 Perhaps the company's best-known sweets, the Liquorice Allsorts, were created by accident in 1899 and in 1926 the mascot of Bassett's, Bertie Bassett, was created; Bertie continues to represent the brand today.In 2016, the brand was joined with Maynards to create Maynards Bassetts.The Sheffield Directory of 1842 records George Bassett as being "wholesale confectioner, lozenge maker and British wine trader".