 Actresses like Nazimova, Pola Negri, Vilma Bánky and Greta Garbo, became screen idols as a result.Eventually the film industry began to adopt the dictates of the Production Code established in 1934, overseen by Will Hays and supported by the church.According to the new code, "Excessive and lustful kissing, lustful embraces, suggestive postures and gestures, are not to be shown."