sentences:  The body copy presented Woodbury Soap as a product which would beautify skin and foster charm.In addition to its utilization of sex appeal, the advertisement is also a prime example of Lansdowne Resor's innovative "feature story" writing style, in which advertisement copy came to closely resemble the editorial copy of the magazines in which the ads were placed, taking advantage of visual and textual appeals which related to the audience's emotions.Advertising executive Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history.