 The site originally started as a simple directory listing hotels, but in 2002 moved to enable users to book hotels online (some hotels require a telephone booking through LateRooms.com).In December 2006, the company was bought by First Choice Holidays plc in a deal worth between £108 million and £120 million.September 2007 saw First Choice Holidays plc merge with TUI Travel plc to form the TUI Travel Group.