sentences:  In 1956, Berthiaume began to record music for advertising, notably Sweet Caporal cigarettes.On the back of this performance, he was in high demand to perform in commercials for other companies.In 1968, he performed a French cover version of Frank Sinatra's "The World We Knew", entitled "Un Monde Avec Toi" ("A World With You"), for which he won an award at the "Gala des artistes".