 "The Lord of the Rings" became immensely popular in the 1960s and has remained so ever since, ranking as one of the most popular works of fiction of the 20th century, judged by both sales and reader surveys.In the 2003 "Big Read" survey conducted by the BBC, "The Lord of the Rings" was found to be the UK's "Best-loved Novel".Australians voted "The Lord of the Rings" "My Favourite Book" in a 2004 survey conducted by the Australian ABC.