sentences:  These stores and conventions were initially focused on general audiences; the area would not shift to a focus on female customers until 2000, following a renovation of Animate that shifted the products of the store to appeal to that demographic.That same year, K-Books in Ikebukuro changed its product offerings to specialize in "dōjinshi" aimed at women.The term "Otome Road" was first used in the May 2004 issue of "".