 The practices of deity worship are primarily based on texts such as [[Pañcaratra]] and various [[Samhita]]s.

One popular school of thought, [[Gaudiya Vaishnavism]], teaches the concept of [[Achintya Bheda Abheda]].In this, Krishna is worshipped as the single true God, and all living entities are eternal parts and the Supreme Personality of the Godhead Krishna.Thus the constitutional position of a living entity is to serve the Lord with love and devotion.