 The result of this increased meat consumption brought about the rise of "bulgogi" restaurants, which gave the middle class of South Korea the ability to enjoy meat regularly.Meat eating continued to rise, reaching 40 kg in 1997, with fish consumption at 49.5 kg in 1998.Rice consumption continually decreased through these years, with 128 kg consumed per person in 1985 to 106 kg in 1995 and 83 kg in 2003.