sentences:  On 17 September 2011, Mark Neeld was appointed as senior coach for a three-year term.On 13 April 2012, it was announced that Webjet would take over the sponsorship of Melbourne Football Club after the controversial comments by former Melbourne sponsor, Ben Pollis, of Energy Watch.On the field, the Demons had a poor start to the season, losing the first nine matches of the season before finally winning in round 10, upsetting then top-placed by six points.