sentences:  There is a distinction between individualistic (e.g., United States) and collectivistic (e.g., Japan) cultures.While some predict that collectivistic cultures would exhibit stronger conformity under normative social influence, this is not necessarily the case—the identity of the group acts as a potential moderator.Because collectivists emphasize the importance of in-group members (e.g., family and friends), normative pressure from in-groups can lead to higher conformity than pressures from strangers.