 However the action was deemed to be an act of ambush marketing by FIFA as Swinkels Family Brewers, which was not a corporate sponsor, had not paid any money to be an official event partner.With pre-warning from FIFA officials, staff at the game versus Ivory Coast asked fans to remove the overalls upon entrance to the game and provided orange replacement shorts without any logo.During the 2010 FIFA World Cup, 36 women clad in orange miniskirts went to the Netherlands vs Denmark match in Johannesburg, using tickets supplied at least in part by British ITV pundit and ex-footballer Robbie Earle.