sentences:  Both Texas and Arkansas had won one national championship in the 1960s, and the schools developed a rivalry after Arkansas defeated in consecutive years top-ranked Texas teams in 1964 and 1965.In 1968 Texas, which tied its first game vs. Houston and lost its second to Texas Tech, handed Arkansas their only loss of the year.The 1969 season marked the centennial of college football, and this game decided the Southwest Conference championship and its berth in the Cotton Bowl.