 Diefenbaker and the PC party used television adroitly, whereas St. Laurent stated that he was more interested in seeing people than in talking to cameras.Though the Liberals outspent the Progressive Conservatives three to one, according to Newman, their campaign had little imagination, and was based on telling voters that their only real option was to re-elect St. Laurent.Diefenbaker characterized the Tory program in a nationwide telecast on April 30