 A few months later, encouraged by her brother, who believed his niece should try her luck in "the picture business", then operating largely on the East Coast, Edith sold her daughter's piano and bought three train tickets for New York City.Also in her pocket was a letter of introduction for Norma, acquired from a local theatre owner, to Florenz Ziegfeld, who was currently preparing a new season of his famous "Ziegfeld Follies".In January 1920, the three Shearer women arrived in New York, each of them dressed up for the occasion.