sentences:  Salisbury did not speak at all, and Balfour made few public appearances, causing some to refer to the event as 'Joe's Election'.Fostering a cult of personality, Chamberlain began to refer to himself in the third person as 'the Colonial Secretary', and he ensured that the Boer War featured as the campaign's single issue, arguing that a Liberal victory would result in defeat in South Africa.Controversy ensued over the use of the phrase "Every seat lost to the government is a seat sold to the Boers" as the Unionists waged a personalised campaign against Liberal critics of the war – some posters even portrayed Liberal MPs praising President Kruger and helping him to haul down the Union Jack.