sentences:  In 1999, Guy Bedarida, a senior designer of haute joaillerie of the Place Vendôme, joined the company as Head Designer and expanded Hardy’s design concepts to include the use of classical European jewelry techniques and new motifs inspired by nature and ancient East Asian art styles and themes.In 2007, then John Hardy president Damien Dernoncourt, with Head Designer and Creative Director, Bedarida, purchased the company from Hardy.That same year the company headquarters was moved to Hong Kong and a satellite office was opened in New York.