 In 2010 LateRooms.com moved to a new head office at The Peninsula building in Manchester, along with sister companies AsiaRooms.com and Hotels-London.co.uk.In May 2015 TUI announced a restructure of all of its brands and that Laterooms would be sold off.In October 2015, Cox & Kings acquired LateRooms.com for £8.5 million (approx Rs.85 crore) However In March 2016, it sold 100% of LateRooms Ltd (UK) (‘LateRooms’) to Enterprises UK Ltd. (‘Malvern’) for GBP 20 million.