sentences:  A solemn pledge was reborn as an advertising slogan.Also the subject of criticism have been the comments often made in relation to the game by the AFL, sports journalists, media personalities, club officials, coaches and some sections of the media which conflate the Anzac spirit at Gallipoli with the fighting spirit on the football ground.In the opinion of Fotinopoulos, "the real meaning of Anzac Day has become distorted by slick marketing campaigns designed to pass footballers off as war heroes."