 Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey, Pennsylvania, Texas (Mobil has a sizeable amount of stations in Dallas and Houston), Louisiana (mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states.Esso is ExxonMobil's primary gasoline brand worldwide.Both the Esso and Mobil brands are used in Canada (since 2017), Colombia, Egypt, and formerly Japan and Malaysia, in which the latter were rebranded as Petron in 2013, and ENEOS for the former in 2019, separately.