 According to the last estimate (2019), it has a population of 43 thousand people.The town holds the "Festa de Santa Rita" every year in May, which attracts people to the town.Carnival () in Santa Rita is also a very celebrated party, traditionally Bloco do Ride and Bloco dos Democráticos are the major street amusers, and for the young adults there is Bloco do Urso, which brings thousands of young people each year to the city in February.