 As of 2013, the property was licensed out to Legendary Pictures, with Joe Roth attached to produce.In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media productions for Mattel's brands.Mattel Creations was formed in March 2016 to bring all three of Mattel's content production units, including the American Girl creative team in Middleton, Wisconsin, under its aegis.