 The late 19th and early 20th century in the United States saw the advent of media empires controlled by the likes of William Randolph Hearst and Joseph Pulitzer.Realizing that they could expand their audience by abandoning politically polarized content, thus making more money off of advertising, American newspapers began to abandon their partisan politics in favor of less political reporting starting around 1900.Newspapers of this era embraced sensationalized reporting and larger headline typefaces and layouts, a style that would become dubbed "yellow journalism".