sentences:  During his battle with BCCI and ESPN Star Sports for the five-year telecast rights in August–September 2004 in the Bombay High Court, Chandra was present every day for the hearings.Despite Zee bidding the highest at $307 million, BCCI and its then president Jagmohan Dalmiya denied him the rights.The pain of denial has been with Chandra since 2000 when the ICC World Cup rights were sold to NewsCorp's Global Cricket Corporation (GCC) for $550 million despite Zee bidding the highest at $650 million citing Zee's insufficient sports marketing experience.