largest rival, from Dream Stage Entertainment.