 As for loanwords, was often assimilated to .Even well into the 20th century it was not entirely exceptional to hear loanwords like "deodorantti" ('a deodorant') pronounced as "teotorantti", while native Finnish words with a were pronounced in the usual dialectal way.Due to diffusion of the standard language through mass media and basic education, and due to the dialectal prestige of the capital area, the plosive can now be heard in all parts of the country, at least in loanwords and in formal speech.