sentences:  Therefore, one set of studies, written by Bormann and others recommended that rhetorical visions can encompass the gamut of shared consciousness from all parts of the political, social, artistic, military, economic and cultural spectrum.Basically, through this study on the Cold War, they see how unrelated rhetorical visions may be combined in to a masterful rhetorical vision providing rhetorical continuity over time.SCT can also be applied in corporate strategic planning through guiding corporate positioning, market segmentation, and advertising and sales message testing.