sentences:  Belief in a messianic encounter with UFOs demonstrated the point, Jung argued, that even if a rationalistic modern ideology repressed the images of the collective unconscious, its fundamental aspects would inevitably resurface.The circular shape of the flying saucer confirms its symbolic connection to repressed but psychically necessary ideas of divinity.The universal applicability of archetypes has not escaped the attention of marketing specialists, who observe that branding can resonate with consumers through appeal to archetypes of the collective unconscious.