 In April 2009, Aardman Animations edited the existing Watch identity by UKTV to make the inflatable eyeball (called "Blinky") in the idents blink.In October 2013, Peter Lord (co-founder of Aardman Animations) created a fundraising project on the crowdfunding site Kickstarter.The campaign has a target of £75,000 which will be used to fund 12 new one-minute episodes of Morph.