 Honeyeaters such as the eastern spinebill are attracted to the flowers.As the bird gathers the nectar, the pollen, which has fins, attaches itself to the feathers on the heads of the birds and is carried to other flowers, aiding cross pollination.A study in forests near Hobart in Tasmania found that the eastern spinebill arrived in the area at the same time the common heath was in flower in March, and left once flowering had finished.