 On 10 July 2008, the Government announced a new Action Plan on prostitution including the investment of another 200 million kroner, action at an international level and further educational measures to ‘help them [people] rethink their attitudes’.Stories about prostitution appear almost daily in the media, often with commentary from Gender Equality officials.The increasing emphasis on the "symbolic" nature of the law, ‘sending a message’, by the authorities also sends a message that the "instrumental" value is in doubt.