 Many well known and famous people frequented the restaurant, including Canadian Prime Ministers Pierre Trudeau and Paul Martin, Quebec Premiers René Lévesque, Jacques Parizeau and Jean Charest, Free Trade negotiator Simon Reisman, artists Leonard Cohen and Irving Layton, entertainers Ed Sullivan, Burl Ives, Bette Midler, Jack Benny and Liberace, and sportsmen Bob Geary, Gordie Howe and Jean Béliveau (one of the many Montreal Canadiens that ate at the deli.