 "Persada" is taken from Malay language which means a place which has steps for a royal member to sit and conduct official matters.The area where the convention center stands today used to be the site for Johor Military Force (JMF) camp and early remnants of Johor Bahru.The convention center area spreads over an area of 2.43 hectares, with the building covers an area of 1.69 hectares.