sentences:  His illustrations were reflective of the trends of the time, while the typography he used was ironic to commercial art deco type.Fella explored many different types of techniques that helped him through his career in design such as found typography, scribbles, brush writing, typesetting, rubdown letters, public domain clip art, stencils and much more.Fella was given the name "the king of zing" because of his whimsical illustration style he had.