sentences:  In 1933, just as the concept of "comic books" was getting off the ground, Eastern Color Printing published "Funnies on Parade", which reprinted in color several comic strips licensed from the Ledger Syndicate, the McNaught Syndicate, and the Bell-McClure Syndicate.Eastern Color neither sold this periodical nor made it available on newsstands, but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble soap and toiletries products.The company printed 10,000 copies, and it was a great success.