 Rathnam produced the Tamil romance film "Kushi", starring Vijay and its same-titled Telugu remake the following year, starring Pawan Kalyan, both of which were directed by S. J. Surya and became highly successful.During the early 1990s, he directed two films "Peddarikam" and "Sankalpam" in Telugu.He has also written the screenplay for the film "Naaga".