 Crowds lined up around the block on opening day, tickets were priced at $.35 to $.75, and, in its first four days, every one of its ten-shows-a-day was sold out – setting an all-time attendance record for an indoor event.Over the four-day period, the film grossed $89,931.The film had its official world premiere on March 23, 1933 at Grauman's Chinese Theatre in Hollywood.