 It was later transferred to Mattel Creations, itself a division of Mattel, Inc. on September 6, 2018, the division was reformed as Mattel Films.In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media production, films, TV shows, web series, live events and games, for Mattel's brands.The intent was to centralize Mattel's disjointed content productions.