sentences:  Cloud's east side.The station aired a contemporary hit radio (Top 40) format as "Kiss 96" (KKSR) from July 2000 until September 2007, and a light AC (lite) format known as "Star 96.7" from its sign-on in 1988 to July 2000.In 2007, KKSR changed to an Active Rock format known as "Rev 96-7" along with changing the call letters to KZRV to match the Rev branding.