sentences:  In 1972, CBS Chairman William S. Paley told team president E. Michael Burke the media company intended to sell the club.As Burke later told writer Roger Kahn, Paley offered to sell the franchise to Burke if he could find financial backing.Burke ran across Steinbrenner's name, and veteran baseball executive Gabe Paul, a Cleveland-area acquaintance of Steinbrenner, helped bring the two men together.