sentences:  Pundits, and indeed Dennis Haysbert himself, have claimed that Haysbert's portrayal of David Palmer allowed viewers to become more comfortable with the idea of an African American president and consequently may have helped the political campaign of Obama, who was elected the 44th President on November 4, 2008.Commentators have called this influence the "Palmer effect", in contrast to the Bradley effect.The third season of the series revolves around David Palmer's re-election campaign.