 In a 1999 poll of Amazon.com customers, "The Lord of the Rings" was judged to be their favourite "book of the millennium".In 2002 Tolkien was voted the 92nd "greatest Briton" in a poll conducted by the BBC, and in 2004 he was voted 35th in the SABC3's Great South Africans, the only person to appear in both lists.His popularity is not limited to the English-speaking world