 Online Media aimed to exploit the projected video-on-demand (VOD) boom, an interactive television system which would allow users to select and watch video content over a network.In September 1994 the Cambridge Digital Interactive Television Trial of video-on-demand services was set up by Online Media, Anglia Television, Cambridge Cable (now part of Virgin Media) and Advanced Telecommunication Modules Ltd (ATML)—the trial involved creating a wide area ATM network linking TV-company to subscribers' homes and delivering services such as home shopping, online education, software downloaded on-demand and the World Wide Web.The wide area network used a combination of fibre and coaxial cable, and the switches were housed in the roadside cabinets of Cambridge Cable's existing network.