 On February 1, 2007, WWMY began a simulcast with Goldsboro station WWNF 102.3, which shifted its country music format over to WKIX-FM 97.7 in Kinston.WWNF and WKIX had swapped call letters a month prior to the move.This was the first of a series of changes for 102.3 FM, as WWNF became WKIX once again late in 2008.