sentences:  Or, in other words, how does the structure of the medium limit how that medium can be used and how do social actors work both within and against that structure?There is another sense in which media theorists look at this question, too, and that is by looking at the "mass media" as a whole.Beginning perhaps with the Frankfurt school’s theorization of the "culture industry," particularly in the work of Max Horkheimer, Theodor W. Adorno, and Herbert Marcuse, theorists have tried to understand how mass audiences are both affected by and can affect the massive, corporatized media establishment that we see in countries like the U.S. As Adorno and Horkheimer reflect