 The station began operating in 1998 under the call letters WWND-FM, and carried a smooth jazz format as "102.9 the Wind".This setup was very similar in nature to one carried out by another station, WNND-FM 103.9 (now WNNL) from 1990 to 1996.In February 2001, the station began an all-1980s format as "Star 102.9", with new call letters, WWMY, following shortly thereafter.