sentences:  Velocio Sports was the holding company for the team and the place-holder during a larger search for a title sponsor.Before 2012, the team was owned by Bob Stapleton's High Road Sports and was known in 2011 as HTC–Highroad Women.Following HTC's withdrawal of sponsorship and the failure to find a replacement sponsor, a new company, Velocio Sports, directed by High Road's former Marketing and Communications officer Kristy Scrymgeour, was set up to own the team, but most of the riders and other staff remained the same.