sentences:  The music video for "Hold On" features the band in a rodeo setting and with Munky and Jonathan Davis trying to "hold on" to their bulls in order to win a bullriding contest.The video is dedicated to late bullrider Lane Frost, who died on July 30, 1989 as a result of injuries sustained after dismounting his bull.To promote the release of the video, several viral videos and an accompanying website were produced advertising "Ballsville Beef Parts", which featured the residents of Ballsville and the members of Korn playing various bullriders.