 The north–south event is the largest sporting occasion on the island of Ireland with over 250,000 spectators and a TV audience in 180 countries.As part of the WRC rotation Rally Ireland is not part of the 2010 season but was expected to figure in 2011.However, on 19 February 2010 North One Sport the WRC promoter, announced that Rally Ireland would not be awarded a place on the 2011 calendar.