sentences:  Cookstown bills itself as the ‘Retail Capital of Mid Ulster’, through a brand identity "(Cookstown – Looking Good, Looking Great)" and aggressive marketing of the town locally and nationally.The town was also one of the first in Northern Ireland to produce a ten-year Urban Design Strategy (2007), an aspirational framework for all future town centre development.The Cookstown Town Centre Living Initiative (LOTS) Scheme (2006–2011) offers substantial grant assistance to reinvigorate unused or derelict space above shops into modern residential living accommodation is considered to be one of the most successful schemes of any town in Northern Ireland.