sentences:  The researchers were interested in examining participants' brain activity when they were under the pressure to conform to an incorrect group majority.The amygdala region (which is associated with negative emotions) was activated when participants sought to break off from the influence of the majority; providing support for the point that resisting normative social influence can often lead to negative emotional consequences for individuals.Latane's social impact theory posits that three factors influence the extent to which we conform to group norms