 It places ads that appear as content choices in application menus and user interfaces for set-top boxes, connected TVs, smartphones, tablets, Blu-ray players, game consoles and other devices.Rovi Audience Management is a suite of products (Advertising Optimizer and Promotion Optimizer) combining big data with predictive analytics to provide TV audience insights and advertising campaign management.Ad Optimizer allows provides campaign management and media planning capabilities to TV networks and multichannel video programming distributors (MVPDs).