 It is also one of the first Israeli internet portals, and is considered as one of the most popular web sites in the country., Alexa rankings put it in the top 9 sites by traffic originating in Israel.The portal was founded by Erez Pilosof and Gadi Hadar in 1995 as Israel's first online website directory, and soon afterwards acquired by "Mashov Computers Marketing", a member of The Mashov Group headed by Yaki Dunietz and David Assia.