sentences:  The authors are clear in drawing a distinction between the priming used in these studies and the myth of subliminal messages.Whereas the latter were once thought to be able to influence people's behavior in a way out of line with the individual's intended behavior (i.e.to go buy a Pepsi while watching a movie), the automatic activation present in these studies was consistent with the activity at hand and therefore did not cause the subjects to alter their intended behavior.