 It was at this time that Acorn Computers Ltd. was incorporated and Curry moved to Acorn full-time.It was Curry who wanted to target the consumer market—other factions within Acorn, including the engineers, were happy to be "out" of that market, considering a home computer to be a rather frivolous product for a company operating in the laboratory equipment market.To keep costs down and not give the doubters reason to object to the Atom, Curry asked industrial designer Allen Boothroyd to design a case that could also function as an external keyboard for the microcomputer systems.