 The character Jorge in the video game "" is named for him, after Lorenzo wore a helmet at the 2009 Valencian Grand Prix that replicated a style of helmet from "".Lorenzo wore sponsored helmets from the "Call of Duty" franchise, at the Valencian Grand Prix in 2013 for "" and "" in 2014.Lorenzo wore sponsored protective gear from Dainese between 2005 and 2010, and Alpinestars from 2011 onwards.