sentences:  In January 2006, A&M awarded the school's athletic multimedia marketing rights for 10 years to a joint venture of Learfield Communications, ISP Sports, and FSN Southwest – known collectively as Texas A&M Sports Properties.The agreement is one of the top multimedia rights contracts in the country and provides significant income for A&M athletics throughout the length of the agreement.Byrne tabbed the guaranteed revenue from the Learfield agreement to finance the department's video screen and ribbon board expansion project which included Kyle Field, Reed Arena, and a portable video screen mounted on a 53-foot trailer.