sentences:  The Quaker Oats Company acquired the firm in 1970 as part of its expansion into the English pet food market.Production was subsequently moved to the Quaker's factory in Southall, west London and a new formulation and product range (including tinned wet food) were introduced.During the 1980s, the Felix brand was struggling with only a six per cent share of the cat food market in the UK, whereas Whiskas lead with a share of over 50 per cent.