sentences:  Lite 98.7's calls (WLZW) and format reflects its first slogan "Lite and Easy Favorites".In its early years, Lite 98.7 competed with rival AC station and market leader KG 104 WKGW (now sister station WFRG).WLZW quickly toppled WKGW from its position, and by 1993 WKGW had flipped to classic rock as WKFM, formerly in Syracuse, New York took over the 104.3 frequency.