sentences:  In 1999, Clear Channel Broadcasting, the forerunner to current owner iHeartMedia, bought both AM 730 WSCC and FM 94.3 WSSP.WSSP dropped adult standards for a return to Rhythmic Contemporary under the "94.3 The Beat" name.In the Spring 1999 ratings, The Beat finished second to WWWZ among 18-34 listeners and doubled its numbers with that audience.