sentences:  As the holidays ended, iHeartMedia rebranded the station as "Mix 98.1" on December 28.Despite the new branding, the format remains adult contemporary, although a bit more uptempo.On November 1, 2017, iHeartMedia announced that WTVR-FM, along with all of their sister stations in Richmond and Chattanooga, would be sold to Entercom due to that company's merger with CBS Radio.