sentences:  In such situation, “working with the media to create more balanced, accurate, and less sensational coverage of a lawsuit is necessary element in defending high profile defendants" (Hantler, Schwartz, & Goldberg, 2004, p. 8).To achieve those objectives, the first step is to establish credibility with the media as an information source.The next step is to control the flow of information to the media so that the right message gets out.