sentences:  In 1975 he created the annual award for the Best Run Company of Brazil, "Melhores e Maiores" for Revista Exame, initiating a movement that became known as "benchmarking", just as Tom Peters did with his American 1981 book 'In Search of Excellence'.In 1992 he was one of the leaders in Brazil for Social Responsibility, creating the first site for volunteer work, www.voluntarios.com.br.He also created one of the first sites in the world for internet charity donations, www.filantropia.org.