 WWMY ended its simulcast with WKIX-FM on October 23, 2010 and began stunting with future simulcast partner WKXU, as part of a change in city of license from Goldsboro to Smithfield.On January 8, 2014, Curtis Media announced that it purchased WKIX from McClatchey.WKIX would operate under a TMA with a new company to be run by Donna Curtis McClatchey, the daughter of Curtis Media owner Don Curtis.