sentences:  He is now the Founder and CEO of an digital video interview platform called Persona.On September 12, 2011, Simmelkjaer was named Senior Vice President, NBC Sports Ventures, where he was charged with leading international business development for the NBC Sports Group, including Golf Channel, NBC Sports, NBC Sports Radio and other businesses, and oversees the Group's stake in Universal Sports.He is also responsible for managing the NBC Sports Ventures unit, a collection of NBC owned businesses.