sentences:  The station soft launched for testing on March 17, 2007 under the brand name "Fuel 90.3", with the callsign CFUL-FM.Program director Murray Brookshaw explained that the main goal of "Fuel" was to "respect the music of the past but "[..]" uncover the new as well", promising a balance between classic rock hits and modern material.Among the station's initial on-air personalities were two alumni from CFGQ-FM, including morning co-host Frazier (who worked a similar position at CFGQ when it was the top 40-formatted "Power 107"), and midday host Laurie Healey (who worked for the station when it was the adult contemporary-formatted "The Peak 107.3").