sentences:  Sony also produced an entertainment-oriented companion talk show, "Extraaa Innings T20", which featured analysis and celebrity guests.The IPL became a major television property within India; Sony MAX typically became the most-watched television channel in the country during the tournament, and by 2016, annual advertising revenue surpassed .Viewership numbers were expected to increase further during the 2016 season due to the industry adoption of the new BARC ratings system, which also calculates rural viewership rather than only urban markets.