sentences:  A year later, he began performing shows with his father.He continued performing in order to help pay for his studies at the Instituto Tecnologico y de Estudios Superiores de Occidente, or ITESO, at the Guadalajara campus, from which he graduated with a bachelor's degree in Marketing.Ricardo has been the opening performer for concerts for international groups that include La Quinta Estación and Ha*Ash, among others.