sentences:  In 2009, Christmas radio adverts began in the last week in August.The big traditional Christmas shopping day used to be December the 8th, when many schools would close for the Catholic Feast of the Immaculate Conception and people from rural areas would head to the towns and cities to do their Christmas shopping.With the advent of online shopping and other popular shopping days such as Black Friday, the 8th is no longer a very busy shopping day.