sentences:  Zornado analyzes several of the dominant notions of childhood which lead to this moment, such as those of Calvin, Freud, and Rousseau, and finally the "consumer childhood" era of Dr. Spock and television.He argues that the stories we tell our children, from fairy tales to Disney videos, perpetuate the materialism and conformity of our dominant culture.The book has been praised by writers such as Daniel Quinn, who calls it "among the two or three most eye-opening, illuminating, and important books I've ever read."