 President John F. Kennedy's 1961 goal of a crewed lunar landing by 1970 required an expansion of launch operations.On July 1, 1962, the Launch Operations Directorate was separated from MSFC to become the Launch Operations Center (LOC).Also, Cape Canaveral was inadequate to host the new launch facility design required for the mammoth tall, thrust Saturn V rocket, which would be assembled vertically in a large hangar and transported on a mobile platform to one of several launch pads.