 The badge shows the word Juventus on top, with two capital Js shown together in different fonts with a small opening between them to almost make a bigger J. Agnelli said that the badge reflects "the Juventus way of living".Juventus was the first team in association football history to adopt a star, who added one above their badge in 1958 to represent their tenth Italian Football Championship and Serie A title, and has since become popularized with other clubs as well.In the past, the convex section of the emblem had a blue colour (another symbol of Turin) and it was concave in shape.