 The name is only a nod in reference to the original amusement zone, bathing beach and boardwalk — the outdoor shopping mall bears no resemblance whatsoever to its historic predecessor.Concerns remained over the lack of a nearby recreational bathing beach, and solutions were sought for bringing back the excitement of the area’s heyday.With numerous debates over the area and its use as a portion of the track for the Long Beach Grand Prix, the main development of the area did not occur until the construction and 2003 opening of The Pike at Rainbow Harbor, an entertainment-retail center that pays homage to its past as an amusement zone.