 Since 1 July 2017, the Juventus Stadium is known commercially as the Allianz Stadium of Turin until 30 June 2030.Juventus is the best-supported football club in Italy, with over 12 million fans or "tifosi", which represent approximately 34% of the total Italian football fans according to a research published in September 2016 by Italian research agency Demos & Pi, as well as one of the most supported football clubs in the world, with over 300 million supporters (41 million in Europe alone), particularly in the Mediterranean countries to which a large number of Italian diaspora have emigrated.The Torinese side has fan clubs branches across the globe.