sentences:  As Mucha later described it, on 26 December Bernhardt made a telephone call to Maurice de Brunhoff, the manager of the publishing firm Lemercier which printed her theatrical posters, ordering a new poster for the continuation of the play "Gismonda".The play, by Victorien Sardou, had already opened with great success on 31 October 1894 at the Théâtre de la Renaissance on the Boulevard Saint-Martin.Bernardt decided to have a poster made to advertise the prolongation of the theatrical run after the Christmas break and insisting it be ready by 1 January 1895.