 Each week, the show featured four celebrities, on a pair of AMF or Brunswick lanes installed inside KTTV's studios, pitted against each other in teams of two.Victorious teams won prizes for home viewers, based upon the level of winning scores; there was an additional prize for the viewer associated with the team that bowled the most strikes.The weekly series was a by-product of "The Celebrity Bowling Classic", a 90-minute TV special produced in 1969 for the Metromedia-owned stations, benefitting the Joseph P. Kennedy Jr. Foundation.