 Adolphus Herbert Frederick Norman Appleroth, known as Bert Appleroth, was a tram conductor who created jelly crystals using gelatine and sugar in his bath.He sold these jelly crystals door-to-door, using his tram route to transport him around Sydney.In 1917, Appleroth rented premises to manufacture his jelly, then formed a company with Albert Francis Lenertz named Traders Pty Ltd in 1927.