sentences:  The Inheritor profile calls for management style that is not too entrepreneurial (more conservative) and the startup should have an incremental invention (building on a previous standard).This profile is set out to be more successful (in finding a business partner) in a market that has a dominant design (a clear standard is applied in this market).In contrast to this profile is the Originator which has a management style that is highly entrepreneurial and have a radical invention (totally new standard).