 Music videos were produced for all twelve tracks on the "Savage" album, all directed by Sophie Muller, and most of them with a shared concept featuring character(s) played by Lennox who display characteristics of dissociative identity disorder or split personalities.As the first part of this loose narrative, the "Beethoven" video begins with Lennox portraying a repressed, middle-class housewife, knitting in her apartment.She exhibits characteristics of obsessive-compulsive disorder through her habitual cleaning and chopping of vegetables.