 The "lady" part of the nickname is how fans of the club affectionately referred to it before the 1930s.The club is also nicknamed "la Fidanzata d'Italia" (the Girlfriend of Italy), because over the years it has received a high level of support from Southern Italian immigrant workers (particularly from Naples and Palermo), who arrived in Turin to work for FIAT since the 1930s.Other nicknames include; "[La] Madama" (Piedmontese for