sentences:  Despite the company's public opposition to the film, its humorous and buffoon-like portrayal of Roger Smith made it widely popular inside GM; by the time of the film's release, GM had lost 8% of its market share and was taking on significant financial losses, leading many employees and executives to become disillusioned with Smith's leadership.Moore returned to the subject of "Roger & Me" with a short documentary called "" (1992), which aired on the PBS show "P.O.V.