 John Gibson Lockhart writing in "Blackwood's Magazine", described "Endymion" as "imperturbable drivelling idiocy".With biting sarcasm, Lockhart advised, "It is a better and a wiser thing to be a starved apothecary than a starved poet; so back to the shop Mr John, back to plasters, pills, and ointment boxes".It was Lockhart at "Blackwoods" who coined the defamatory term "the Cockney School" for Hunt and his circle, which included both Hazlitt and Keats.