 This multi-lateral approach include working with different agencies to fight and prevent poaching since organized crime syndicates benefit from tiger poaching and trafficking; therefore, there is a need to raise social awareness and implement more protection and investigative techniques.For example, conservation groups raised more awareness amongst park rangers and the local communities to understand the impact of tiger poaching—they achieved this through targeted advertising that would impact the main audience.Targeting advertising using more violent imagery to show the disparity between tigers in nature and as a commodity made a great impact on the general population to combat poaching and indifference towards this problem.