 The Felds bought the circus (and related companies) in 1982 for $22.8 million.New York venture capital firms E.M. Warburg, Pincus & Co., and Drexel Burnham Lambert invested a couple hundred million in Mattel in 1984 to help the company survive.However, the Master of the Universe action figure line sales dropped, causing a $115 million loss in 1987.