 On June 14, 1978, in Cincinnati, Rose singled in the first inning off Cubs pitcher Dave Roberts; Rose would proceed to get a hit in every game he played until August 1, making a run at Joe DiMaggio's record 56-game hitting streak, which had stood virtually unchallenged for 37 years.The streak started quietly, but by the time it had reached 30 games, the media took notice and a pool of reporters accompanied Rose and the Reds to every game.On July 19 against the Phillies, Rose was hitless going into the eighth inning when he walked.