sentences:  Serendipitously, during WSAM's period as an oldies station, the long-held call letters lent themselves to the tagline "Play it Again, Sam".WSAM's original FM station at 98.1 MHz is now WKCQ and has programmed a highly rated country music format since 1968.MacDonald Broadcasting has owned WSAM-AM and WSAM-FM/WKCQ continuously since 1962, with sister stations WSAG and WMJO added later.