 Planes were considered new and exciting at the time, so aviation fan Appleroth named the brand Aeroplane Jelly.Appleroth used a Tiger Moth plane to make deliveries to rural areas in 1934, and his publicity stunts and Aeroplane Jelly's advertising campaigns made the jelly a national icon, like Holden and Vegemite.Appleroth's company, Traders Pty Ltd, was run by his son, Bert II, then grandson, Bert III, and ownership passed to Bert III's wife Val when he died in 1985.