 In 1920, the company registered the name "Mobiloil" as a trademark.Henry Clay Folger was head of the company until 1923, when he was succeeded by Herbert L. Pratt.Beginning February 29, 1928 on NBC, Socony Oil reached radio listeners with a comedy program, "Soconyland Sketches", scripted by William Ford Manley and featuring Arthur Allen and Parker Fennelly as rural New Englanders.