sentences:  As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts.This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo.The station's main competitor, Apex Broadcasting's WIHB, switched to a hip hop format in March 2010.