 The price fixing extended to cheaper own-brand labels and rebates for bars.At the 2006 FIFA World Cup, Swinkels Family Brewers got up to 1,000 fans of the Dutch national football team to don orange overalls, called Leeuwenhosen, with the brewery's logo on them.The Leeuwenhosen were given away with the purchase of Swinkels Family Brewers products prior to the World Cup.