 Brookfield announced that it would license the Mobil brand from ExxonMobil for use on these locations, making them a sister to Imperial Oil's network of Esso-branded gas stations in Canada.As part of the sale agreement, the Mobil stations continue to offer Loblaw's PC Optimum rewards program (which Esso also joined the following year).Brookfield stated that it would open further Mobil stations beyond the Loblaw properties.