sentences:  In March 2013, CKMP's morning show held a stunt contest entitled "Bank It or Burn It", in which listeners were asked to vote via social media on whether $5,000 in cash would be saved, or burned in an incinerator.If a majority of listeners voted to save the money, those who voted in favor would be entered into a contest with the money as a prize.Ultimately, 54% of viewers voted in favour of burning the money, which was presented in a video set to Ellie Goulding's song "Burn".