 Beginning in 2012, Bacon has appeared in a major advertising campaign for the EE mobile network in the United Kingdom, based on the Six Degrees concept and his various film roles.In 2015, he became a commercial spokesperson for the U.S. egg industry.Bacon has been married to actress Kyra Sedgwick since September 4, 1988; they met on the set of the PBS version of Lanford Wilson's play "Lemon Sky".