 He was a producer, and head writer for ABC's "The Einstein Factor", before accepting the role at Foxtel as group programming director for The Comedy Channel and 111 Hits, the latter being a brand new entertainment channel he co-created and launched.The channel launched on Saturday, 1 November 2008 with a special he conceived named "Countdown to 111 Hits" that featured Molly Meldrum, Jenna Elfman, Ian Thorpe, Bonnie Tyler, John Paul Young, The Angels and Jermaine Jackson.The channel was rebranded 111 Greats in 2014.