sentences:  The pivotal message is to "think for yourselves" rather than to follow current trends or get caught up in hype.The artists claim that the title, and final line of the song, refer to 'killing' as performing excellently in the Hip Hop vernacular.The song was named "NME"'s track of the week in an April 2007 issue, despite the lyric "thou shalt not read NME" appearing in the song.