sentences:  The theory shows, for example, in what ways markets and bureaucracies are organized and regulated by social rules at the same time that actors, both inside and outside these institutions, maintain or change the organizing principles and rules through their actions and interactions.The actors involved in a given institution use their institutional knowledge of relationships, roles, norms, and procedures to guide and organize their actions and interactions.But they also use it to understand and interpret what is going on, to plan and simulate scenarios, and to refer to in making commentaries and in giving and asking for accounts.